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20 Technical Features. Power stretch. Anti-wrinkle. Moisture wicking. Anti-stink. Your shirts just got an upgrade. For men and women.
20 Technical Features. Power stretch. Anti-wrinkle. Moisture wicking. Anti-stink. Your shirts just got an upgrade. For men and women.
20 Technical Features. Power stretch. Anti-wrinkle. Moisture wicking. Anti-stink. Your shirts just got an upgrade. For men and women.
1,703 backers pledged $193,982 to help bring this project to life.

About

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The Best Do Anything/Wear Anywhere Performance Shirts

$193,982

1,703

 

 

 

 

 

Your shirt options suck.

Traditional shirts are tight, uncomfortable and impossible to wear when you need to be active. Performance shirts have amazing attributes, but they look like shiny gym shirts - and can’t (or shouldn't) be worn outside of the gym.

Can’t one dress shirt and one t-shirt do everything you need them to do?

These ones can.

 

 

Do these prices sound too good to be true? If other brands tried to do shirts like these, they would cost around 2x. That means $75+ for a t-shirt and $180+ for a button down.

We’re able to offer technically-infused premium apparel at a fraction of the price that you’d find elsewhere - while still developing top end fabrics, paying all of our workers fairly, and without cutting any corners. How?

By cutting out the middlemen. We only work with partner factories (who are invested in our business in some way) who sell directly to us, so we can sell directly to you.

 

 

A button down shirt is a wardrobe essential, but you have limited choices if you want to look good and move freely. 

People think dress shirts = uncomfortable, but that’s because other brands use fabrics that keep you hot and sweaty without any stretch. Since styles have gotten more tailored (ahem, slimmer), they’re even worse to wear. While there are some “technical” polyester button down shirts out there, they don’t breathe, feel scratchy and look shiny. 

Shirt technology hasn’t kept up with modern lives. But we have.

This proprietary fabric includes cotton for comfort, COOLMAX® to keep you cool and sweat free, and spandex so you can reach, run and bike (or whatever you do in a day). We even added anti-stink and anti-wrinkle treatments. 

Our designers reviewed the best of fashion brands, performance brands, and everything in between to develop the features that will make this the shirt for all your adventures. 

From reinforced stitching to utility pockets with headphone ports, performance hems and collar stands, this shirt moves with you - no matter how big your life gets.

 

 

 

 

 

 

 

 

There are tons of t-shirts out there. But they tend to be basic cotton tees with no performance attributes (they get wet and they stay wet) or polyester monstrosities that don’t breathe, smell bad and look worse.

Can’t a t-shirt give you the best of both worlds?

This one can. Dress it up, dress it down, wear it to the gym and out on the town.

This T-Shirt’s got your back. Cotton for classic cool. Lycra adds the stretch you love in workout tees, without the gym look. Plus Tencel®. Oooh, you’re going to love Tencel®. It's a magical, sustainable and super soft fiber derived from Eucalyptus trees that absorbs moisture. It's also naturally anti-bacterial, so your shirt will never stink. 

We live in t-shirts. Basic, but true. So we know what makes a good shirt. But we also bike, run and do yoga  - so we know sweaty, sticky situations.

These t-shirts marry the best of fashion AND function. Shifted seams avoid chafe points, reinforced stitching lends durability, heavier fabric weight avoids any accidental see-through, the length is perfect, the DUER gusset means you can move freely, and there’s extras like headphone ports. Boom.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DUER is a small company based in Vancouver, with a sales office in New York. We were born of the idea that you shouldn’t have to sacrifice performance OR style, and grew thanks to the support of Kickstarter.

We’ve launched every major innovation through this community - the world’s first performance denim, an update on sweatpants, and the best pants for hot weather. We’ve now established ourselves as experts in pants, but we need your help to move on - and move up (literally).

Our previous backers fell in love with our pants, and asked us to solve their dilemmas in tops. We listened. This is for you, Kickstarter. 

 

     

 

 

 

 

 

 

 

How to use this chart: This size chart is based on body measurements. To measure yourself, wear close fitting clothes and wrap a flexible measuring tape (or a string you'll measure later) around yourself, keeping the tape parallel to the floor and close to the body but not tight. 

* To measure your chest, measure one inch below your armpits. 
**  To measure your waist, measure the smallest part of your natural waist.
***   To measure your sleeve, place your hand on your hip with your arm bent at 90 degrees. Measure from the middle of the back of your neck, across shoulder and down your arm to the wrist.
**** To measure your shirt length, measure from shoulder (at neckline) straight down.

Care Instructions:

Machine wash cold with like colors. Tumble dry low. Do not use silicone softeners. Only use non-chlorine bleach when needed. Warm iron if preferred. 

 

 

 Hey Backers!

Want to add to your pledge to get more shirts? We hear you. We're introducing an easy way to add stuff to your reward, based on our amazing individual Early Bird prices.

1. Choose a reward level

You have to choose one (and only one) reward level. You cannot choose more than one! You will get all the items in that reward - you can't swap for other items. If you choose the Three T-Shirt reward, you can't get 2 T-Shirts and 1 Button down. But...

2. You can ADD items to your reward

If you want to add something ADDITIONAL to your reward, check out the Add-On Menu. You can add anything in the Add-On Menu to your reward in any combination by adding the amount specified per item. Want another t-shirt? Add $25. Want another button down? Add $64. Want three more t-shirts and one more button down? Add $139. (Yes, there's math involved. We're sorry.)

3. Save your pledge as normal.

 

 

If you want to add DUER items that are not in the Add-On Menu, you will get a chance after the campaign is over - or maybe even a special deal during. This will not be done within the rewards.

“In all honesty, these pants are better than I could have imagined. From the feel of the material to the intricacy of the features. I ordered one of each type, and he added all three into my weekly rotation for pants. Thank you so much for such a wonderful product!!!”

Luke on the Best Hot Weather Pant

"These are my fav pair of pants right now. Hands down! Stretchy and comfortable."

- Lauren on the Best Hot Weather Pant

"I got my jeans today. These jeans feel so awesome unlike anything I've worn before. Really nice quality. I wish I gotten another pair in Black."

– Derrick on the Performance Stretch Denim

"Ok received mine. I would back these guys again in a heartbeat - the material is exceptional, everything down to the packaging and labels, it's seriously perfect and can rival high-end retail. Very very happy with my product."

– Arth on the No Sweat Pant

"Received my pants on Friday. This is the second Duer kickstarter campaign I have backed and once again they have crushed it. The pants are perfect and exactly what they promised they would be. I am a lifelong Duer supporter! Thank you for bringing great jeans/pants into the world"

– Michael Bleier on the No Sweat Pant and Performance Stretch Denim

  

This project is promoted by Jellop, a direct­ response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.

Risks and challenges

We have years of experience under our belt, so we know we're going to make amazing shirts. But sometimes unforeseen circumstances can push back delivery, like if we exceed our forecasted orders by a significant amount. If any case, we promise to deliver 100% on our product and will do our best to keep you informed of any possible delays through the entire process.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    We Love You Too

    Want to show your support? Every bit helps. For $1 or more, you get a virtual high five and some serious love from our team.

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    14 backers
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  2. Reward no longer available

    Pledge $19 or more About $19

    SUPER EARLY BIRD T-Shirt

    1 DUER Performance 24-Hour T-Shirt
    Save $29

    • Styles: Women's or Men's
    • Colors: Optic White, Black, Heather Grey
    • Men's Sizes: S, M, L, XL, XXL
    • Women's Sizes: XS, S, M, L, XL

    Includes:
    • T-Shirt
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    Ships to Anywhere in the world
    Reward no longer available 100 backers
    $
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  3. Select this reward

    Pledge $25 or more About $25

    EARLY BIRD T-Shirt

    1 DUER Performance 24-Hour T-Shirt
    Save $23

    • Styles: Women's or Men's
    • Colors: Optic White, Black, Heather Grey
    • Men's Sizes: S, M, L, XL, XXL
    • Women's Sizes: XS, S, M, L, XL

    Includes:
    • T-Shirt
    Less
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    Ships to Anywhere in the world
    Limited 170 backers
    $
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  4. Select this reward

    Pledge $25 or more About $25

    Vancouver Pick Up (No Shipping!)

    Live in Vancouver? Want to get a shirt and skip the shipping? We've got you covered.

    Choose this reward and pledge the appropriate amount for the number of shirts you'd like. We will notify you by email when the shirts are ready for pick up in our Gastown store.

    For one t-shirt, pledge $25.
    For two t-shirts, pledge $50.
    For one button down, pledge $64.

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    43 backers
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  5. Select this reward

    Pledge $29 or more About $29

    1 T-Shirt

    1 DUER Performance 24-Hour T-Shirt
    Save $19

    • Styles: Women's or Men's
    • Colors: Optic White, Black, Heather Grey
    • Men's Sizes: S, M, L, XL, XXL
    • Women's Sizes: XS, S, M, L, XL

    Includes:
    • T-Shirt
    Less
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    Ships to Anywhere in the world
    10 backers
    $
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  6. Select this reward

    Pledge $59 or more About $59

    SUPER EARLY BIRD Button Down

    1 DUER Performance 9-to-9 Button Down
    Save $49

    • Styles: Men's
    • Colors: Optic White, Grey, Blue
    • Men's Sizes: S, M, L, XL, XXL

    Includes:
    • Button Down
    Less
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    Ships to Anywhere in the world
    Limited 99 backers
    $
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  7. Select this reward

    Pledge $64 or more About $64

    EARLY BIRD 1 Button Down

    1 DUER Performance 9-to-9 Button Down
    Save $44

    • Styles: Men's
    • Colors: Optic White, Grey, Blue
    • Men's Sizes: S, M, L, XL, XXL

    Includes:
    • Button Down
    Less
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    Ships to Anywhere in the world
    Limited 161 backers
    $
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  8. Select this reward

    Pledge $69 or more About $69

    1 Button Down

    1 DUER Performance 9-to-9 Button down
    Save $39

    • Styles: Men's
    • Colors: Optic White, Grey, Blue
    • Sizes: S, M, L, XL, XXL

    Includes:
    • Button Down
    Less
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    Ships to Anywhere in the world
    17 backers
    $
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  9. Select this reward

    Pledge $74 or more About $74

    3 T-Shirts

    3 DUER Performance 24-Hour T-Shirts
    Save $70

    • Styles: Women's or Men's
    • Colors: Optic White, Black, Heather Grey
    • Men's Sizes: S, M, L, XL, XXL
    • Women's Sizes: XS, S, M, L, XL

    Includes:
    • T-Shirt
    Less
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    Ships to Anywhere in the world
    105 backers
    $
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  10. Select this reward

    Pledge $84 or more About $84

    1 Button Down + 1 T-Shirt

    1 DUER Performance 9-to-9 Button Down + 1 DUER Performance 24-Hour T-Shirt
    Save $72

    • Styles: Women's (T-Shirt) or Men's (Button Down and T-Shirt)
    • Button Down Colors: Optic White, Grey, Blue
    • T-Shirt Colors: Optic White, Black, Heather Grey
    • Men's Sizes: S, M, L, XL, XXL
    • Women's Sizes: XS, S, M, L, XL

    Includes:
    • Button Down
    • T-Shirt
    Less
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    Ships to Anywhere in the world
    502 backers
    $
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  11. Select this reward

    Pledge $149 or more About $149

    6 T-Shirts

    6 DUER Performance 24-Hour T-Shirts
    Save $139

    • Styles: Women's or Men's
    • Colors: Optic White, Black, Heather Grey
    • Men's Sizes: S, M, L, XL, XXL
    • Women's Sizes: XS, S, M, L, XL

    Includes:
    • T-Shirt
    Less
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    Ships to Anywhere in the world
    20 backers
    $
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  12. Select this reward

    Pledge $179 or more About $179

    3 Button Downs

    3 DUER Performance 9-to-9 Button Downs
    Save $145

    • Styles: Men's
    • Colors: Optic White, Grey, Blue
    • Men's Sizes: S, M, L, XL, XXL

    Includes:
    • Button Down
    Less
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    Ships to Anywhere in the world
    54 backers
    $
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  13. Reward no longer available

    Pledge $199 or more About $199

    SUPER EARLY 3 Button Downs + 3 T-Shirts

    3 DUER Performance 9-to-9 Button Downs + 3 DUER Performance 24-Hour T-Shirts
    Save $269

    • Styles: Women's (T-Shirt) or Men's (Button Down and T-Shirt)
    • Button Down Colors: Optic White, Grey, Blue
    • T-Shirt Colors: Optic White, Black, Heather Grey
    • Men's Sizes: S, M, L, XL, XXL
    • Women's Sizes: XS, S, M, L, XL

    Includes:
    • Button Down
    • T-Shirt
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    $
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  14. Reward no longer available

    Pledge $209 or more About $209

    EARLY BIRD 3 Button Downs + 3 T-Shirts

    3 DUER Performance 9-to-9 Button Downs + 3 DUER Performance 24-Hour T-Shirts
    Save $259

    • Styles: Women's (T-Shirt) or Men's (Button Down and T-Shirt)
    • Button Down Colors: Optic White, Grey, Blue
    • T-Shirt Colors: Optic White, Black, Heather Grey
    • Men's Sizes: S, M, L, XL, XXL
    • Women's Sizes: XS, S, M, L, XL

    Includes:
    • Button Down
    • T-Shirt
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 250 backers
    $
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  15. Select this reward

    Pledge $229 or more About $229

    3 Button Downs + 3 T-Shirts

    3 DUER Performance 9-to-9 Button Downs + 3 DUER Performance 24-Hour T-Shirts
    Save $468

    • Styles: Women's (T-Shirt) or Men's (Button Down and T-Shirt)
    • Button Down Colors: Optic White, Grey, Blue
    • T-Shirt Colors: Optic White, Black, Heather Grey
    • Men's Sizes: S, M, L, XL, XXL
    • Women's Sizes: XS, S, M, L, XL

    Includes:
    • Button Down
    • T-Shirt
    Less
    Estimated delivery
    Ships to Anywhere in the world
    47 backers
    $
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  16. Select this reward

    Pledge $329 or more About $329

    6 Button Downs

    6 DUER Performance 9-to-9 Button Downs
    Save $319

    • Styles: Men's
    • Colors: Optic White, Grey, Blue
    • Sizes: S, M, L, XL, XXL

    Includes:
    • Button Down
    Less
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    Ships to Anywhere in the world
    4 backers
    $
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  17. Select this reward

    Pledge $469 or more About $469

    6 Button Downs + 6 T-Shirts

    6 DUER Performance 9-to-9 Button Downs + 6 DUER Performance 24-Hour T-Shirts
    Save $467

    • Styles: Women's (T-Shirt) or Men's (Button Down and T-Shirt)
    • Button Down Colors: Optic White, Grey, Blue
    • T-Shirt Colors: Optic White, Black, Heather Grey
    • Men's Sizes: S, M, L, XL, XXL
    • Women's Sizes: XS, S, M, L, XL

    Includes:
    • Button Down
    • T-Shirt
    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $
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Funding period

- (30 days)