About this project
Dry River Brewing is a craft brewery about to drop anchor near downtown LA, on the banks of the LA River. LA has an amazing craft beer scene, but we're way under-served in terms of local breweries. And how many places can you go enjoy a beer in the sun?
Just imagine sitting on the patio by the LA River, sipping on a Horchata Cream Ale, Jamaica-Weisse, or Hop on Board IPA and waving to the cyclists passing by. Imagine watching the sun set behind the LA skyline while enjoying some Ahi tacos and a Rio Seco Pale Ale at one of the greenest breweries in California.
While we are looking for a permanent home for our brewery,we're asking you to help us buy equipment that will let us start "contract brewing" our beers at an existing brewery and get our beers into local bars and restaurants.
This is the vision. Get on board!
To get started, we need kegs, cleaning equipment and fermentor so we can work with a contract brewer without putting a strain on their precious brewing capacity. This will bring beer to YOU in local bars and restaurants. More local craft beer that YOU can enjoy while we work on opening our destination brewery and restaurant on the banks of the LA River.
Help us set sail!
THE VOYAGE SO FAR AND THE JOURNEY AHEAD
We’ve been hard at work refining our recipes, drafting our subscription documents, tightening up our business plan, scouting potential locations, and connecting with awesome people at events supporting cool non-profits that are making a difference in the community, like the LA River Revitalization Corporation, the LA River Regatta Club, the Arroyo Seco Foundation, and the 18th Street Arts Center.
Now it's time for us to get out of the kitchen and start brewing on a commercial system, so we can brew bigger batches and get our brews to the crews while we set up our permanent home. WE NEED YOUR HELP.
Thanks to the leadership of groups like the LA River Revitalization Corporation, there’s a vision and a plan to restore a 52 mile stretch of the LA River to its original beauty, and make it a place where people can come to enjoy a little slice of nature in the heart of LA. Dry River Brewing will be more than a brewery. Dry River Brewing will be part of the transformation of the LA River, and when you join the Dry River Crew you part of it too.
We are actively pursuing several locations fronting the LA River; in lower Boyle Heights, in Downtown Los Angeles, and in Elysian Valley. Dry River Brewing will be a destination, where you can come and sit in the sun while you enjoy one (or maybe several) of our distinctive brews.
Besides Dave - who is a serial entrepreneur with 10 years' experience in green real estate, an MBA and a Masters of Real Estate Development from USC - and Vanda - who is also a serial entrepreneur with 10 years' experience in all aspects of hotel and restaurant management and a Masters degree in hotel and restaurant management, our team consist of:
- Zack Triemert - Brewery Design Consultant, recognized as one of the "Top 40 under 40" by the Brewer's Association for his accomplishments and contributions to the craft
- Chris Mercier - Architect / Designer, designed Father's Office, Culver City, the gold standard of craft beer bars in LA.
- Les Rosenberg, P.E. - Mechanical Engineer, Construction Manager, brings over 30 years' experience designing and building heating, cooling and electrical systems in complex structures such as DisneyLand's HQ and Warner Bros Studios.
- Nancy Jordan - Government Relations, Business Consultant, LA Economic Development Council, expert in State Enterprise Zone incentives and has extensive relationships with relevant City and County Departments to expedite permits and entitlements
Horchata Cream Ale - A classic American Cream Ale, except made with cinnamon, flaked rice, and Japanese hops that taste like vanilla...plus some vanilla. Like horchata, but it's beer... Orale!
Rio Seco Pale – Our Rio Seco Pale is a citrusy well-balanced session ale, brewed with wheat for extra body and Victory malt for spice. Like summer in a glass.
Hop on Board IPA - Our take on the West Coast IPA is piney without being bitter, slightly sweet but not cloying, and very sessionable at 6%. All aboard!
Man-overboard Double IPA – Weighing in at 8.5% ABV, our ruby-colored double-IPA doesn’t mess around. Liberal amounts of Chinook and Amarillo hops balance the sturdy malt backbone, making for a dangerously drinkable big beer.
Chamomile Honey Wheat – Vanda’s take on the ever popular honey wheat, the Chamomile adds a delicate floral aroma and a light spiciness to the finish. This one always goes fast.
1) Click the big green BACK THIS PROJECT button on the side of the screen, check out the rewards, and decide how much you want to contribute!
2) Then click through to create a Kickstarter account using your email and pick a password (or you can use your Amazon account information)
3) Then it will take you over to Amazon where you can pitch in! We'll hook you up with Dry River gear and invites to special Crew-members-only events!
Our goal is to raise at least $25,000, which sounds like a lot – because it is. We have to buy some pretty expensive equipment to get to the next stage, including kegs, draft line cleaning equipment, a fermentor, and probably a manual keg washer.
Kegs - Because of all the logistics involved, we need to have about three times as many kegs in our inventory as kegs actually on tap. We want to use 1/6 barrel kegs to keep the beer fresh and give us flexibility in distribution, so if we start out on a 3-barrel system we will need: 3 barrels x 6 kegs/barrel x 3 kegs/draft = 54 kegs... At $88 each, that works out to almost $5,000... Plus tax!
Draft Line Cleaner - It may be obvious, but if you don't clean draft lines thoroughly and regularly bacteria can form and you get "off" flavors in the beer. We want our beer to taste consistently awesome, and we can't always count on bars to do it for us so we will have to do it ourselves. This is super important, so we want to get a serious Draft Line Cleaner. Cost = $600 - $800+.
3-barrel Fermentor - Our contract brewing partner won't want to tie up their capacity to brew our beer instead of their own, so we need to but a Fermentor. 3 barrels is about as small as you can go and still have the numbers make sense, so that's where we will start! Price tag, over $4,000.
Manual Keg Washer - Just like with the draft lines, we need our kegs to be clean so the beer tastes like it's supposed to - awesome. But these bad-boys don't come cheap. A manual keg washer will set us back about $7,000.
Delivery & Installation - $3,000 - $7,500 based on vendor estimates.
If we raise more than our $25,000 goal (with your support!), we can ramp things up even more quickly with...
• Semi-Auto Keg Washer - Twice as expensive as the manual one, but it saves a ton of time. And more time = more beer.
• 7-barrel Fermentor - Which works out to 14 full-size kegs, or a boat-load of smaller ones delivered to better beer bars in LA. If we can brew at this scale we'll have no problem keeping up with demand (at least for now!).
• 7-barrel Brite Tank - A Brite Tank is used to store and carbonate the beer after fermentation. Most importantly, a Brite Tank frees up the Fermentor so we can brew more brew!
We will need to raise a lot more money to open up our own brewery, but the contract brewing stage will be super important for us. We need to get our brand out there, get our distribution in place, and show potential investors some proof of concept.
REWARDS FOR THE DRY RIVER CREW
Check out the side-bar for information about all perks of joining the DRB Crew, including invitations to Crew-sclusive parties and official DRB gear.
And let’s make it interesting – whoever sends us the coolest, funniest, and/or most ridiculous picture of where they stuck their DRB sticker will win a custom Dry River Brewing bike from Adopt-a-Bike LA in Highland Park!
Risks and challenges
We've spent a lot of time learning the brewing industry and developing a network of supporters. But that doesn't mean it won't be hard. While we are contract brewing, we have less control over our production capacity since our partner's expansion plans and operations will impact our ability to deliver product. And as we establish our own physical location other risks enter the equation - fundraising risk, construction risk, permitting risk, and of course competition in the market.
That said, we are entrepreneurs to the core, and we're confident that with your support and the support of our network of partners we will establish a sustainable beachhead within the burgeoning LA beer scene. So come aboard, and be a part of the revitalization of the LA River!Learn about accountability on Kickstarter
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