Nice To Meet You Card Case
A clever little card case that uses an optical illusion to animate or say "nice to meet you" as you open it. Made in Japan
Missed the kickstarter?
My name's Duncan Shotton, I’m a British designer running a small design studio in Tokyo.
All my work aims to bring happiness to people in their everyday lives.
Thanks for viewing, reading, sharing and pledging :
Everyone knows it's important to make a great first impression when meeting new people. Maybe you've already got a nice set of name cards, but if you pull one out of your back pocket, ragged and dog-eared, it's never going to set the relationship off with flying colours. Perhaps you need the Nice To Meet You Card Case to keep them neat and add a little touch of magic when you take them out!
As you slide the stainless steel cover from the plastic case to open it, either the words "NICE, TO, MEET, YOU" are revealed one-by-one, or a simple animation is displayed which we've named "ORBIT".
Once the cover is fully removed, you can access your cards from the open end of the case, then exchange cards and smiles with the other person.
Whether you're a fresh graduate starting your career, an experienced professional, or an avid networker, Nice To Meet You Card Case will help you make a great first impression at business and social occasions.
Each case comes in a simple, neat package, and makes a great gift.
I've lined up a full set of manufacturers and printers so this premium product and it's packaging will be entirely MADE IN JAPAN. By working with some of the finest engineers in the world, in a country renowned for it's work pride and attention to detail, I'm hoping to produce a super-lovely, high quality product.
The cases come in 4 types :
Outer dimensions : 97mm x 65mm x 9mm
Internal dimensions (space for cards) : 93mm x 57mm x 5mm (fits 99% of card types)
Case material : Matt ABS (white or black)
Cover material : Stainless steel (black or silver)
Animated graphic : Screenprinted (black or metallic silver)
Packaging materials : Kraft board tray with white card sleeve (matt PP laminated with silver foil-blocked logo)
Packaging dimensions : 125mm x 94mm x 10mm
The animation effect : This style of bar-animation relies on "persistence of vision". In this specific case, four "frames" are split and compiled into a single graphic. The cover masks 3 of the four frames and only displays one frame-set at any one time, via the linear holes that are cut into it. Slide the case open and each frame is displayed one after the other.
Product Development Process
I became aware of this type of "bar animation" technology about a year ago. I liked it's non-digital nature and the fact you can see how it works, yet still seems a little magical.
I kept it at the back of my mind and started to think of a way it could be incorporated into a physical product. I wanted to use it in a way so the movement of the 'bars' across the graphic was embedded into the function/standard use of the product, rather than just being an added on gimmick. I'd also been wanting to design a namecard holder ever since I started my own business, and when the two thoughts crossed paths about 6 months ago, they seemed like a good match for each other.
I wanted to get the project done and ready for kickstarting this year, so have been on a pretty intense schedule, summarised below :
Initial concept, proof of principle prototypes, sourcing and selection of appropriate manufacturer, confidentiality/design rights agreements, product feasibility, initial design for manufacture, initial packaging concepts and prototyping, basic specification, initial quotes for project feasibility, iterative prototypes and sampling, refinement of design for manufacture, final pre-production samples, final quote and time-plan agreement, photography, preparation of product-launch assets, kickstarter!
Production and Fulfilment Plan
Providing this campaign reaches its target, rewards aim to be delivered in time for Christmas. The simplified schedule is summarised below :
- Backers of tiers which require them to select which case type(s) they want will be sent a kickstarter survey after funding is complete.
- approximate $ pledge is provided for reference only.
The Kickstarter interface allows only one shipping tier per reward.
Once you select your reward, you will be presented with the price for Standard Delivery. Standard Delivery is untracked & uninsured.
Backers will be given the opportunity to upgrade their rewards delivery service to Registered Delivery (which includes basic tracking and insurance) after the funding period has finished, for an additional £5. (option will be presented in the kickstarter survey)
Neither Duncan Shotton or the studio can take responsibility for items posted with the Standard Delivery option that are subsequently lost in transit. (But luckily, this hardly ever happens ^_^)
By backing the project, you are essentially making a pre-order. This will help raise the capital to invest in set-up fees, meet minimum production volume requirements and gauge future demand from the most important early adopter community in the world, you!
For this project, our minimum order quantity is 5,000 units. Our studio is a 3.5 x 5 meter space.
Thank you for your pledge in advance, and for sharing this campaign with as many people as you can, through word of mouth, social media and email. I can’t do this without you.
Risks and challenges
Every project has it's challenges but you can see from my portfolio I have a lot of experience designing products and coordinating their manufacture. I have great experience in order management and fulfillment. Since 2011, I've successfully processed and delivered more than 2,800 orders, to customers all over the world via my online shop. On top of that, I now have 2 successful kickstarter projects under my belt (search "Rainbow Pencils" or "Sticky Page Markers") which gives me further capability to plan and execute this one too.
Because the manufacture isn’t physically controlled by me, the biggest challenge will be delivering on schedule. However, both myself and all the manufacturers involved understand and are committed to the timeplan and backers will be kept up to date with new project developments.
The schedule's a bit tighter than previous years, but because all our manufacturers are in Japan, we are hoping they'll preserve the reputation of their bullet trains (and almost everything else they do), and deliver the highest quality products with exceptional timekeeping.
In the studio too, we're planning on making further improvements to fulfilment efficiency to get your rewards to you on time.
Both my previous Kickstarter projects have delivered all rewards on time and as planned, and I don't have any plan to let that record slip now.
- (30 days)