Project image
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$3,488
pledged of $15,000pledged of $15,000 goal
57
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, September 26 2015 4:00 PM UTC +00:00
Last updated September 28, 2015

East Surf Co. — makers of surf wax + fine goods

Help us meet the rising demand of our organic, hand poured surf wax + introduce new products for use in and out of the water

East Surf Co. — makers of surf wax + fine goods

Help us meet the rising demand of our organic, hand poured surf wax + introduce new products for use in and out of the water

$3,488
pledged of $15,000pledged of $15,000 goal
57
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, September 26 2015 4:00 PM UTC +00:00
Last updated September 28, 2015

About

CHECK OUT OUR LATEST EDIT: KEEL FISH

EAST SURF CO.

photo by Joe Falcone, via Pilgrim
photo by Joe Falcone, via Pilgrim

In 2012, we launched our first product - surf wax. An essential surfing tool, we were drawn to the utilitarian nature of wax and how we could make it differently.

As an alternative to paraffin and petroleum based waxes that have dominated the surf industry for years, we developed our own organic blend. Our beeswax based bars are hand poured and feature an original crescent grip for easy application.

Based in Brooklyn, NY and Rhode Island; East Wax can be found on both coasts domestically, as well as Japan and Korea. To meet the current demand for our product, we need your help to invest in more molds and equipment. 

About Us

Matthew Olerio + Joanna Zamora

We’re a husband and wife team that have always enjoyed creating and designing together. Having both grown up in coastal New England, the Atlantic has been our backyard. Surfing, swimming, fishing and the community that surrounds those moments have all been natural inspiration for us. East has become a platform to make original products and content that reflect the shared appreciation of our local landscape.
 

How We'll Use the Funds

Funds raised will go towards new wax equipment and supplies needed to reach more shops domestically and internationally. Once funded, we will invest in more molds, melters, raw materials and packaging. This additional equipment will help us produce faster and more efficiently as we continue to grow, while still maintaining a hand poured operation.

Beyond surf wax, our vision for East is to build the brand and create soft goods, gear and other accessories for use in and out of the water. Your contribution helps produce these new items (available exclusively in our rewards section) and allows us to continue creating original products that accompany our wax.

__

PRODUCTS

East Wax

East Wax is an organic blend of beeswax and natural tackifying resin that creates an ultra sticky, long lasting surf wax. Our bars are made by hand and designed with a signature crescent grip to provide a leverage point for easy application.

East Stickers

Post Cards

Set of 3 potato print postcards by Ty Williams

Wax Mag

WAX is a bi-annual print publication exploring the intersection of art, culture and surfing. Each issue is organized around a unique theme and shares the stories of area surfers who are also artists, designers, authors and auteurs.

East Wax Comb

Our handmade walnut wax comb features coarse shaped teeth for additional traction and a straight edge for wax removal. We included our crescent grip for optimal leverage when handling. Each comb is finished with a natural marine grade oil for long life and protection from the elements.

Andrew McAteer x East Tote

With a background in woodworking and sailing; Andrew produces beautiful, functional products by hand in his Astoria, NY studio. We partnered with Andrew to create an all season canvas tote that’s perfect for the beach or city. 

  • Hand set, solid brass grommets
  • Double stitched seams 
  • Cotton webbing strap 
  • Made in USA

East T-Shirt

Extra soft, 100% organic cotton t-shirt. Made in USA.

Fairends x East Twill Hat

Located between Missoula, MT and New York; Ben and Martin of Fairends create well designed hats and goods inspired by their cross-country locations. We teamed up with them on an all season hat.

  • 100% Cotton Twill, unstructured 
  • Embroidered East logo
  • One size fits all
  • Adjustable nylon webbing strap 
  • Made in USA

Prints

8x10" matte photo prints by our friends Johnny Knapp, Banjo McLachlan, + Dominick Volini

Johnny Knapp
Johnny Knapp
Banjo MacLachlan
Banjo MacLachlan
Dominick Volini
Dominick Volini

Novel x East Candle (Cedarwood-Palmarosa)

David Cazso of Novel Studios creates everyday products inspired by his background in architecture. He made us the perfect, slow burning candle.

Each candle is hand poured over a cement base that serves as a sculptural piece long after the candle burns out. Cedarwood and palmarosa deliver a calming, woodsy scent.

  • 100% Non-GMO Soy Wax 
  • Natural Cotton Wick 
  • Essential Oils (Cedarwood + Palmarosa)

Enjoy x East Handplane

Based in California, Ed Lewis of Enjoy makes handplanes out of used boards, wetsuits and other materials that would otherwise end up in a landfill.

We collaborated with Enjoy on this biodegradable handplane made from agricultural waste and mushroom. This ultra light, round-tailed design is great for bodysurfing small to sizable surf.

  • 100% compostable + renewable material 
  • Recyclable epoxy resin 
  • Upcycled neoprene strap from old wetsuits

Horse Carbon Steel Knife

Horse Cycles creates quality, handmade goods for the outdoors. Out of his Brooklyn workshop, owner and designer, Thomas Callahan makes everything from custom bikes to surfing and camping tools.

The Horse carbon steel camping knife is strong enough to hold up to any task. Each blade is brought up to a brilliant polish and is meticulously honed, making for a shave-sharp edge.

  • 3/32” thick 
  • Sea Glass Handle
  • Made in USA

Falcone Surfboard

Out of his Rockaway, NY shaping bay, Joe Falcone hand shapes his boards with an exceptional attention to detail. Drawing inspiration from skateboarding and graffiti, Joe creates clean lines while maintaining a personal touch and style with each board. 

The Keel fish is a staple on Joe’s rack and one of his most reliable designs. The fins are placed close to the rail for excellent stability and drive down the line is incredibly fast. A great board for a variety of conditions.

  • Hand-foiled, glassed on fins 
  • Sizes range from 5’3-6’9 
  • Made in USA 

__

REWARDS

* International Backers, please message us with the reward tier you are interested in and we will add your country to the shipping options!

Pledge $10  THE STARTER SET

Pledge $20 THE TRAVELER SET

Pledge $30 THE WAX SET

 Pledge $40 THE TRACTION SET

Pledge $50 THE TOTE SET

Pledge $50 THE TEE SET

Pledge $50 THE CAP SET

 Pledge $75 PRINTS

 Pledge $75 THE HAND POURED SET

 Pledge $100 THE SPONSORED SET

Pledge $100 THE BEACH BUM SET

Pledge $130 THE HANDPLANE SET

Pledge $150 THE ESSENTIAL SET

Pledge $200 THE GLASSY SET

Pledge $500 THE STACKED SET

Pledge $700 THE ADVENTURE SET

Pledge $1,000 THE WAVE READY SET

Pledge $2,000 THE COMPLETE PACKAGE

CREDITS

East Surf Co. — Matthew Olerio + Joanna Zamora

Video Shot + Directed by - Sean Martin

Special Thanks

It takes a team to bring anything good together. We would like to send a special thanks to the following friends who have supported, encouraged and helped us along the way; 

Sid Abruzzi, Matthew Anderson, Jason Atkins, Riki Brian, Anthony Bozzi, Aeriel Brown, Sam Buffa, Thomas Callahan, Courtney Canfijn, Amy Carroll, Martin Carvaja, Matt Cavallaro, David Cazso, Ricky Chapman, Kris Chatterson, Justin Chung, William Crane, Daniel D'Arezzo, Joe Falcone, Ben Ferencz, Kristina Flippen, Chris Gentile, Charlie Halsey, Grace Hazelgrove, Drew Innis, Jeffery Jones, Shingo Kanauchi, Justin Keena, Jim Kelly, Josh + Georgie Kelsey, Zak Klauck, Max Klineman, Johnny Knapp, Ed Lewis, Joy Lewis, Banjo MacLachlan, Parker Manis, Sean Martin, Katherine Mavridis, Andrew McAteer, Alexander Mills, Stephen Mook, Brennan Natoli, Samuel Nicolosi, Sam Owens, John Peabody, Greg Pearson, Rob Petterson, Colleen Phelan, Jason Rivette, Nabil Samadani, Kentaro Sawano, Emma Stevenson, Mike Strout, DL Tashjian, Tom Taylor, Ty Williams, Jesse Wilson, Dominick Volini, David Yun and of course our big, crazy, loving family.

Risks and challenges

With handmade products, unexpected delays can always occur. In planning this project, however, getting rewards out on time is of top priority to us. We've established a precise lead time and turnaround on each product to ensure quick delivery once funded.

As a team, we have extensive experience in production, distribution and order fulfillment. Once funded, we promise transparency and clear communication as we make each product and get them out to you, our backers!

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    THE FIRST SET

    - EAST surf wax
    - EAST stickers

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    5 backers
    $

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    Pledge US$ 10 or more About US$ 10

    THE STARTER SET

    - EAST surf wax
    - EAST postcards (3 pack)
    - EAST stickers

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    2 backers
    $

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  3. Select this reward

    Pledge US$ 20 or more About US$ 20

    THE TRAVELER SET

    - EAST surf wax (3 pack)
    - EAST postcards (3 pack)
    - EAST stickers

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    4 backers
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  4. Select this reward

    Pledge US$ 30 or more About US$ 30

    THE WAX SET

    - WAX Magazine Issue 7
    - EAST surf wax
    - EAST postcards (3 pack)
    - EAST stickers

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    3 backers
    $

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  5. Select this reward

    Pledge US$ 40 or more About US$ 40

    THE TRACTION SET

    - EAST walnut wax comb
    - EAST surf wax (3 pack)
    - EAST stickers

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    8 backers
    $

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  6. Select this reward

    Pledge US$ 50 or more About US$ 50

    THE TOTE SET

    - Andrew McAteer x EAST tote
    - EAST surf wax (3 pack)
    - EAST stickers

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    4 backers
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  7. Select this reward

    Pledge US$ 50 or more About US$ 50

    THE TEE SET

    - EAST t-shirt (white or navy)
    - EAST surf wax (3 pack)
    - EAST stickers

    Please specify color and size (unisex S, M, L, XL)

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    15 backers
    $

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  8. Select this reward

    Pledge US$ 50 or more About US$ 50

    THE CAP SET

    - Fairends x EAST twill hat (natural or navy)
    - EAST surf wax (3 pack)
    - EAST stickers

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    6 backers
    $

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  9. Select this reward

    Pledge US$ 75 or more About US$ 75

    PRINTS

    - 8x10 print by Banjo MacLachlan, Johnny Knapp or Dominick Volini (select 1)

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    0 backers
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  10. Select this reward

    Pledge US$ 75 or more About US$ 75

    THE HAND POURED SET

    - NOVEL studios x EAST hand poured candle
    - EAST surf wax (3 pack)
    - EAST stickers

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    Limited 5 backers
    $

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  11. Select this reward

    Pledge US$ 100 or more About US$ 100

    THE SPONSORED SET

    - Fairends x EAST twill hat (natural or navy)
    - EAST t-shirt (white or navy)
    - EAST surf wax (3 pack)
    - EAST stickers

    Please specify color and size (unisex S, M, L, XL)

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    1 backer
    $

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  12. Select this reward

    Pledge US$ 100 or more About US$ 100

    THE BEACH BUM SET

    - Andrew McAteer x EAST tote
    - WAX Magazine Issue 7
    - EAST walnut wax comb
    - EAST surf wax (3 pack)
    - EAST stickers

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    Estimated delivery
    Ships to Only certain countries
    1 backer
    $

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  13. Select this reward

    Pledge US$ 130 or more About US$ 130

    THE HANDPLANE SET

    - Enjoy x EAST handplane
    - EAST surf wax (3 pack)
    - EAST stickers

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    Ships to Only certain countries
    0 backers
    $

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  14. Select this reward

    Pledge US$ 150 or more About US$ 150

    THE ESSENTIAL SET

    - Fairends x EAST hat (natural or navy)
    - EAST t-shirt (white or navy)
    - Andrew McAteer x EAST tote
    - EAST surf wax (3 pack)
    - EAST stickers

    Please specify color and size (unisex S, M, L, XL)

    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
    $

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  15. Select this reward

    Pledge US$ 200 or more About US$ 200

    THE GLASSY SET

    - Horse Carbon + Sea Glass Camping Knife
    - EAST surf wax (3 pack)
    - EAST stickers

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    Estimated delivery
    Ships to Only certain countries
    0 backers
    $

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  16. Select this reward

    Pledge US$ 500 or more About US$ 500

    THE STACKED SET

    - Enjoy x EAST handplane

    - Andrew McAteer x EAST tote

    - Novel studios x EAST hand-poured candle

    - 8x10 print by Dominick Volini, Ty Williams or Johnny Knapp (your choice of 1)

    - Fairends x EAST hat (natural or navy)

    - EAST t-shirt (white or navy)

    - WAX Magazine Issue 7

    - EAST walnut wax comb

    - EAST stickers

    - EAST postcards

    Less
    Estimated delivery
    Ships to Only United States
    1 backer
    $

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  17. Select this reward

    Pledge US$ 700 or more About US$ 700

    THE ADVENTURE SET

    - Horse Carbon + Sea Glass Camping Knife

    - Enjoy x EAST handplane

    - Andrew McAteer x EAST tote

    - Novel studios x EAST hand-poured candle

    - 8x10 print by Dominick Volini, Ty Williams or Johnny Knapp (your choice of 1)

    - Fairends x EAST hat (natural or navy)

    - EAST t-shirt ( white or navy)

    - WAX Magazine Issue 7

    - EAST walnut wax comb

    - EAST stickers

    - EAST postcards

    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $

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  18. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    THE WAVE READY SET

    - Joe Falcone Surfboard
    - EAST surf wax (3 pack)
    - EAST walnut wax comb
    - EAST stickers

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    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    $

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  19. Select this reward

    Pledge US$ 2,000 or more About US$ 2,000

    THE COMPLETE SET

    - Joe Falcone Surfboard

    - Enjoy x EAST handplane

    - Horse Carbon + Sea Glass Camping Knife

    - Andrew McAteer x EAST tote

    - Novel studios x EAST hand-poured candle

    - 8x10 print by Dominick Volini, Ty Williams or Johnny Knapp (your choice of 2)

    - Fairends x EAST hats (1 natural + 1 navy)

    - EAST t-shirts (1 white + 1 navy)

    - WAX Magazine Issue 7

    - EAST walnut wax comb

    - EAST stickers

    - EAST postcards

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $

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Funding period

- (30 days)