$846
pledged of $40,000pledged of $40,000 goal
21
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, September 26 2019 12:31 AM UTC +00:00.

Dulceology Alfajor Bakery Coming to Baltimore!

Latina sisters bringing authentic Alfajores & Latin artisan desserts to the heart of DC + Baltimore.

Dulceology Alfajor Bakery Coming to Baltimore!

Latina sisters bringing authentic Alfajores & Latin artisan desserts to the heart of DC + Baltimore.

$846
pledged of $40,000pledged of $40,000 goal
21
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, September 26 2019 12:31 AM UTC +00:00.

About

Our Story.

My sister and I have been baking for as long as we can remember. To say that we are obsessed with quality and authentic sweets is an understatement.  We were born and raised in El Salvador to a chef mother and a father who manufactured restaurant equipment. Thus we grew up surrounded in kitchens with a loving family, exotic fruits, handmade sweets, and the aroma of freshly baked Alfajor cookies.

When our family moved to the US we missed the flavors of our traditional homemade sweets.  One summer day, while going through some books we came across an old family recipe book; full of handwritten recipes, passed down from our grandmother.  It was on this day, from the first time we baked the Alfajor, that it was love at first bite. With every batch we baked, we continued improving our baking methods, quality of ingredients and the unique style of our Alfajores.

Nicole & Alejandra.

We are the sisters, latinas, best friends and co-founders of Dulceology. What started out as a passion for Alfajores and a part-time to make ends meet during college has now turned into a growing movement to make the Alfajor into the next big thing in the dessert world. 

We are beyond excited to start this next chapter of our journey...But we need your help to continue baking this dream come true! 

Meet The Pastry Chef.

Nicole Leiva- Inspired by her mother's love for cooking and her grandmother's recipes she is the culinary artist behind Dulceology. Whether its creating the newest Alfajor flavor or making the most amazing Gluten-Free cookies, she's truly a dessert enthusiast looking to share her desserts with the world. Her passion for desserts and her natural curiosity for science and chemistry, has allowed her to flourish as a baker. Although originally studied Biology in college in Baltimore she went on to pursue Food & Beverage Management after she realized baking was her life's calling. 

Meet The Designer.

Alejandra Leiva- Her passion for art, entrepreneurship and design has propelled their business to a whole new level helping them stand out from other competitors. She has taken the lead on the design part of the bakery including creating new packaging designs, implementing new technologies, and working on the overall design of the future bakery. Alejandra graduated from Towson University and went on to pursue her Masters in design from the Corcoran at George Washington University. 

 What is an Alfajor?

Assorted Alfajor Gift Boxes

We specialize in Alfajores  (pronounced "Al-fah-HOR-es"), a dulce de leche cookie sandwich that has long been enjoyed throughout Latin America and Spain. Originally derived from the Arabic word الفاخر, al- fakher, meaning luxurious this cookie has gone to become one of the most popular and traditional dessert in Latin American countries. They can be described as soft crumbly cookies that melt in your mouth with every bite. Our Alfajores currently come in three flavors:  gluten-free, traditional and chocolate covered in a variety of colors. We strongly believe that high quality ingredients, freshness and the final touch in decoration and packaging make our Alfajores the yummiest and prettiest of them all.

Dulceology's New Location.

We are thrilled to soon be located in the heart of Federal Hill, at 1138 S. Charles Baltimore, MD conveniently south of the city’s central business district and only 3 minutes away from the Inner Harbor.  Both M&T Ravens stadium and Oriole Park at Camden Yards are located only blocks away from Federal Hill.  With over 13 million annual visitors, the nearby Inner Harbor is home to the National Aquarium, and the Maryland Science Center among many other bars, shops and restaurants. Tourists, students and residents alike take advantage of Federal Hill’s nightlife, retail, and dining experiences that have made the neighborhood one of the city’s most popular weekend destinations. 

DC DESSERT CART: Starting in January 2020 we will also have a dessert cart in La Cosecha, Union Market's Latin American sibling Food Hall dedicated to celebrating Latin American culture.

 How We're Planning on Using the Dough

The Funds Raised, Will Be Used to Cover the costs For:

The Space:  Including  permits, licenses, renovation, paint, kitchen buildout, plumbing, signs, and decor.

The Equipment: Although we have already acquired some of our commercial kitchen equipment we're still missing essential pieces to complete our space such as:

  • Three-Compartment Sink (1)
  • Commercial Oven (1)
  • 3-Door Refrigerator (1)
  • Espresso Machine (1)
  • Undercounter Fridge (1)
  • Refrigerated & Dry Display Case (1)
  • Table Booths and Chairs 

We would be super grateful to you for any contribution. If you can’t contribute financially, there are other ways to help:

  • Cheer us on, follow us at Dulceology Instagram and share our posts!
  • Let others  know about our campaign :)
  • Ask your local coffee shop to carry Dulceology Alfajores
  • Refer us to your family, friends and corporate clients!

AGAIN THANK YOU so much for continuing to support us! 

REWARDS: The Sweet Stuff

 Dulceology Custom Swag

This is a draft of our BPA bottles and shirts, design has not been finalized
This is a draft of our BPA bottles and shirts, design has not been finalized

 Holiday Gift Box 

Holiday Assortment Gift Box
  • 15-piece Alfajor Gift Set
  • Local Pick-up or Shipped Nationwide via Priority Shipping
  • Estimated Delivery: Early December 2019

 Classic Assortment Gift Box 

Corporate Gift Boxes with your logo sticker
  • 15-piece Alfajor Gift Set
  • Local Pick-up or Shipped Nationwide via Priority Shipping
  • Estimated Delivery: Early December 2019

Cake Decorating Class with Nicole

  • Learn how to layer, frost and decorate a 6 inch vanilla cake!
  • Take your decorated cake home and your very own Dulceology embroided apron!
  • Group classes begin to open up in January 2019

Wedding & Party Favors

  • Treat your guests to our delicious custom made Alfajores and confections!
  • We will tailor your favors to fit your event including custom ribbon color and custom wedding label!
  • Valid to book between January 2020-January 2021

Press

Featured South B More

We Are Mitu

"9 Latina Entrepreneurs Who Are Total Inspirational Badasses"

 Viva Reston Lifestyle Magazine

Featured in Viva Reston Lifestyle Magazine
Featured in Viva Reston Lifestyle Magazine

 Medium

Accelerating Women-Founded Startups

 George Washington University

Featured in GW Today "New Program Gives Student Businesses a Boost"
Featured in GW Today "New Program Gives Student Businesses a Boost"

 Style Me Pretty

Risks and challenges

We have been blessed to have received a ton of support from our family, friends, sweet clients, colleagues and mentors in DC and beyond. Within the past year, we have shipped over a thousand boxes of Alfajores, to all 50 states, a big achievement taking into consideration that all of our sales have been by word-of-mouth, referrals and through organic social media growth. Words cannot explain just how thankful we really are! We truly wouldn't be here without the support we've received!

But despite all the incredible support and encouragement we know we have a long road ahead of us. The lease is officially signed and we are now beginning to apply for permits, set design layouts and (hopefully soon) begin construction. This is presenting LOTS of un-planned costs... Your funds will help us finish our construction and buy the necessary equipment to continue making the yummiest Alfajores, cookies and cakes.

We are getting excited just thinking about it and can't wait to continue sharing our progress with you all!

XO,
Nicole + Alejandra

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    Pledge $5 or more About $5

    Cup of Coffee + Alfajor

    Because no contribution is too small! Once we open come visit us at the bakery and receive one cup of coffee and one of our delicious Alfajor cookie!
    Traditional, Chocolate or Gluten-Free!
    *Local Only*

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    Small GF Alfajor Gift Box (8 pieces)

    A 8-piece gift box containing an assortment of our signature mini Gluten-Free Alfajores sent to the U.S. address of your choice (contains almonds, dairy and eggs)

    Includes:
    • 8-Piece (Gluten-Free) Alfajor Gift Box
    • Handwritten Thank You Card signed by Nicole & Ale
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    Small Alfajor Gift Box (8 pieces)

    An 8-piece Traditional Alfajor assortment of our most popular mini Traditional Alfajores sent to the U.S. address of your choice (contains wheat, milk and eggs)

    Includes:
    • 8-Piece Alfajor Gift Box
    • Handwritten Thank You Card signed by Nicole & Ale
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    Dulceology T-Shirt (Ships International)

    Receive our awesome Dulceology T-Shirt!
    Ships nationwide + internationally to Australia, El Salvador, Mexico, UK and more!

    Includes:
    • Dulceology T-Shirt
    • Handwritten Thank You Card signed by Nicole & Ale
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    15-Piece Alfajor Gift Box + T-Shirt

    Large gift box of assorted Alfajores sent to the U.S. address of your choice and limited-edition Dulceology sticker.

    Includes:
    • 15 Piece Alfajor Gift Box
    • Dulceology T-Shirt
    • Handwritten Thank You Card signed by Nicole & Ale
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    15-Piece GF Alfajor Gift Box + T-Shirt

    Gluten-Free Gift Box of dulce de leche Alfajores sent to the U.S. address of your choice and limited-edition Dulceology sticker.
    (contains almonds, dairy and eggs)

    Includes:
    • 15 Piece GF Alfajor Gift Box
    • Dulceology T-Shirt
    • Handwritten Thank You Card signed by Nicole & Ale
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    6-Inch Dulceology Cake!

    Choose from a selection of vanilla, chocolate or red velvet cake for your next event available to pickup in store after November.
    Let us know 2 weeks in advance so we have your cake ready!

    Includes:
    • 6-inch cake
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    Signature Gift Reward

    Receive 2 Assorted Boxes of gourmet Alfajores to be sent to the U.S. address of your choice, plus a
    handwritten Thank You Card signed by Edith & Nicole and 1 of our awesome custom T-Shirts!

    Includes:
    • 15 Piece Alfajor Gift Box
    • Dulceology T-Shirt
    • Limited-Edition BPA Free Water Bottle
    • Handwritten Thank You Card signed by Nicole & Ale
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    Cake Decorating Class w/Nicole

    Be one of the first students to attend one of these classes in our commercial kitchen. You’ll build your own 6” Dulceology Cake (vanilla, or chocolate option). Learn how to layer a vanilla cake, frost and decorate a buttercream cake. Class includes your own Dulceology embroided apron, materials and your take home cake once you finish decorating!
    Various class options will be available after Jan. 2020 voucher valid for up to one year after opening

    Includes:
    • Cake Decorating Class
    • Dulceology Embroided Apron
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    Custom Wedding Favors!

    Treat your guests to a delicious and unique favor! Book your date between January 2020 and January 2021.

    *Local pickup or USPS Nationwide shipping*

    Includes:
    • 50 Custom Wedding Favors
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    150 Party Alfajores! (Local Pick-Up)

    Spice up your next event with 150 of our Mini Alfajores your guests will love!
    *This is for pickup only in Baltimore, MD or Local Delivery Service

    (Choose Assorted, Gluten-Free or Traditional)
    Perfect for the upcoming holidays in December!

    Includes:
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    One Year Supply of Alfajores

    1 Large Assorted box delivered every month for a year to the U.S. address of your choice starting on January 2020

    Includes:
    • 1 Year Supply of Alfajores (delivered monthly to your door)
    • 1 Dulceology Team Polo Shirt
    • Handwritten Thank You Card signed by Nicole & Ale
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    50 Corporate Gift Boxes

    These holiday seasons send your best greetings with our luxury gift boxes, with your company logo, and your message. To be shipped anywhere in the USA, can be mailed all together, by batches or to all separate addresses.
    Your pick!

    Includes:
    • 50 Corporate Gift Boxes with your Logo and Personalized Message
    • 1 Dulceology Team Polo Shirt
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    Dinner with The Sisters

    A contribution at this level gets you dinner with the founders at a restaurant of your choosing (within 40 miles of Washington D.C.) You can ask Nicole about what it's like to operate a bakery, or ask Alejandra about how she's implementing technology in our bakery. Or ask us both about our craziest childhood stories about each other. Be our guest!

    Includes:
    • 1 Dulceology Team Polo Shirt
    • 10× 15 Piece Alfajor Gift Box
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