Magnic Microlights: Non-contact driven brake shoe bike light (Canceled) project video thumbnail
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€121,196 pledged of €1,000,000 goal
€121,196 pledged of €1,000,000 goal

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    1. Missing avatar

      Daniel on April 7

      Is there any news regarding new campaign?

    2. Missing avatar

      George on February 18

      Looking forward to new campaign...

    3. Anders Öster
      on February 17

      @Dirk Strothmann - wow, quite strong light output.

    4. Dirk Strothmann 3-time creator on February 16

      @Anders Strength depends on the rim distance. You can check the light output here in the video made with my bike:…

    5. Anders Öster
      on February 16

      @Dirk Strothmann - great. I really want a smart variant, let's hope it can be produced later. And what about your existing lights, do they too light up the road? Actually I found out about your current lights a couple of years ago, but didn't buy then because I wasn't sure about how strong the light is.

    6. Dirk Strothmann 3-time creator on February 16

      @Claire We try with a relaunch on a smaller level. You find it here:…

    7. Dirk Strothmann 3-time creator on February 16

      @Paul This might be possible with the smart version- but this won't be available this year (please have a look at the update today).

    8. Dirk Strothmann 3-time creator on February 16

      @Anders Lights are not just to be seen but to enlight the road in front of you.

    9. Anders Öster
      on February 16

      *Pure luck

    10. Anders Öster
      on February 16

      Pure lick that I found this now, looks really good. Didn't see any mention about how strong the front lights are. Are they only for visibility or can I see the road in front of me too?

    11. Paul Armstrong on February 15

      One that just occurred to me is that the three minute stay on function could be a problem when locking up your bike as to thieves it'll look like there's something of worth that's easily stealable. It possible to disable that function?

    12. Claire
      on February 15

      Maybe when the Kickstarter ends, you should consider dropping the funding goal by a lot. Kicktraq, which I find very helpful, says you are trending towards 12%. You have 2000 backers but your goal of €1M is way out of reach. A great idea and successful in attracting people, but your funding goal is just way too high.
      Best of luck in your next campaign,

    13. Dirk Strothmann 3-time creator on February 15

      @JK You can see them for example in our shop here:

      For the Microlights we won't use same clamp adapters but design a smaller version. We also have prototypes for "external" light units or charging other devices. It is not clear if and when we might bring them to market ourselves or in cooperation with partners.

    14. Dirk Strothmann 3-time creator on February 15

      @Daniel Yes- seems a good idea to ask some "influencers". I hope we will soon mange to build the new prototypes with material strength close to the final product. The current 3D printed versions are good for our own tests but might get problems when riding down Alpe d'Huez or Mont Ventoux ;-)

    15. Missing avatar

      JK on February 13

      Hi Dirk,

      I’m interested in a version which will fit on a full suspension mountain bike. Do you have any photos of your earlier versions installed on MTBs if so could you send the link?

      Do you also have a version with the two dynamos wired to a single more powerful light unit I can put on the handle bars?

    16. Missing avatar

      Daniel on February 11

      May be it is worth to take a word with DC rainmaker, very popular blogger in cycle world. And he do reviews for project on all stages of idea / dev / production - it can be one more door to cycling community

    17. Dirk Strothmann 3-time creator on February 11

      @A & Daniel Thank you very much for your suggestions! Currently we elaborate ways to start production with limited resources. Concerning advertising there is always the hope to reach many people with small budget. We dont' have lot of experience with YouTube influencers but would expect the situation is similar to famous sports people: For good advertisement you have to pay - or need some luck. I doubt we are able to "buy a hype" so we can't bet on that. If you already have a product that is ready for sale advertising can pay off directly but in the prototype stage you need a longer breath. That's why Crowdfunding is interesting but it is clear not every project can be successful. Before this project ends we will present the next steps which shall result in production and delivery in 2018.

    18. Missing avatar

      A on February 9

      You should reach more publicity and do it in more modern way: Send prototypes to YouTube video maker, sports people. With their millions of young, sporty followers you produce the hype you obviously need for this high funding goal.

    19. Missing avatar

      Daniel on February 5

      Have wrote my opinion as an optional feedback - but in any case will put it here also - I am interested in smart version (actually would like to suggest to make a turn blinking light orange led like other vehicles to be better seen / understand on road. )
      Since you have 450 smart sets backed - may be it is not enough to get it to production but it is quite good interest in product and possibly independent project for just smart version be successful (depends on minimum bulk you may run on production)
      In any case - I am awaiting for smart version in either way in case it will be same price level

    20. Dirk Strothmann 3-time creator on February 4

      @Matt It's just asking if you prefer a relaunch or preorder in our web shop in case we don't reach the goal here- which is not unlikely ;-) Links are tested and should work- maybe you can try with another browser?

    21. Missing avatar

      Matt on February 4

      I have no idea what the latest update is asking me!
      It talks about options, but doesn’t say what they are.... or how to select any!

    22. Missing avatar

      Chris Konecny on January 29

      Man i thought I was so blessed to get in on the lucky few cheap ones but sadly I don't think this will get funded

    23. Dirk Strothmann 3-time creator on January 27

      @Karin No-The speed detection is not only based on the speed detected in the generator. A normal wheel is not perfect (for example the valve of the tube produces the most significant "signal") which we use to count the number of turns. Even if you brake (and the generator speed increases for a short time) we are looking for the "wheel signals" which are not affected by braking. If you have a perfectly centered rim without valve speed detection will not work. It is also necessary to enter the wheel size for this function.

    24. Dirk Strothmann 3-time creator on January 27

      @Chris & Richard Thank you for your suggestions. We will publish soon the next steps. Last week more articles on Magnic Microlights were published and even Discovery Channel (Daily Planet) reported on this project. Currently, we are focusing on optimizing technology and production and want to find out which version(s) we can offer on a smaller budget. We got a lot of offers and advice from persons who consider crowdfunding to be a fairy tale where the happy end is reached when the funding goal is reached (resp. the prince gets the princess)- but as in real life the important part begins after this "happy Ending". At the moment we don't expect to reach the funding goal but it is clear we can at least offer shipment of the basic version this year. All backers of this campaign will get a special discount.

    25. Missing avatar

      Karin on January 25

      I increased my pledge by 99EUR for an additional smart set.

      When I look at the videos and explanations, the lights brighten up, when they get closer to the rim. Does this influence the speed information generated and transmitted via bluetooth?

    26. Missing avatar

      Richard Bergmans
      on January 23

      Maybe you should split the campaign up fot the different products. Campaign with to many variables get less funding than the very simple ones, as far as I have seen.

    27. Chris Elliott
      on January 21

      Hi Dirk
      As a previous backer getting early notification of the launch of this project, I could have got a set of the 1 Euro lights, but I didn't. Instead I backed the standlight version, both lights front and rear, but not the smart version. I like the ideas in the smart version, but I think it may have been better to launch the form factor first, and then do a second version with smart features. For me, the key selling points are contactless dynamo lights that replace standard brake blocks, and which also have standlight and brake features. That was enough for me. If the funding target is set so high because of the cost of bringing the smart version to market, I'm not sure if enough people will sign up for the smart lights. I hope you make the current goal, but even if you don't, you have already raised over £80,000, and I am sure that if you eventually have to relaunch with a less ambitious target, that you will have no problem. It should go without saying that one of your backers would be me. :-)

    28. Dirk Strothmann 3-time creator on January 18

      @Jack At the moment we just have an interval of 15 seconds which you can activate (and optionally break off prematurely) by the brake lever. It is possible to configure a custom delay and the length of the interval via smartphone app.

    29. Missing avatar

      Jack Liao on January 17

      Hi Dirk,

      Q on how the turn signal duration, I'm assuming as soon as the turn signals are activated it launches a timer and restores to its original state afterwards. Curious to see how long in advance can I signal to turn (safety concern)


    30. Philip Pang
      on January 16


      Sounds like you have a plan, I really like your design even without smart connection. The smart features is a far stretch that seems costly and not wise to transfer the cost to a small group of backers. I agree that you're using economy of scale here to reduce the cost per unit. And if you could hit the target, then it's not the time yet. Maybe further marketing and exposure would help to gain more volume in the future. Have you given any thought to promote your design in the CES exhibitions? I see its common for high-tech products such as yours start promoting there and launch kickstarter at the same time hitting 2 birds with one stone. Anyhow, I'm sure most of the backers have done their best promoting in whatever social media we're connected. So hopefully you have at least hit some small goals here and continue on with your next steps, good luck!

    31. Dirk Strothmann 3-time creator on January 16

      @Richard Simple reason: The smart version is the most expensive until it is ready for mass production so the risk seems too high at the moment. If we find a strong partner this might change but from today's point of view we don't have this option. Currently we are working on optimization of the electronics and I expect that we will be able to start the basic and the stand Light" version with or without Kickstarter. A few days ago Kickstarter told us that they consider to remove our campaign due to usage of photorealistic images so I am not sure if a new Kickstarter campaign is the best option. (This seemed so strange because apparently our prototype images which were even shown on TV are real while there are so many dubious campaigns on Kickstarter- and photorealistic images all around). But I think the current situation is not bad: Interest in the product is really high and with some more time it should even be possible to produce the "smart version" while it will be easier (this year) to sell the basic and standlight version via shops and retailers. It does not help anyone if we make 300K here and are not able to deliver the promised products.

    32. Missing avatar

      Richard Bergmans
      on January 16

      Why can iit not be the smart version. The smart version is the version with the most appeal. I want one!

    33. Dirk Strothmann 3-time creator on January 16

      @Philip We have not yet decided if we start another project for this or directly offer with a discount for the backers of this campaign. In each case it is clear that the smart version can't be the first version we can offer.

    34. Philip Pang
      on January 14

      Hi Dirk, maybe just releasing one type of product at one time would be achievable? Like just the stand lights without smart connection, maybe another kickstarter for that..

    35. Mr.Mo
      on January 10


      Auf jeden Fall!

    36. Missing avatar

      Simon on January 9

      Hi Mr.Mo

      "I still support this campaign because I like the showed product. If we miss the current goal and Dirk will do a second try, I will support it, too.", absolutely, like a lot of people here I hope :)

      But I think we will disagree about the lower goal, because I don't understand how can you obtain the lights with a lower goal if Dirk says it's impossible for him to start the projetc.
      I don't say that you're not interrested, I wrote : "I suppose you (and other people like Mr Mo) are interrested to support the project", and if you had this feeling please accept my appologies for my mistakes in english.
      I just say I don't understand the negatives comments, just because it doesn't help the goal to be reached and it's discouraging for Dirk.

    37. Ronny Makswitat on January 9

      Die Entwicklung bis zur Wunschsumme sieht nicht so toll aus. Und auch wenn die Summe nicht geschafft wird, würde sich der Artikel in absehbarer Zeit und mit etwas Werbung extrem gut verkaufen.

    38. Mr.Mo
      on January 9


      I asked for a lower goal because I want Dirks fantastic product in my hand.

      Thats the problem, because I think we will not reach the current estimated goal.

      I still support this campaign because I like the showed product. If we miss the current goal and Dirk will do a second try, I will support it, too. Simon, this is the campaigns comment section, not only for marketing. People here ask a lot of question, like I do, because they are interested in Dirks bike light. Only supporter can write here. So, don't think or say I am not interested and want to destroy this campaign, please. That's not fair and by the way not true!

    39. Missing avatar

      Simon on January 9

      @Dirk : did you reveive my email ? Just to know if your email adress I have is still available or if I need to use another one.

    40. Dirk Strothmann 3-time creator on January 9

      @Moritz You can increase your pledge according to the additional (unlimited) reward (without adding extra shipment cost).

    41. Missing avatar

      Simon on January 9

      @"Qualified Backer" : Thank you to take time to write this very long comment, maybe we disagree but you take time to explain your position and argue, it's rare and I appreciate it.

      However, I think we don't the the situation with the same eye, and I suppose you are a more experienced backer than I am. My comment wanted to ask "why all these negative comments are here ?", because beyond the question of the goal achievement I don't understand all these comments. It's penalizing and demoralizing (sorry if it's not the exact words, my english is not fluent) for Dirk and that do not help for anything.
      If people want to support the project and pledge for it, they can do it without any risk seeing that money is not debited if the goal is not reached.
      And if they are not interrested, they can follow their ways to another project.
      In both cases, let a negative comment about the "too high goal" is helping for the achievement.

      Moreover, I agree with Dirk when he says data can lie, and he has to fight the probabilities to reach his goal. The world would not be like this if people had always done only stuffs with high chance of success.

      I suppose you (and other people like Mr Mo) are interrested to support the project, so I don't understand why do you ask for a lower goal, especially if Dirk explained that he can't start his projetc whitout this goal reched. What about a lower goal reached (500 k€ for example), if it's not enough to finish the project ? We lost money and the project has to be canceled, 2 fails.

      "But with 1 million as a goal it is wasted time", maybe you're right, but it's his own time and not our problem, so please let Dirk try to reach his goal peacefully.

      It's more a question of philosophy rather than data analysis.
      Cheers !

    42. Dirk Strothmann 3-time creator on January 9

      @Mr. Mo I come from sports and don't give up a race until it's over. In 2004 I could beat Ironman Hawai World Champion Norman Stadler at the German Duathlon Championships from hopeless position- and it was only possible because I tried.
      For this project I still see a chance with more media coverage- and there is a second option due to interest from "third parties" the last days which might close the large gap. At the moment I can't say how this would be handled best but there will be a way and even in this case we would try to deliver ALL rewards chosen here.

    43. Dirk Strothmann 3-time creator on January 9

      @ James Thanks-We will take your proposal into consideration. There were only very few problems with our current screws but there is always a way to do better if you redesign things.

    44. Dirk Strothmann 3-time creator on January 9

      @Michael I hope the "stand light" is explained well now: We have added icons for the different properties with an extra icon for "stand light" whih is explained in the symbol reference below.

    45. Missing avatar

      Moritz Strangmann on January 9

      Hallo Dirk,

      ich konnte ein Basic Set für 1 € ergattern. Würde aber gerne ein zweites Basic Set haben. Wie kann ich das machen? Über "Custom Reward" komme ich nicht weiter, weil dann mein 1€ Angebot verschindet.

    46. Mr.Mo
      on January 8

      @Qualified backer

      Thank you for the kind lines of text. That's exactly what I mean, too!


      What will you do, if you don't reach the goal, will you then restart with a lower goal?

    47. James Drage on January 8

      Congrats on the new project! Thanks for adding security screws. Please consider fashioning the tool/screws with a deeper head. Could not get enough torque with the previous tool, too easy to shear it. Thanks!

    48. Dirk Strothmann 3-time creator on January 8

      @All_commenting_the _funding_goal The discussion is interesting and please have a look at my update today, too. Without telling names I can share my experience with a Kickstarter project where I was consulted for advice some years ago: They set their goal to less than 200K US$ and made more than 800K US$- and even this was not enough to deliver a single product (now they are bankrupt) . Beneath some other mistakes it was impossible even to try to make their project with less than 200K US$. In this case it is better to fail than to pretend something you can't do. If we don't reach the goal it is ok- but it is better than having a "successful" project that will turn into disaster. And forget about Kicktraq statistics because you can't plan completely what happens in the news with your project. We will see what happens....

    49. Missing avatar

      Michael Khaw on January 8

      Re: "stand lights"… I found this terminology mystifying too. "On-while-stopped lights" might be more self-explanatory.

    50. Missing avatar

      Qualified backer
      on January 8

      Here is data from other projects:

      Setting a goal 4 times the last one, in a market that is already getting saturated by these previous campaigns.
      On top of that the giveaway to 1000 people, expecting "late comers" to pay 38€.
      Shows that early birds means less backers, especially with a high price difference.

      Financing this giveaway requires 1 million €.
      That is: 20'000 € a day
      For a 38€ product that is 526 backers a day
      26'000 backers in total.

      Look at the data of the older projects again Simon.
      483 backers in the first one
      1485 in the 2nd one
      Expecting over 25'000 backers for this third one..

      Each day that this project has not gotten 20'000€ is a loss.
      Only the first day, where 37'000€ worth of product was given out for 1'000€ achieved that.

      In my opinion people don't need to be an expert or Superbacker to spot this trend.
      People knowing the kickstarter community should be able to tell in advance.

      If you expect over 25'000 people to come back your project, then investigate what kind of projects typically get that.
      The short answer is:
      No projects outside of already huge brand names get this.
      There are flukes and unicorns.
      Potato salads and Coolest cooler.
      But expecting to be a Coolest cooler or potato salad, that is an error.

      The creator should have talked with people about this before launching this project.
      Sure, the price of making the factory to make these may be 1 million.
      But then the sensible thing is: I need other funding than kickstarter. that giving out samples at tradeshows and on kickstarter is vastly different.

      Who would make a new shop and hang a sign on the door saying:
      "First 1000 costumers get the product for 1€, others: 38€"
      Then leaving it up for 2 months (50 days)
      So that everyone past the first day(where it expired) will see it?
      Especially with a 38€ product.

      Simon in this situation would you argue for keeping that sign up?
      That is where planning a project steps in.
      On Kickstarter you cannot hide the earlybird.
      It is something every potential backer will be able to see.

      Hence the blog I listed earlier:
      Very low early birds prices do really bad on kickstarter..
      Rather than having ONE unified community of backers, you have those getting it for 1€ and the rest paying for those day 1 backers.

      Equal product for equal pay.
      You can look up the research data, that even monkeys believe in that.

      If nothing else, this project is a good data point, a good example of what not to do.
      Simon, we can get smarter by having more data :)
      ... but A LOT of existing data pointed in this direction even before the start of this project.

      Simon: People giving feedback are dedicated backers.
      Backers wanting the product to succeed. Offering help and feedback.
      It is way more useful to a creator to know what people would like to be improved than those who do nothing.

      My main motivation:
      Help softening the blow.
      Kickstarter projects are a huge emotional and financial investment.
      But with 1 million as a goal it is wasted time.
      Switching to a plan B will save energy for the Creator.

      That is why I strongly disagree with you Simon :)
      I look forward to your counter arguments and data showing that 1 million € is a good, reasonable goal :)

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