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Building community, one Mexican pastry at a time, in South Minneapolis.
Building community, one Mexican pastry at a time, in South Minneapolis.
Building community, one Mexican pastry at a time, in South Minneapolis.
215 backers pledged $10,169 to help bring this project to life.

About

Help Open Dulceria Bakery's Brick + Mortar

$10,169

215

Who we are 

Baking Pan de Elote at Home
Baking Pan de Elote at Home

Hola! My name is Dulce and, along with my husband Joe, I own Dulceria Bakery: a local bakery proudly serving made-from-scratch pastries rooted in the flavors and cultura of Mexico (my home country) - including traditional, vegan and gluten-free options - in Minneapolis, MN.

Baking has been in my heart since I was young and my fondest childhood memories include baking pies at my abuelita’s house in Mexico City. Sitting around the table with my abue, mom and tias rolling dough, preparing fresh fruit fillings and sharing a slice (or two) of pie amidst laughter gave me a sense of belonging that only comes from being in community.

Since then, I have researched and developed modern versions of the bread I grew up with, such as our cupcake-shaped Conchas, gluten-free Mango Toasted Coconut Bars and vegan Apple Cider Churros, striving to provide you with culturally authentic pastries that make you feel en casa.

Cajeta-filled Conchita
Cajeta-filled Conchita
Gluten-free Mango & Toasted Coconut Bars
Gluten-free Mango & Toasted Coconut Bars

We Need You

After a very successful year at farmers markets and sold out pop-up events, we outgrew our home kitchen and are ecstatic to move into a brick and mortar retail space where you can enjoy your favorite Mexican-inspired pastries, sustainably-grown coffee and Mexican hot chocolate year round!

At Linden Hills Farmers Market
At Linden Hills Farmers Market

We signed a lease for the iconic spot on 42nd E St and Cedar Ave. in South Minneapolis where Colossal Cafe started and our sleeves are rolled up to transform the space into a bright and cozy spot where all are welcome. 

Our recipes for our pastries are tried and true. But we are missing a few ingredients. Your contribution will fund the $10,000 we need for :

  • Custom Built Pastry Counter ($3,500)
  • Electrical work, plumbing, and wall tiling ($3,500)
  • Dual Automatic Coffee Machine ($1000)
  • Point of Sale Register ($1,000)
  • Custom Menu Board & Fixtures ($1,000)

The financing for equipment is in (hurray for a big oven, a mixer, pastry cases, y mas!). Our savings have covered ventilation and previous kitchen buildout costs. Plans & permits have been drafted and submitted. And cleaning, painting and outdoor upkeep are coming up.

SNEAK PEAK AT THE PLAN

With your help, we will create a space where everyone will find a sense of belonging in our comunidad, one pastry at a time, and open our doors this summer.

Gracias!

Dulce & Joe

Order at the Counter
Order at the Counter
The View Outside
The View Outside

Renditions by Pedal Design Lab, a local architectural firm in South Minneapolis

Risks and challenges

Every project comes with a certain risk level and we are aware that moving into a permanent space will bring its fair share of both challenges and opportunities.

Hence, we have prepared ourselves to embrace this journey and:

Merged our professional business, customer service, managerial and hands-on experiences

Furthered our culinary training, including a recent 5-week intensive program specialized in traditional Mexican cuisine and pastries through the Escuela de Gastronomia Mexicana in Mexico City

Sought entrepreneurial business training to run Dulceria Bakery more efficiently and effectively

Built and strengthened a diverse network of mentors and advisors to turn to for support and feedback, including community members, fellow bakers & food entrepreneurs in the Twin Cities, etc.

Set healthy boundaries for our familia to take on this project without jeopardizing our well-being so we can give you our very best.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Gracias

    - A public thank you on our website's Gracias Page.

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    Pledge $10 or more About $10

    Buenos Dias Coffee & Pastry

    - ONE free pan dulce (pastry) and ONE 12 oz cup of cafecito (coffee) or chocolate.

    - And a public thank you on our website's Gracias Page.

    Redeemable at the store anytime before May 5, 2019.

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    27 backers
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    Pledge $15 or more About $15

    Concha Flight

    - The pan dulce that started it all! Stop by the store and get THREE fresh-baked Conchas - Mexico's iconic breakfast rolls - in the flavors of your choice!

    Traditional & vegan options available.

    - And a public thank you on our website's Gracias page.

    Redeemable at the store anytime before May 5, 2019.

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    Pledge $25 or more About $25

    Limited Edition Mug & TWO Coffees

    Limited Edition Mug & TWO Coffees

    A limited edition Dulceria Bakery tin mug (8 oz), hecho en México.

    Punch card for TWO free cups of authentic Mexican cafecito or chocolate (8 oz). In store only.

    And shout out on our website’s Gracias Wall

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    Reward no longer available 20 backers
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    Pledge $30 or more About $30

    SIX Pan Dulce (Pastries) Box

    - Half a Dozen pan dulce (SIX pastries) of your choice.

    Traditional, gluten-free & vegan options available.

    - And a public thank you on our website's Gracias Page.

    Redeemable at the store anytime before May 5, 2019.

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    Pledge $45 or more About $45

    Limited Edition Mug & FIVE Coffees

    A limited edition Dulceria Bakery tin mug (8 oz), hecho en México.

    Punch card for FIVE free cups of authentic Mexican cafecito or chocolate (8 oz).

    Redeemable in store anytime before May 9, 2019.

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    Reward no longer available 20 backers
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  7. Select this reward

    Pledge $65 or more About $65

    THIRTEEN Pan Dulce (Pastries) Card

    - THIRTEEN pan dulce (pastries) of your choice. Limit TWO pastries per visit or place an order to pickup your full baker's dozen at the store.

    Traditional, gluten-free & vegan options available.

    - A public thank you on our website's Gracias Page.

    - And a pan dulce sticker by Blank Tag Co, a poc-owned business

    Redeemable at the store anytime before May 5, 2019

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    17 backers
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  8. Select this reward

    Pledge $100 or more About $100

    Pan Dulce Class - Individual Rate

    Learn to bake authentic Mexican pan dulce (pastries) with Dulce. FOUR spots available per class.

    Classes will be offered on select Sundays October 2018 through May 2019.

    We will email all backers to allow them to select a date and class (traditional, vegan and gluten-free available). Refreshments provided throughout.

    Attendees will be able to take home all the pastries they've made throughout the class & will receive a public thank you in our website's Gracias Page.

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    Limited 12 backers
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    Pledge $100 or more About $100

    Pan Dulce Class: TFW/Non-Gender Binary

    Learn to bake authentic Mexican pan dulce (pastries) with Dulce.

    FOUR spots available per class EXCLUSIVELY for trans, femme, womyn, and non-gender binary community members.

    Classes will be offered on select Sundays October 2018 through May 2019.

    We will email all backers to allow them to select a date and class (traditional, vegan and gluten-free available). Refreshments provided throughout.

    Attendees will be able to take home all the pastries they've made throughout the class & will receive a public thank you in our website's Gracias Page.

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    Pledge US$ 100 or more About US$ 100

    Mexican Chocolate Class

    Mexican chocolate is by far one of the most representative beverages of Mexico's culture & tradition. In this class, open to FOUR people, you will:

    - Prepare 3 different types of Mexican Chocolate beverages (water based).

    - Learn about the history & significance of chocolate in Mexico

    - Enjoy your Mexican chocolate alongside fresh baked pan dulce

    Classes will be offered on select Tuesdays October 2018 through May 2019.

    We will email all backers to allow them to select a date. Refreshments provided throughout.

    Attendees will receive a Mexican Chocolate Kit including their own "molinillo" (traditional Mexican whisk) & mug made in Mexico and will receive a public thank you in our website's Gracias Page.

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    Limited 3 backers
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  11. Select this reward

    Pledge $125 or more About $125

    TWENTY SIX Pan Dulce (Pastries) Card

    - TWENTY SIX pan dulce (pastries). Limit TWO pastries per visit or place an order to pickup ONE full baker's dozen per month at the store.

    Traditional, gluten-free & vegan options available.

    - A pan dulce sticker by Blank Tag Co.

    - Exclusive Dulceria Bakery concha keychain handcrafted by Cafelteria.

    - And handwritten Gracias note from Dulce, designed by Paper Tacos.

    Redeemable at the store anytime before May 5, 2019.

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    10 backers
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  12. Select this reward

    Pledge $170 or more About $170

    THIRTY NINE Pan Dulce (Pastries) Card

    - THIRTY NINE pan dulce (pastries). Limit THREE pastries per visit or place an order to pickup ONE full baker's dozen per month at the store.

    Traditional, gluten-free & vegan options available.

    - A pan dulce sticker by Blank Tag Co.

    - Exclusive Dulceria Bakery concha keychain handcrafted by Cafelteria

    - And handwritten Gracias note from Dulce, designed by Paper Tacos.

    Redeemable at the store anytime before May 5, 2019

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    0 backers
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    Pledge US$ 350 or more About US$ 350

    Private Pan Dulce Class

    Learn to bake authentic Mexican pan dulce (pastries) with Dulce at the bakery!

    This class is for FOUR people and you will get to choose which type of pan you'd like to bake:

    Traditional
    Vegan
    Gluten-free

    Classes will be available on select Tuesday evenings October 2018 through May 2019.

    Dates are yet to be confirmed and we will email all backers to allow them to select a date.

    Mexican refreshments provided throughout.

    Attendees will also receive:

    - Printed recipes of the items baked in class

    - A Dulceria Bakery t-shirt designed by local, Mexican designer Eliana Glez Power

    - And shout out on our website’s Gracias Wall

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Funding period

- (31 days)