A respected promoter in folk radio is going to promote my latest record, Texodus, to the U.S., Canada, and Europe.
This promotion will happen in May and June, coinciding with my second European tour.
Some confirmed dates (more dates coming in every week):
- May 24 - Glasgow, SCT - Glad Cafe w/Steve Poltz
- May 25 - Dingwall, SCT - Tea Posy
- May 25 - Ullapool, SCT - Argyll Hotel
- May 29 - Aviemore, SCT - Old Bridge Inn
- May 30 - Inverness, SCT - Hootenanny
- June 11 - Nijmegen, NL - Trianon
- June 12 - Helmond, NL - Lokaal 42
- June 13 - Gemert, NL - De Bunker
- June 15 - Eindhoven, NL - Naked Song Festival
- June 25 - Wexford, IRE - Candlelight Sessions
Why is this a big deal? Here are a few reasons:
- Massive, focused exposure. Texodus will go out to 850 radio stations all over the world. This will bring my music to tens of thousands of new listeners--listeners who are really interested in the kind of music I do.
- Street cred. Going through with a campaign of this magnitude will show industry professionals that I'm serious about my career. It's much easier to take someone seriously who takes himself seriously. This increased credibility will help me build relationships with those who can open doors for me.
- Career acceleration. This is not a shortcut, per se. More of an inroad. The more people are familiar with my music, the more opportunities will arise. Better bookings, increased album sales, more buzz. In other words, this will start my career on a new trajectory.
Here's what I'm going to use the money for:
- Promotion fees
- CD manufacturing
- Travel expenses
If we exceed the goal, that money will go to additional travel expenses. Touring in Europe can be expensive, and the budget I've laid out will only cover some of those costs.
This project is about independent music and its place in the world.
The best music in the world isn't always on a major label. Through new avenues like Kickstarter, artists like me are able to connect with forward-thinking trailblazers like you who want to advance the cause of creativity. In the past, record labels decided if an artist received support or not. They controlled the acceleration. Now you, in effect, are my record label. Now you get to decide if my album gets a chance or not.
This is the biggest opportunity I've had so far in my music career. I had to think long and hard about taking this step. I dealt with fear of failure, but also with fear of success. Through the help of a great support system, I've looked those fears in the eye, and I'm moving toward them.
I want to grow a sustainable career in music. I want to record more music and come play that music for you, and through this project you can help me accomplish this goal.
I think Texodus is the best thing I've ever done, and I want to give it a real chance. If you've ever popped in the CD or pulled it up on your iPod and thought, Man, more people should know about this, now is your chance to make that happen. To be a part of the acceleration.
Thanks for reading this far. It must mean you care on some level. If you'd like to see how far Texodus can go, please make a pledge today. I've included some pledge highlights below.
Love you guys,
Dylan - www.dylansneed.com
Limited Edition Poster - A screen printed poster commemorating my 2013 European tour ($50).
Collectible Postcard Set - Here are a few examples of the photos we'll be using for the collectible postcard set ($150).
The Texodus Special Edition Liner Notes ($250) - Here's a short video preview of this special 40-page companion to the album.
There's tons more on the right side of the screen. Skype dreamcasting sessions, guitar lessons, postcards sent from overseas, a sneak peek at my next recording project, house concerts--I'll even write you a birthday song!
One pioneering soul will even get an original song based on their suggestions included on my next album!
We've worked hard to make sure there's something available for every budget. If you have questions about any of the rewards or the project itself, don't hesitate to ask.
Risks and challenges
The most obvious risk in this project is that there are no guarantees it will do what we want it to do. This is a very scary realization to make. What if we send the record to all these music directors and no one plays it? What if the radio stations play the record, but we don't see bigger crowds at the shows or increased album sales?
This is a possibility. I can't ignore it. But I take solace in my promoter's track record. She has a long history of sending independent records up the folk charts. Client after client raves about her attention to detail and how much she has helped their careers.
But let's say I'm an anomaly. Let's say we go through with the promotion and nothing really happens. At the very least we will have exposed my music to hundreds, if not thousands or tens of thousands of new ears. And again, these are people who are particularly interested in the kind of music I just happen to enjoy writing.
And even if nothing happens for me, you all will be enjoying some fabulous pledge rewards ;) And I will be reminded again of what a fantastically supportive fan base I've been blessed with.
In the end, this is all part of a huge process. This campaign, as big as it seems now, may just be one small step in the grand scheme. Even after the campaign does it's job, I have a lot of work cut out for me: touring, attending conferences, writing, recording, promoting, networking. If this is just the first of many steps I say why not take it?Learn about accountability on Kickstarter
- (30 days)