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The most technically advanced jeans ever made.
The most technically advanced jeans ever made.
389 backers pledged CA$ 50,897 to help bring this project to life.

About this project

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CA$ 50,897

389

 Climbers need super stretch pants so we brought them jeans to test...

We have just added these stretch goals below. To choose any of the new styles you still buy the same rewards..and then after the project we'll send you an email and then you will tell us what colors, sizes you want.

 We went trail hiking up a mountain to test our denim..video below.

If you have an active lifestyle, traditional denim just doesn't allow you to move the way you need to. Since we all want to look stylish in a pair of jeans, we decided to combine the best of both worlds: fashion and function.

Premium performance denim made for the modern active lifestyle.

1. Super Flexible - 5 times the mobility of traditional denim.

2. Ultra Light & Strong - 30% lighter and 30% stronger than traditional denim.

3. Temperature Control - technical fibers infused in the fabric that keep you cool when it's hot and warm when it's cold.

4. Invisible Seat Gusset - built into the crotch that ensures maximum maneuverability where you need it most.

5. Radiation Shield Pocketing - protects you from exposure to cellphone radiation.


Why you need these jeans:  During any given day you are always moving.  You could be cycling to work, running to your next meeting, or going out for a refreshing walk or hike. Sometimes you sweat. Sometimes you are in hot or cold weather. Traditional jeans just aren't built to deal with your modern lifestyle.  We’ve created performance denim that adjusts your body temperature to its changes in movement or the environment. No matter what activity you're doing, your jeans will adapt, wick sweat away, and keep you comfortable, dry, and feeling good.

KEY FEATURES :
Lightweight Super Stretch: Our DU/ER L2X® denim is a 9.5 oz. triple stitched denim. It's 30% lighter, 30% stronger, and has five times more stretch than traditional denim.


Wicking and Temperature Control: The L2X denim is infused with Coolmax® fibers that wick moisture away from your skin and keep you dry longer. During any given day your body temperature fluctuates depending on the amount you move and the environment you move in. The key to comfort is to wear clothing that is responsive to changes in movement or the environment. Our L2X denim has hollow core fibers that help regulate your body temperature and evaporate any extra moisture, keeping you cooler when you're hot and warmer when you're cold.

Invisible Seat Gusset: We've revamped the traditional denim design and added an invisible seat gusset. Now you'll never have to worry about bending over and ripping your jeans. This gusset, often found in performance wear, allows for more maneuverability in the area that you need it most.

Radiation Shield Pocketing: We’ve lined the cell phone pocket of our jeans with radiation shield pocketing.

What is Radiation Shield Pocketing?

Extremely thin, silver coated copper wires are spun with cotton yarns, then woven into washable, comfortable, and durable fabrics with the look and feel of normal fabric. This fabric is typically used to protect operators who work on cellphone towers.  OKEO-TEX 100 is certified to contain no harmful substances and has been independently tested for shielding performance.

Technical data
Attenuation: 29 dB at 900 MHz
Raw materials: 90% cotton, 9.5% copper, 0.5% silver
Certificates: Öko-Tex 100 Class 1

Why put it in pocketing?

Using shielding fabric as inner pocketing, it reduces the amount of radiation that travels directly to your skin.

Note: There are mixed reviews on the harmful effects of exposure to radiation coming from cellphones. Since men typically place their phones in their pocket, we considered the proximity to vital organs and decided it would be better to be safe than sorry.
 
Quality and Durability: With over 25 years of denim making experience and over 15 years of technical fabric development, we're able to make high quality jeans that are guaranteed to last. We’ve covered every detail including triple stitching in the high stress areas, custom shanks and rivets, and fits that feel comfortable and look good.

Sizing: Waist sizes 28, 30, 31, 32, 33, 34, 36, 38, and 40, with the option of three inseam choices of 30, 32 and 34.

Our Fits, Styles and Colors:

The Slim Fit - has a mid rise with a slim thigh and leg opening, and comes with tone-on-tone stitching and a charcoal shank and rivets.

The Relaxed Fit - has a more relaxed feel overall with a slightly lower rise and more room in the butt and legs than our Slim Fit. The Relaxed fit comes with contrast stitching and copper shank button with silver rivets.

Both of the fits have been developed for people with active lifestyles. Due to the unique construction of the fabric and the technical design details, these fits can accommodate most body types.

There are 2 factors that determine the best fit and size for you:

1. Your Body Type.

If you have larger, more muscular legs and butt, then our Relaxed fit may be best for you. Alternatively, someone with a slighter build or a preference for a more fitted style, may prefer the Slim fit.

2. How you like to wear your jeans.

Regardless of body type, some people like to wear their jeans loose. The L2X® denim adapts to your body regardless of your body type. If you want to wear your jeans loose, then size up one size from what you regularly wear.

Women's L2X® Denim:

For the women's jeans we've made the fit a slim/skinny as you can see by the measurements below. The sizing is true to measurements, not vanity. The front rise is 9 inches and the back rise is 14 inches. Waist sizes are 24-36. Inseams available are 28 and 31. We did not add a seat gusset because we ave the found that the less seams and extra fabric in this area for women, the better. The L2X® fabric is light and flexible enough to make these jeans extremely comfortable for women..even on bicycles. We promise you'll love them!

Guarantee: We guarantee that you will be 100% satisfied with our jeans. In fact, we know that these will be the most comfortable jeans that you have ever worn. If you don’t like the jeans for any reason, please e-mail us and we will send you a pre-paid shipping label to send the jeans back to us. The only condition is that the jeans cannot have been worn, still be in the original packaging, and returned within 21 days.  Upon receipt of the jean we will issue you a full credit for you to use to exchange for another size or product.

Please note that this return policy only applies to supporters in the continental USA and Canada. Any returns or exchanges in regard to international supporters outside of the continental USA and Canada are subject to additional freight charges, the exact amount will vary from country to country.


Pick your fit and size after the funding campaign ends. After we successfully complete the Kickstarter project, we will email you to get your fit, sizes and shipping information.

Help spread the word: Please let your friends know about our project or share our video. Thanks!

Find DU/ER on Facebook, Twitter

Risks and challenges

While there are risks inherent in any new project, our team has the skill and experience to guarantee that your jeans will be delivered. Both Steven and Gary are currently working in the fashion industry and have already established a solid plan for fulfillment. You can be sure you will be getting the best possible product delivered on time.

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FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Support this project

  1. Select this reward

    Pledge CA$ 25 or more About $23

    A DU/ER logo t-shirt with the slogan "Every day is a performance" and a big thank you from us for supporting this project!

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    Pledge CA$ 69 or more About $63

    Early Bird Super Limited Deal: Grab this deal fast! Your reward for jumping on this project immediately. You'll get one pair of L2X® Denim jeans and big a thank you from us. International orders please add $25 for shipping.

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    Reward no longer available 25 backers
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  3. Reward no longer available

    Pledge CA$ 89 or more About $81

    Early Backer Special: You'll receive one pair of L2X® denim jeans for the lowest price of $89..and a huge thank you for your early support! Please add an additional $25 for shipments outside of North America.

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    Reward no longer available 100 backers
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  4. Select this reward

    Pledge CA$ 98 or more About $89

    Kickstarter Special: You get one L2X® performance denim jean at this incredible price. The regular price will be approximately $160. Thank you for your support! Please add an additional $25 for shipments outside of North America.

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  5. Select this reward

    Pledge CA$ 120 or more About $109

    T-shirt and Jeans Pack: One pair of DU/ER L2X® jeans and a DU/ER logo t-shirt. Please add an additional $25 for shipments outside North America.

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  6. Select this reward

    Pledge CA$ 188 or more About $171

    Pairs Special: You get 2 pairs of L2X® performance denim jeans for an additional discounted price. The more the merrier!
    Please add an additional $25 for shipments outside of North America.

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  7. Select this reward

    Pledge CA$ 280 or more About $255

    Triple Pack: 3 Pairs of L2X® denim in any style or color. You can get womens, mens and black. You choose and we'll ship. Please add $25 for orders outside of North America.

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  8. Select this reward

    Pledge CA$ 370 or more About $337

    Four pack: 4 Pairs of L2X® denim in any style or color. You can get womens, mens and black. You choose and we'll ship. Please add $25 for orders outside of North America.

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  9. Select this reward

    Pledge CA$ 630 or more About $573

    Ambassador Special: 7 pairs of L2X® jeans and 2 logo t-shirts. A pair of jeans for every day of the week because...well, why not! We'll also make you an official Du/er ambassador and touch base with you on any new product offerings over the next year.

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  10. Select this reward

    Pledge CA$ 1,050 or more About $956

    Retail Boutique Pack: Hello potential stockists. Here is your chance to offer the most advanced denim ever made to your customers first. You'll get 14 pairs of L2X® jeans for the wholesale price. Once we end the project, the jeans will sell for no less than $160 in stores and on our website. You'll be the first to offer these outside of the kickstarter format..and your customers will thank you for it! Note: This reward is only available to qualifying retail merchants. Purchasers must have proof of business ownership before product is shipped.

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  11. Select this reward

    Pledge CA$ 2,500 or more About $2,275

    Collaborator Special: You'll receive a pair of jeans and t-shirt for every day of the week and first pick of your choice of 3 garments from the next 2 full season launches of DU/ER. We will also update and consult with you on the development of styles to get your feedback. Essentially, you'll be helping us build the future of performance denim.

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  12. Select this reward

    Pledge CA$ 4,950 or more About $4,505

    Retail Expansion Pack: You're as convinced as we are that these are the best jeans ever made and you want to offer a full stock of them in your store. You'll get 66 pairs of L2X® jeans along with all the in-store marketing materials that comes with launching a brand. Welcome to the family! Note: This reward is only available to qualifying retail merchants. Purchasers must have proof of business ownership before product is shipped.

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Funding period

- (40 days)