Dungarees is a coffee van that ultimately aims to become an actual space that's much more than a café; somewhere dedicated to students, freelancers and people with projects. A place where anyone can sit for coffee, and where members have access to a bunch of useful resources, as well as a strong support network.
Making the Dungarees coffee van look great is the first step in building our community of makers and creating a place of optimism and curiosity.
Watch the video for more information!
Thanks to Jay Harris for the sound.
1. Our visual identity on the van (so we are recognizable around town and look more professional and approachable. This is going to take the van to the events that are best for us and gather interest from those who are going to help Dungarees grow).
2. A better, more inviting, space for the community to gather (a gazebo, tables and chairs).
Risks and challenges
The short term risks are the potential damage of the vehicle, the equipment and the new branding graphics. To make sure this is avoided, we will take thorough precautions and give them a daily dose of TLC.
We are aware that the new branding alone does not guarantee better events and a wider clientele. Dungarees will only be able to grow if the new visual identity is accompanied by our continued hard work and perseverance.
As we are already operating as Dungarees Coffee and generating enough of an income to continue, we have complete confidence in delivering our rewards as described.
- (21 days)