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Bringing authentic, heavenly, savory DUB Pies and delicious coffee to you aboard New York’s very first Pie Truck!
Bringing authentic, heavenly, savory DUB Pies and delicious coffee to you aboard New York’s very first Pie Truck!
366 backers pledged $36,368 to help bring this project to life.

About

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$36,368

366

THE PIES MUST GET THROUGH!

UPDATE 3/14/13 : AND NOW THEY WILL GET THROUGH! THANKS TO YOU! (READ ON for details, only another $10k and we'll make it to our "STRETCH GOAL" )


For nine years, New York pie-oneer Down Under Bakery Pies - or DUB Pies as fans know and love them - have made delicious, savory New Zealand-style pies for New York’s pubs and cafes.  

Along with life-changing Flat White-style coffee, the pies have been served for the past five years from our café in Windsor Terrace, Brooklyn.

In New Zealand, you can get a pie anywhere, anytime. This isn’t the case in New York, so we’ve decided it’s time to take our pastry pockets of goodness mobile with The DUB Pies Food Truck. People need pies!

Few foods are better suited to food trucks than our meat (or vege) pies. The portable pie is the perfect street and event food, and once upon a time, the humble kiwi “pie cart” was ubiquitous. We believe pies are just as suited to the streets and events of New York City, and deserve to be equally ubiquitous. 

We have the truck. We have the permit. But that’s taken up a lot of our capital, so we are turning to our community of pie-loving friends via Kickstarter to invest in the future of pie.

Where once there was pizza, there now will be pies!
Where once there was pizza, there now will be pies!

The truck once served pizza, but our pie-kitchen needs are so different that a lot of work needs to be done. The truck needs to be 'wrapped' to look like a pie truck and it requires a complete re-fit inside with the following specialist equipment:

- La Marzocca Espresso Machine

- 20 Kw Quiet Diesel Generator
- 40/46 Gallon water source/water waste system
- 2 compartment sink 
- steam table (for mashed potato, mushy peas & gravy)
- large reach-in fridge 
- half size gas convection oven
- 100 gallon water source system with filtration
- 2 layer display case (“pie warmer”)
- diesel fuel tank installation for generator


WHAT ARE DUB PIES? 

Ask any sensible New Zealander and they will tell you: the pie is the perfect delivery mechanism for pleasure. We’re not talking about apple pies, pumpkin pies or even “a slice of pizza pie”, but a delicious dose of hand-held goodness. 

Light, buttery pastry. Rich gravy. Fresh vegetables. Tender chunks of prime meat. And a whole lotta love. 

In the South Pacific, where it is revered as the ultimate comfort food, this protein-packed portable meal is a peerless lunch-on-the-run, an unimproveable slab of succulent soul food you can eat anywhere, at any time, even while driving your car.

At Dub Pies, we've thought a lot about the perfect pie. Inside ours, you’ll find only the best ingredients, and our vegetarian pies are just as popular as the meat ones. We don’t want to say they’re perfect, but actually … they are. 

Mmmmm.... pies!
Mmmmm.... pies!

ALL ABOARD! 

Dub Pies founder Gareth Hughes is a Kiwi-via-Liverpool, and a 12-year-long Brooklyn resident. He trained under the best pie-makers in New Zealand. Dub Pies is staffed by awesome Americans, Australians and Kiwis who know good coffee and great pies. The Dub Pies Food Truck will feature the same friendly faces.

The pies you can expect to find aboard The Dub Pies Food Truck include: Mince (delicious ground beef in succulent gravy), Mince & Cheese, Steak & Cheese, Steak & Mushroom, Curry Vegetarian, Creamy Vegetable, Chicken & Vegetable, Spicy Thai Chicken, New York Shepherd’s Pie, Sausage Rolls, Spinach & Feta Rolls and much more!

We’ll also be serving Counter Culture Coffee espresso-based coffees, including the world-famous Flat White: the perfect combo of espresso and finely steamed milk. 

Like most food trucks, we’ll be using social media, apps & like-minded websites to get the word out and let you know where the Pie Truck is on any given day. And we'll keep our Kickstarter friends up to date with our progress.

MORE TRUCK FOR YOUR BUCK! $10k STRETCH GOAL!

UPDATE 3/13/2013:  WE MADE OUR MAIN GOAL WITH 8 DAYS REMAINING - PLEASE KEEP PLEDGING SO WE CAN NOW REACH OUR "STRETCH GOAL" - DUB FOOD TRUCK JUNIOR!

We made it!  And we still have momentum! We need another $10k to put actualize our goal of putting 2nd smaller - DUB Pies Food Truck Junior.  This truck will be specialized for pies only (probably too small for coffee too) and will be available for special events, festivals & private parties. Look at it! It’s the cutest truck ever.

Our "Stretch Goal" - The DUB Truck Jr.
Our "Stretch Goal" - The DUB Truck Jr.

Because of amazing people like you - we surpassed our goal!  But don't fret - the pledges are still active for 8 days and you too can help on this project!   

CREDITS 

Thanks to everyone who ate pies, made coffee and helped out on our Kickstarter video and campaign. Massive thanks and pies-for-life to Eric Miró (graphics & editing), Corey Gegner (cinematography), Danielle Birch (script and voice-over) and Gemma Gracewood (producer).  

Thanks to KEA and Kiwi Club NYC for their huge support. 


Risks and challenges

We're confident that the success we've had with our pies and coffee, served from our cafe for 5 years, will translate well to the food truck format. That said, we know there are plenty of challenges ahead - not least with regard to the bureaucratic hurdles that are part & parcel of running a food truck in the highly regulated New York City food-scape.

We've done our research to make sure we're crossing the t's and dotting the i's and we've availed ourselves of the experience of several people that have worked food trucks in NYC for years. We expect to use them as a resource moving forward and we'll do everything we can to make proud the giants on whose shoulders we will be standing.

From DUB Pies' inception, it was Gareth's dream to share his love of the great Kiwi pie and the flat white with New York and beyond. He will apply the same determination in putting this food truck on the road as he's shown in each step of his grand pie project thus far. The pies must get through! And they will.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Reward Level - APPRENTICE PLONGEUR: A huge, heart-felt thank you from everyone involved in the DUB Pies Food Truck project. A credit on our website and a big hearty thank you on Facebook and/or Twitter.

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  2. Select this reward

    Pledge $10 or more About $10

    PLONGEUR:

    A DUB Pies Food Truck "Thank You" souvenir postcard - with a picture of the truck - to go on your fridge, a credit on our website and a big hearty thank you on Facebook and/or Twitter.

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  3. Select this reward

    Pledge $25 or more About $25

    COMMUNARD:

    The postcard, a pie & a flat white (or coffee) of choice from the cafe or the truck, credit on our website, and a thank you on Facebook and/or Twitter. (Consider as a gift to US-based friend if you're overseas)

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    50 backers
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  4. Select this reward

    Pledge $30 or more About $30

    TOURNANT:

    The Pie Truck postcard, a one-off gorgeous yet handy Pie Truck tea-towel, a credit on our website, and a thank you on Facebook and/or Twitter.

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    35 backers
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  5. Select this reward

    Pledge $50 or more About $50

    APPRENTI(E):

    The Pie Truck postcard, 10 flat whites (or coffee of your choice) from the truck or cafe, credit on our website, a thank you on Facebook and/or Twitter and... your name on the truck! (A great gift for a US-based friend?)

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    31 backers
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  6. Select this reward

    Pledge $75 or more About $75

    COMMIS:

    The Pie Truck postcard, an awesome, limited edition DUB Pie Truck T-shirt, a credit on our website, a thank you on Facebook and/or Twitter... and your name on the truck!

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    Ships to Anywhere in the world
    Limited 36 backers
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  7. Select this reward

    Pledge $100 or more About $100

    COMMIS: The Pie Truck postcard, 5 pies & 5 coffees (redeemable from cafe or pie truck), a DUB Pies T-shirt, a credit on our website, a thank you on Facebook and/or Twitter... and your name on the truck!

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    51 backers
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  8. Select this reward

    Pledge $150 or more About $150

    CUISINIER:

    5 pies, 5 coffees, The Pie Truck postcard, the limited edition DUB Pie Truck T-shirt, a credit on our website, a thank you on Facebook and/or Twitter... and your name on the truck! (Also makes a great gift to US-based friends!)

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    Limited 12 backers
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  9. Select this reward

    Pledge $250 or more About $250

    LINE COOK:

    An invite to the official, exclusive DUB Pie Truck Launch Party (upon completion of truck!), a DUB Pies T-shirt, the postcard, a pie & a flat white (or coffee) of your choice from the cafe or the truck, DUB Pies Keep Cup, a credit on our website and a big ol' thank you on Facebook and/or Twitter... and your name on the truck!

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    Limited 17 backers
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  10. Select this reward

    Pledge $500 or more About $500

    CHEF DE PARTIE : 10 pies and 10 Flat Whites (or other coffee) of your choice - redeemable at truck or cafe, an invite to the official, exclusive DUB Pie Truck Launch Party (upon completion of truck!), a DUB Pies T-shirt, a one-off gorgeous yet handy Pie Truck tea-towel, a DUB Pies Keep Cup, the postcard, a credit on our website and a big ol' thank you on Facebook and/or Twitter... and your name on the truck!

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    6 backers
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  11. Select this reward

    Pledge $700 or more About $700

    SOUS CHEF: (Was $1,200)

    A DUB Pie Truck Party for up to 20 people (pies, sausage/spinach rolls, coffees, soft drinks)! We'll come to you in the NYC metro area (up to 20 miles from cafe), plus you yourself will get one DUB Pies T-shirt, an invite to the official, exclusive DUB Pie Truck Launch Party (upon completion of truck!), a DUB Pies Keep Cup, the gorgeous yet handy tea-towel, the postcard, a credit on our website, a thank you on Facebook and/or Twitter and... your name on the truck!

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    Limited 1 backer
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  12. Select this reward

    Pledge $1,200 or more About $1,200

    HEAD CHEF: (Was $2,100)

    A DUB Pie Truck Party for up to 50 people (pies, sausage/spinach rolls, coffees, soft drinks)! We'll come to you in the NYC metro area (up to 20 miles from cafe), plus you yourself will get one DUB Pies T-shirt, an invite to the official, exclusive DUB Pie Truck Launch Party (upon completion of truck!), a DUB Pies Keep Cup, the gorgeous yet handy Tea-Towel, the postcard, a credit on our website, thank you on Facebook and/or Twitter and... your name on the truck!

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    Limited 0 backers
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  13. Select this reward

    Pledge $2,500 or more About $2,500

    EXECUTIVE CHEF: (Was $4,000)

    A DUB Pie Truck Party for up to 100 people (pies, sausage/spinach rolls, coffees, soft drinks)! We'll come to you in the NYC metro area (up to 20 miles from cafe), plus you yourself will get a DUB Pies T-shirt, an invite to the official, exclusive DUB Pie Truck Launch Party (upon completion of truck!), a DUB Pies Keep Cup, the gorgeous yet handy Tea-Towel, the postcard, a credit on our website, a thank you on Facebook and/or Twitter... and your name on the truck!

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    Limited 0 backers
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  14. Reward no longer available

    Pledge $2,500 or more About $2,500

    CHEF DE CUISINE: (Was $5,000)

    We will name one of our pies after you! The pie will retain your name for as long as we sell pies, i.e. forever if we have our way! We're prepared to rename two pies - one meat and one vegetarian. First in gets first choice. Plus you'll get a limited edition DUB Pie Truck T-shirt, you'll be a 'guest of honor' at the official, exclusive DUB Pie Truck Launch Party (upon completion of truck!), a DUB Pies Keep Cup, the Tea-Towel, the postcard, a credit on our website, a thank you on Facebook and/or Twitter and... your name on the truck! Haven't you always dreamed of having a pie named after you!?

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    Reward no longer available 2 backers
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  15. Select this reward

    Pledge US$ 2,500 or more About $2,500

    CHEF DE CUISINE: (Was $5000) First in first served! Two pies have already been named! We're adding a couple more! We will name one of our pies after you! The pie will retain your name for as long as we sell pies, i.e. forever if we have our way! Earlier you pledge the more likely you are to name your favorite pie! Plus you'll get a limited edition DUB Pie Truck T-shirt, you'll be a 'guest of honor' at the official, exclusive DUB Pie Truck Launch Party (upon completion of truck!), a DUB Pies Keep Cup, the Tea-Towel, the postcard, a credit on our website, a thank you on Facebook and/or Twitter and... your name on the truck! Haven't you always dreamed of having a pie named after you!?

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    Limited 0 backers
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Funding period

- (45 days)