About this project
(SWISS FRANC) Fr 1,00 = 1,02 $ (AMERICAN DOLLARS) approximately
DWISS M2 is a pioneering timepiece with a completely innovative time reading system. The hours are represented through a disc that runs under the multilayered dial and fulfill the hour’s windows with a colorful continuous rotation disc. The minutes and seconds are represented in the classic way with sophisticated hands.
We are looking to raise funds to produce a REAL luxury watch with an innovative and ground-breaking design twist, giving it directly to our backers, cutting out all distributors and retailers margins.
For the ones who understand and appreciate the art of watchmaking and design and seek an exclusive and innovative Swiss Automatic Watch with the highest degree of craftsmanship.
DWISS is an independent designer watch company that produces creative, unique, and affordable luxury timepieces since 2011 and unlike the mainstream brands with their extremely high margins, we have a mission to offer a state-of-the-art product for its valuable real price .
- SWISS MADE automatic timepiece
- ETA 2824-2 SWISS movement
- Unique and innovative time reading
- Limited edition of 199 per model
- Customized rubber strap
- Engraved butterfly deployant clasp
- Sapphire Crystal with Double Anti Reflective Coating
- Water resistance 10 ATM (100m / 333 ft)
- • 28.800 bph / 25 jewels / 42h power reserve
M2 is the third model of our collection, the most innovative watch we ever designed and only with your help we will be able to produce it. A bold and eccentric timepiece with beautiful brushed and polished finishing made in 316L stainless steel. Measuring 43mm diameter, it’s composed of 9 parts fixed trough 23 screws with an exclusive and protected design. It uses a mechanical automatic ETA 2824-2 Swiss Made movement with 28,800 beats per hour, 25 jewels, power reserve approximately 42 hours and water resistance up to 10 ATM (100 meters).
The pioneering and innovative way of reading the time makes this watch a must-have for any serious watch collector, but also for everyone that is original and sophisticated, social active, looks for uniqueness and wants to stand out from the crowd.
Thanks everyone for your requests, thanks for supporting us. We will have stretching goals as the campaign goes on. They will be published in the campaign page and also posted as an update. Here it goes:
STRETCH GOAL #1
The backers asked, so we will have all limited edition individually numbered from 001 to 199, (in this photoshopped picture you can see the model ABY-001/199) The first backers will have the first numbers, first-come, first-served.
STRETCH GOAL #2
All watches will have ELABORE movement because we had reached 150’000 chf.
STRETCH GOAL #3
FREE strap for everyone and a certificate of authenticity with the serial number of your watch - Stretch goal reached!!!! Remember all models are limited edition to 199 watches only, numbered on the case back and on your certificate.
STRETCH GOAL #4
YES! we reached 300'000. And after a voting pool with our lovely backers, they decided to have this new option:
STRETCH GOAL #5
All backers who pledge for one watch or more will have 60% off on any DWISS' previous models available. This is will be offered if we arrive at 350’000 and after the campaign ends.
All watches come in a luxury wooden black mat box, with DWISS logo printed in black glossy, protected by a cardboard box. Inside you find the warranty, manual and a travel bag.
Combining Italian DESIGN + SWISS manufacture, DWISS was created in 2011 by Rafael Simoes Miranda, a Brazilian born naturalized Italian designer resident in Geneva. He has been designing watches for over a decade now, with a portfolio of more than 300 different watches designed for 15 different brands, and won important international design awards, like the Red Dot Design Award. DWISS (Design Watch Independent Switzerland) was established in 2011 offering premium watches with a world-class design at reasonable prices – combining Swiss watch engineering, precision and quality. DWISS has been in the market for almost 5 years and has presented in several of the most important watch fairs worldwide such as BaselWorld (2014 and 2015) and Hong Kong watch and clock fair (2014 and 2015), DWISS has won an IDA - International Design Award for producing the very first Niobium (Nb1Zr) watch in the world (a rare and strategic metal), exclusively for the Brazilian mining company CBMM.
We've had many customers along the way but most importantly, these people became our friends. Here are some of the wrist shots they've taken which are uploaded on our Instagram page. These photos mostly reflect the real look of the watch, posted as they came to us, also here we are real. We want you to become a part of the DWISS community. Order your DWISS watch now and share your experience with the M2 in the future! Here are some photos from our previous models.
In order for us to start production, we will need Fr 30'000 CHF which is an order of 43 watches. With that amount we will be able to pay the campaign expense, to buy the movements ETA 2824-2, one of the most reliable movements on the market; we will cover the costs of toolings to produce the watch cases, dials, hands and strap, and also we will be able to pay for assembling, packaging and the kickstarter fee. So let's go on and make this alive, help us in our campaign!!!
- Campaign expenses: marketing, pictures and filming
- Tooling: Dial, hands, strap and case tooling
- Case: production of the complete case, dial, strap and hands
- Movement: ETA 2824-2 movements
- Assembling: assembling costs and quality control
- Packaging: hi-quality wooden box and manual
- Kickstarter fee: expenses to pay to kickstarter
Margins applied in the watch industry range from six to eight times the production costs. We believe that the major players with their massive branding campaigns together with the margins applied by distributors and retailers are a business model that doesn’t deliver a fair value to customers. go beyond the value customers are willing to pay. Let's disrupt this model - and support a brand that cuts out the customary industry margins.. Breaking through the industry margins:
We have been working on this model for over one year. We have invested in the development phase from the first sketches to the final design, engineering the products, and developing the prototypes., the tooling and technical designs. Our models are already tested using the most accurate Swiss-standard quality control. We have also prepared our market and competitor analysis, gathered all other necessary information from the market and developed our go-to-market strategy on this basis and are now ready to go. We need your help to pay for tool expenses and start production. This phase is scheduled to take between 90 to 120 days and we expect to ship the first watches to our contributors at the beginning of December 2016
Times are changing… we share information, we share ideas, we share even our houses. Today, community makes a vital part of ensuring everything goes well. We put our knowledge at the service of our customers presenting a transparent project with products that balance high quality and innovative design with a competitive price far below comparable offers. We have collaborated with retail and distributors in the past, but nowadays we believe to have a different and unique value proposition by cutting out the retailer and distribution margins for the benefit of our clients.
In order to achieve this. the first goal of our mission is to set our prices as low as possible. In a normal retail channel, the price of our models could go as far as 2200 CHF. Because we are cutting out the retailers, we will be able to sell online directly to clients for 1400 CHF. However, we will reward our kickstarter backers with watches for the half of that price, just during the campaign that will take 5 weeks, that is less than 1/3 of the price if the watches were going through a normal retail channel. Isn’t that what the community wants? So here it is! THE REAL DEAL!
CAN YOU HELP US? PLEASE SHARE :)
Risks and challenges
About our capabilities:
As an established watch designer with industry experience of more than 10 years we have partnered with producers in Switzerland whom we know and with whom we have established a reliable and dependable collaboration. They produce our watches under our supervision since 2011.
Like every campaign in kickstarter if we don't reach our goal no one will be charged.
About the product:
We are confident that we will meet our projected delivery dates. All backers will be updated during the stages of production and development, with direct emails and posts in the campaign.
Prior to this Kickstarter campaign, we produced the samples you can see in videos and pictures. We tested them exhaustively to meet the highest standards of quality, so we got a product ready to rock and roll. LET’S DO THIS.
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- (39 days)