Video credit: Nichole Owen
Photo (in video) credit: Nichole Owen, Leann Owen, Jennifer Gusey & anonymous sources.
Check out the article on the Eaton Theatre's efforts here: http://www.lansingstatejournal.com/article/20130424/CHAR01/304240053
The Eaton Theatre was established in 1931 and, like many other small theaters, is at risk of closing due to the forced digital changeover.
Thanks to the digital film shift that movie companies are making, small theaters are forced with a choice... to survive and go digital OR stick with traditional film and die off.
Right now the Eaton Theatre uses 35mm film that runs through a projector but movie companies have announced that the 35mm film will no longer be available as of the end of 2013 with the remaining companies following suit. 5
One digital projector costs upwards of $60,000+ and financing options are limited to the larger theaters that show new releases 80% of the time and smaller theaters usually miss that mark. They are unable to always get the new releases on opening night and are forced to wait several weeks. The
Eaton Theatre is determined to stay open and continue serving the Charlotte community with affordable entertainment.
The Eaton Theatre was purchased by the previous owners' daughter in 2011, Sue McNeel. Sue and her husband, John, have been investing a lot over these last few years to upgrade and make improvements to the Eaton Theatre. It has been in her family for over 25 years and it's as much a part of her childhood as it is a part of the Charlotte community. The McNeel's hope to at least change over the downstairs theater in 2013 and hopefully the upstairs theater in 2014.
They're optimistic that the theatre will withstand the digital switch and have planned fundraisers over the next several months to help raise the funds needed to make the change.
One of these fundraisers is, of course, Kickstarter. Kickstarter, for those who don't know, is a funding platform for projects. Thousands of projects are funding on Kickstarter at any given moment. Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when the time expires. If the project falls short, no one is charged. Funding on Kickstarter is ALL-OR-NOTHING.
With already having raised some money since the announcement of the demise of 35mm film, The Eaton Theatre's funding goal is set at $40,000. $40,000 that we hope to have raised and successfully funded by June 1st 2013 at 12 noon. The Eaton Theatre needs your help and is willing to offer incentives for every donation.
Every cent counts! Please donate! Help The Eaton Theatre go digital in 2013!
Risks and challenges
The risk we are facing is possibly having to shut down. And our challenge is trying to raise that high of an amount with such a low revenue. We keep our prices low for our community so we don't have large sums of money to be able to do a project this big.Learn about accountability on Kickstarter
We have no immediate plans to change any prices. We will do our very best to keep our prices at the lowest cost and still be able to stay open.
Can I just make a cash donation instead of donating through Kickstarter and still get the incentive?
While cash donations are always welcome, we are trying to reach our goal so the incentives are for Kickstarter pledges only because if we don't reach that goal then our project isn't funded and no one receives anything.
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