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20 Technical Features. Power stretch. Anti-wrinkle. Moisture wicking. Anti-stink. Your shirts just got an upgrade. For men and women.
20 Technical Features. Power stretch. Anti-wrinkle. Moisture wicking. Anti-stink. Your shirts just got an upgrade. For men and women.
1,703 backers pledged $193,982 to help bring this project to life.

An Update from our Founder

Posted by DU/ER performance denim (Creator)

Hi Backers,

Now is the most exciting - and most frustrating - time in our process. We shared our big idea. You told us you loved it. Now we have to make sure we deliver what we promised.

So here's the deal. We told you that we made the most amazing fabric. It's true, but it wasn't easy. The first batch was perfect in wrinkle resistance but less than perfectly soft. The second try made a very soft shirt without enough wrinkle resistance. Finally, on the third try, we got the most amazingly soft, wrinkle resistant fabric. We’re so happy with it, and you're going to love it. Now our mills are making that fabric for us. The problem is, since it took us three tries to perfect the fabric, our timelines were delayed. This fabric will take 45 days to produce. Then we need about six weeks to make the shirts, and then we'll ship them out.

When we planned this project, we thought we could deliver in March. We could have with the original fabric, but it wouldn't have been as good a shirt. Our promise to you is the best possible product. And you're going to get it. A bit later than we hoped.

Shipping will start in mid-May, with the aim to complete by June.

If you need to yell at us, we understand. We'll take it. Because you yelling about timelines now is easier for us to take than yelling about an inferior product later.

So, please stay with us. You'll be happy you did.

As always, thank you for your patience and support.

- Gary, founder of DUER, and the entire team


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    1. Missing avatar

      Brett McClelland on

      How do I amend my shipping address through the Backerkit survey?

    2. DU/ER performance denim 4-time creator on

      Hi Caroline, thanks for the question!

      You can amend your address via your Backerkit survey.

      To everyone else - we very much appreciate your support and patience. We're SO excited to get you in our shirts!



    3. Laurent on

      Thanks for the update!

    4. Missing avatar

      Lee Jeong Won on

      6 weeks? I can wait for Great Stuff.

    5. Missing avatar

      Ismael Jimenez

      Now this is a great update. Just say it straight up and clear and we will understand. Thank you so much for this!

    6. Missing avatar

      Caroline Partridge

      I will have to change the delivery country as I will have left Canada by then - how do I change my delivery address? Thanks for the update

    7. Missing avatar

      Philip James Seth on

      Your dedication to deliver a superior product is appreciated. Rome wasn't built in a day.

    8. Missing avatar

      Jennifer Campbell on

      Thanks for the update! Looking forward to having the best shirt to go my favourite jeans, overalls and skirt. :)

    9. Rogerio Fung on

      I found their jeans through this kickstarter, and ended up buying 3 of them, most comfortable jeans I've ever owned and don't think I'll go back to regular ones again, so if the shirts are the same quality, I'm okay with waiting!.. seriously guys, check their jeans!..

    10. Missing avatar

      Sean Harrington

      How about a special discount on your other clothing to those of us who are waiting patiently?

    11. Missing avatar

      Derrin on

      Now that the shipout is delayed, can I change the delivery address?

    12. Todd Pike on

      The honesty and detail in explaining why you have a delay goes a long way. Thanks for letting us know what is going on.

    13. Georg Eckardt

      I'm also a great fan of your clothing to the point of having shipped across the world. An more than happy to wait knowing what will be delivered.

    14. Missing avatar

      Jeff Christie on

      THIS IS ME YELLING TO SAY THANK YOU TO BEING SO COMMITTED TO A SUPERIOIR PRODUCT - that why we love you and your products so much.

    15. Tim Grahl on

      Yes, I'm a huge fan of you guys and am happy to wait. The fact that you even get close to your timelines is better than most Kickstarter projects I've backed.

    16. Missing avatar


      Bought all my jeans / pants from you folks. Take all the time you need as long as the quality delivers!

    17. Missing avatar

      Tom Gautreau on

      I will wait
      You have the best pants I have ever bought.I’m sure the shirts will be as good.

    18. Diego on

      I prefer to wait a little more too.
      Good luck!

    19. Missing avatar

      Sheldon Thieszen on

      Quality over speed! Any day.