About this project
My name's Duncan Shotton, I’m a British designer running a small design studio in Tokyo, Japan.
All my work aims to bring happiness to people in their everyday lives.
Thanks for viewing, reading, sharing and and pledging :
more info : dshott.co.uk/rainbow
Everybody uses pencils. From designers, writers and architects, to baby-sitters and receptionists. Pencils are just as at home with children as they are with adults and are a fundamental tool for creativity and learning.
When I started this project, I was looking at ways in which, without interfering with its basic function, I could improve such a standardised, accepted product to make people happier when they use it. That became rainbow pencils.
Rainbow pencils are made of recycled paper & let you create beautiful paper rainbow sharpenings, every time you sharpen them.
There are two types, black and white :
Both (black and white) types of pencil have the same packaging, but the angled cut ‘window’ of the sleeve allows easy identification of which is which.
Rainbow Pencils function like regular wooden pencils, and are the same size and weight, but they're not made from wood, they're made from layers of recycled waste paper.
In the United States alone, over 7 million cubic feet of wood are used every year to manufacture wooden pencils. With rainbow pencils, not only do all those trees not need to be cut down, but the huge amount of paper that might otherwise be thrown into landfill, can be recycled and put to good use.
Each pencil has a 6-layer rainbow core and comes finished in either black or white.
Each pencil is printed with logo on one side and “rainbow pencil by duncan shotton” on the other, in grey.
The outer (black or white) layers of each pencil are also made from recycled paper. The finish of each pencil is therefore never ‘perfect’ and will contain marks and imperfections, as is standard of recycled paper.
The packaging consists of a ‘paper-over-board’ tray and a simple card sleeve.
Each pack holds 5 pencils safely and neatly, with easy access and a simple design that will make a great gift.
You don’t need a special sharpener to make rainbows, but a sharp, good quality one will help you make better ones. Trying to make the perfect rainbow is all part of the fun!
As well as all the colours of the rainbow, each sharpening will have a trim of either black or white around the edge.
PRODUCT DEVELOPMENT PROCESS
Rainbow Pencils are a simple product, but it's taken me 2 years from when I first came up with the idea to get it to this stage. I've been working with a highly specialised manufacturer (for paper pencils), using patented-technology to develop the design, to get it just right, and now it's finally ready for kickstarting!
The development process is summarised below :
Initial concept, sourcing and selection of appropriate manufacturer, confidentiality/design rights agreements, product feasibility, initial packaging concepts and prototyping, basic specification, initial quotes for project feasibility, refinement of design specification and artworking of pencils and packaging, iterative prototypes and sampling, final pre-production samples, final quote and time-plan agreement, photography, preparation of product-launch assets, kickstarter!
Here's a cluster of development images, along with a key below them, describing what each image is showing :
1. “Pencil timeline” (from left to right) : Existing paper pencils (bunched-spacing, 2-colours max), Rough feasibility sketch for manufacturer sourcing stage (is it possible? 7-colour? even spacing?), Feasibility test prototypes (4-colours max, bunched-spacing), Handmade proof of principle prototype (7-colour, even spacing), First rainbow shaving from handmade prototype, First full-colour recycled paper prototype (handrolled, then machine compressed), Refinement of pre-sharpened angle & colour specification (no white between lead and tip), First pre-production sample (inc. printing of logo/graphic), Final pre-production samples, Final rainbow shaving example.
2. Refinement of tray height
3. First ‘moleskine’ sketch
4. Handmade packaging prototype
5. Handmade pencils in packaging (prototype)
6. Refinement of tray wrap paper specification
7. Refinement of sample sharpenings.
8. First printed samples
PRODUCTION AND FULFILLMENT PLAN
Providing this campaign reaches its target, rewards aim to be delivered in time for Christmas. The schedule is summarised below :
- All physical rewards include international Standard delivery *
- Backers will be able to specify which type of pencils they would like (black or white) after funding is complete via a kickstarter questionnaire.
- approximate $ pledge is provided for reference only.
All rewards include international standard delivery. Standard Delivery is the cheapest option (free!) but is untracked & uninsured. Photographic proof of posting only can be provided on request.
To upgrade your rewards delivery service to Registered Delivery (which includes basic tracking and insurance) please add £5 to your pledge.
Neither Duncan Shotton or the studio can take responsibility for items posted with the Standard Delivery option that are subsequently lost in transit. (Luckily, this hardly ever happens ^_^)
By backing the project, you are essentially making a pre-order. This will help raise the capital to meet minimum production volume requirements and gauge future demand from the most important early adopter community in the world, you!
Thank you for your pledge in advance, and for sharing this campaign with as many people as you can, through word of mouth, social media and email. I can’t do this without you.
Risks and challenges
Every project has its challenges but you can see from my portfolio I have a lot of experience designing products and coordinating their manufacture.
Because of the specialist manufacturing techniques required to make paper pencils, I partnered with an external (specialist) manufacture who has been part of the development process from the start.
The product design and feasibility have been prototyped and proven, and quality approved (as the production run will be).
Because the manufacture isn’t physically controlled by me, the biggest challenge will be delivering on schedule. However, both myself and the manufacturer understand and are committed to the timeplan and backers will be kept up to date with new project developments.
I have good experience in order management and fulfillment. Since 2011, I've successfully processed and delivered more than 600 online orders, to customers all over the world via my online shop.Learn about accountability on Kickstarter
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