GURUIST is first ever dedicated device for your personal improvement. It allows you to reach your goals by nurturing your decision. Every time you get in front of it - GURUIST will show you dedicated message you set up for the day or guidance from your chosen professional. Wide range of professionals includes coaches, therapists, nutritionists, trainers, guides, astrologers, and others. All of them in service for better you. Whether it is a simple task list for the day or a professional made guidance for developing better habits, GURUIST will help you focus on what matters - your personal best.
Lack of focus is a major problem today. All those posts, twits, push notifications, texts, pics are not life changing information. That is, most often, profit driven entertainment content. It is easier than ever to get lost in a rat race. All those devices on a mission to connect us just separates us from our selfs.
Well, this one is actually quite easy. We are facing information overload. Smartphones are least used as phones and most as a leisure time device not your goals device. Smart phones are distraction in 90% of the time and we are treating them that way. That is why Do Not Disturb mode exists.
”In the modern information age, information overload is experienced as distracting and unmanageable information such as email spam, email notifications, instant messages, Tweets and Facebook updates in the context of the work environment. Social media has resulted in "social information overload”. Wikipedia
Our brains have established mental shortcut seeing phone as a clutter of irrelevant information not meaningful for true existence. And smart phones aren’t that smart to capture our attention in the moment of highest self-awareness i.e. in front of the bathroom mirror.
That is why we created a device dedicated to that one, most important mission - your personal well being.
So, why not an app? Well, would you use a hammer to fix a broken glass?
DEVELOPMENT - EVOLUTION
Risks and challenges
What we are trying to develop is a single function device that will reach us in the moments of highest self-awareness.
A technology used in the GURUIST is no issue, it is an internet connected screen with a presence sensor.
The biggest challenge was presenting and explaining it to the professionals, speaking with more than 100 of them (life coaches, psychologists, psychiatrists, therapists, nutritionists, trainers, astrologists, numerologists and others) as it will become a new way of communication and practice with their clients.
We hope that Kickstarter will help us bring GURUIST to the market and make the innovation accepted.
- (45 days)