Delivery of Magnic Microlights
With more than 100K € raised here on Kickstarter we obviously don't reach our funding goal for Magnic Microlights within in the next two weeks. This means no money will be transferred - but interest in our technology is high and we have new strategies for implementation. It depends on you if we can realize one of them. We plan to deliver the Basic and the Standlight version in September 2018 and for all backers of our campaign here we will offer a bonus.
Even if Crowdfunding has worked well for us in the past we are not sure if the situation might have changed significantly. Our experiences are similar to the description in this article on Huffpost : Some years ago paid advertising was not the main clue for a succesful Kickstarter project but if all the experts are right (We got more than 50 promotion offers the last weeks- compared to less than 10 for our first projects) it is now. In case of a relaunch of our campaign we would keep it smaller but would not invest 20-30% in paying agencies for promotion which seems to be the way to go for the large projects (or the ones which won't deliver the rewards). We are aware that we could not reach many backers due to the high funding goal so it will be interesting to see what happens with a lower goal- but I doubt it will be possible to reach enough to produce the Smart version in the first step.
It is clear we need a certain amount of preorders to start the production. From legal point of view preorders are safer for customers because in case of failed delivery customers have to be refunded 100%- while the Kickstarter terms say that a successfully funded Kickstarter project with failed delivery only needs to refund what is left -if proof of project-related usage of the funding money can be documented. We believe it would be better for the "good projects" if Kickstarter improves the control- but often things are more complicated than they seem to be.
The next steps:
For backers of this campaign who still want the Magnic Microlights we want to keep prices (nearly) as presented here (except the 1€ reward which we can't offer for a small project) while new customers will have to pay a higher amount. Obviously we have to rely on the future because it won't be possible to be profitable with a relatively small number of preorders/ backers.
The last weeks we did not concentrate mainly on advertising but on optimizing the product and preparing production. We changed the interior design to keep the lamps 100% water-proof and worked on the clamp design for disc brake systems. Results will be presented here in a new update before this campaign ends.
Finally we received so many preorders for our current Magnic Light iC version that the rear lights ran out of stock. Fortunately, our partner VTS Elektronik worked overtime this week, so that we will receive the new rear lights tomorrow :-)
If you need some light in these cold winter days - get a 20% discount by using coupon code: "winter" here:
Your Magnic Light team