DCM KickStarter Redeux
It has come to our attention, and probably yours, that this KS campaign has slowed to a crawl over the last week and we're still a substantial distance from our first Goal. I'll go over the issues we've encountered over the course of this campaign, and what we intend to do about it. This decision did not come lightly, but we've narrowed it down to the campaign being too complex, having too much reading and possibly being too mysterious/ambiguous.
Issue #4: Unfamiliar-mysterious-ness-ish
Although we intended to use hints and reveals to create interest in the Stretches of the campaign, most people don't know what we're capable of, or what to expect. We do not have a long string of familiar product to call upon and convert over to our PPM line. We realize that having more revealed upfront, even if they are just rough sketches or set names helps to affirm with our backers that there was still plenty of cool figures coming along - and that they were not all nautically themed.
Issue #3: Shipping
There was a large number of potential backers that complained about the ambiguous shipping costs, so we created the FIRST!!! program to help ease this anxiety. Moving forward we are going to have a flat rate on our Redeux campaign.
Issue #2: Our Goal
The goal is very high, which we knew was going to be a challenge when we launched. Given the successes of other campaigns we didn't feel that this was unattainable. As many of you may already know, we are currently in negotiations with another manufacturer to lower our Goal, we are confident that we will have good news for our relaunch, but unfortunately have nothing to report at this moment - we will keep you all posted.
Issue #1: Complexity
It's been said our Credit system is too complicated, we are going to drop it. Unfortunately, KS's pledge system has us locked in if there are any backers at a level, and simply changing the campaign isn't an option, hence the Redeux. We've set pledge levels and rewards up that are far more straightforward and flexible.
So, anyone that has a pledge listed on THIS version of the KS when we close it on Wednesday Oct 17th, will be eligible for the Loyalty Bonus of any 4 minis of your choice of Tiny, Small or Medium sizes. So, if you think you know someone that might want to take advantage of this offer, maybe let them know too. Don't worry KS removes the Pledges, but we can see the breadcrumb trail of whom was still on board when the campaign closed.
We've done away with Credits, added flat rate shipping, all PPM/NAT figures are available as Singles and the prices have been adjusted as well.
We're not going to go for the full 60 day campaign, we're going to go with a 40 day campaign since we've already gone 30 days - but, we'll need folks to give us a second look! We hope you'll help us spread the word once we've re-launched.
We intend to lower our Goal, but we are still waiting on this information - if we can, it is at the top of our wish list!
Now, with our new plans we will be relaunching in approximately 2 weeks (awaiting re-approval from Kickstarter once we have our critical answer).
We hope that all of you will rejoin.
Best, Jey & Ev.