About this project
Missed the kickstarter?
Get Sticky Page Markers here : dshott.co.uk/stickies
My name's Duncan Shotton, I’m a British designer running a small design studio in Tokyo, Japan.
All my work aims to bring happiness to people in their everyday lives.
This is my second project on kickstarter, following the success of Rainbow Pencils last year.
Thanks for viewing, reading, sharing and pledging :
When we find something that's important, inspiring, or just worth noting, it's useful to flag the page for quick reference later.
The concept design for these sticky page markers came from thinking about what these flags could become not just as charming things on their own, but as a collection.
Use these paper post-its to bookmark pages containing important or lovely quotes, photos and sections of books, catalogs and documents, and create a miniature landscape as you go!
Each pack of markers are mounted on and presented in a simple card wrap, then placed inside a clear wrapper. A simple design that makes a great gift.
Images used in this campaign are illustrations, not finished products (see IMAGES section below for more details).
There are 10 pack-types, which can be used on their own, or mixed with markers from other packs :
It's a humbling achievement to have cleared the funding goal already, thank you all so much!
If funding continues to rise, and we manage to get to £50,000 (even higher than Rainbow Pencils!) every backer that pledges £10 or more to any tier will get a bonus mini-pack of nessie stickies thrown in for free! :
- inspired by another of my designs, nessie pins (designed for suck uk in 2012).
Product Development Process
Almost 2 years ago, I developed a rough concept for three initial designs, Forest, Ocean and City. I approached a (really cool!) Japanese stationary brand with the idea of collaborating to produce my design with their brand. They were extremely enthusiastic and respectful, and asked me to expand the range, which eventually led to the 10 designs above. However, the design refinement stage became difficult, mainly due to a long line of communication : designer(me)->project coordinator->project manager->agent->manufacturer
After a while, I decided that even though it would have been totally awesome to collaborate with another brand, it was more important to keep the momentum of the project alive and decided to produce it as an own-brand project, working with a new manufacturer, directly.
The designs have gone through half a dozen stages of delicate refinement to keep them as sweet as possible whilst still being manufacturable.
The development process is summarised below :
Initial concept, initial prototyping and concept visuals, sourcing and selection of potential collaborator, collaborator pitching, confidentiality/design rights agreements, licensing agreement and development plan, collaborator input exchange, material sourcing/feasibility and initial quoting, range extension design, art working, direct-manufacturer sourcing, re-design and re-artworking, final quote and time-plan agreement, photography, preparation of product-launch assets, kickstarter!
Here's a cluster of development images (in no particular order), along with a key below them, describing what each image is showing :
1. Initial rough development
2. Sketch range-exploration
3. Material feasibility (specification shown was too expensive in the end)
4. Penguin (of Polar pack) sketch development
5. Pack size refinement for future retail
6. Marker development & simplification for manufacture
7. Manufacturer communication – refinement request
8. Godzilla (of Tokyo pack) sketch development
9. Laser-cut card for early rapid prototyping
10. Initial prototypes
11. Manufacturer communication – quote discussion
12. Artwork layer preparation for print
13. Early pack development
14. Collaborator presentation packaging
15. Early pack prototyping
16. Manufacturer communication – cutting accuracy
17. Manufacturer communication – summary of updated designs
It’s important to note and understand that the images used in this campaign (of the packs and of the markers being used in books) are not photographs. They are ILLUSTRATIONS.
Right now, the designs are prepared for print (fully artworked) and signed off by our selected manufacturer, but we have yet to print any actual products. To do that we need to make the die-cuttters and print presses, and manufacture in high volume, which is very expensive. That’s why we’re on Kickstarter, to help raise the capital to invest in the tooling/set-up costs and gauge the demand for volume requirements.
We produced the pack/in-context illustrations to visually illustrate what we are trying to create (with you help! ^_^)
Once again, the imagery used in this campaign are illustrations, not finished, photographed products. Colours may differ slightly. For examples of the prototypes we've made, please see the 'product development process' section above.
PRODUCTION AND FULFILLMENT PLAN
Providing this campaign reaches its target, rewards aim to be delivered in time for Christmas. The schedule is summarised below :
- All physical rewards include international Standard delivery *
- Backers of the SINGLE PACK tiers will be able to specify which pack type they would like after funding is complete via a kickstarter survey.
- approximate $ pledge is provided for reference only.
All rewards include international standard delivery. Standard Delivery is the cheapest option (free!) but is untracked & uninsured.
Backers will be given the opportunity to upgrade their rewards delivery service to Registered Delivery (which includes basic tracking and insurance) after they have made their basic pledge, after the funding period has finished. (option will be presented in the kickstarter survey)
Neither Duncan Shotton or the studio can take responsibility for items posted with the Standard Delivery option that are subsequently lost in transit. (Luckily, this hardly ever happens ^_^)
By backing the project, you are essentially making a pre-order. This will help raise the capital to invest in set-up fees, meet minimum production volume requirements and gauge future demand from the most important early adopter community in the world, you!
Thank you for your pledge in advance, and for sharing this campaign with as many people as you can, through word of mouth, social media and email. I can’t do this without you.
Risks and challenges
Every project has its challenges but you can see from my portfolio I have a lot of experience designing products and coordinating their manufacture. I have great experience in order management and fulfillment. Since 2011, I've successfully processed and delivered more than 1,000 online orders, to customers all over the world via my online shop. On top of that, I also completed a successful kickstarter project last year (search "Rainbow Pencils") which gives me further capability to plan and execute another.
It's the first time to work with the specialised print house we've selected for the production phase of this project. However, they've provided me with samples of their similar works, and their communication has been excellent. I am confident they appreciate exactly what I'm trying to produce, and that together we can supply a high quality product.
Because the manufacture isn’t physically controlled by me, the biggest challenge will be delivering on schedule. However, both myself and the manufacturer understand and are committed to the timeplan and backers will be kept up to date with new project developments.Learn about accountability on Kickstarter
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