Project image
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€12,613
pledged of €30,000pledged of €30,000 goal
131
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sun, November 30 2014 11:00 AM UTC +00:00
Mud JeansBy Mud Jeans
First created
Mud JeansBy Mud Jeans
First created
€12,613
pledged of €30,000pledged of €30,000 goal
131
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sun, November 30 2014 11:00 AM UTC +00:00

About

We’re the first brand to introduce a rental system for jeans. All returned jeans are recycled. Why? Recycling diminishes the amount of waste, water and consumption of raw materials.

The DRY MUD is...

1) Designed to Close the Loop. Leather patches create an extra production step in the recycling process. That’s why we rejected them. All of our labels are printed with eco-friendly ink.

 2) Organic. The men’s jeans are made from 30% recycled denim and 70% organic cotton. Our cotton is grown without fertilisers or pesticides and is GOTS certified.

3) Locally Produced. It’s our goal to keep CO2 emissions low. That’s why we always produce locally. Our European manufacturer is based in Italy.

4) Backed With Free Repair Service. We keep the ownership of the raw materials. That’s why we deliver the best service possible. If you rip your jeans, we will repair them for free! 

5) A Swap At Any Time. We'd like to have the jeans back when you don't wear them anymore. After you’ve bought a pair of DRY MUDS, you can swap them for a new jeans at any time. You will get a 20 euro discount. 

My father’s dream started two years ago when he launched Mud Jeans. With 30 years of experience in the textile industry, he was frustrated by business models founded on the presumption of unlimited and cheap natural resources. It was time for a change. He wanted to tap into a new consuming philosophy, one based on using instead of owning. People have always rented cars and washing machines, so why wouldn’t they lease jeans? 

SHAKING THINGS UP 

We’re trapped in a system that throws away valuable materials like rubbish, contributing to the demand for more raw materials. To us, it doesn't make sense to grow cotton, use large amounts of water and go through complex spinning techniques only to discard the clothing. A mere 25% of textiles are recycled in Europe. The rest of it is burned or goes to a landfill. Burning clothes causes over 10% of CO2 emission worldwide.

FOR THE LOVE OF EARTH 

Mud Jeans is more than a brand. We’re on a mission to radically change how fashion is consumed. We can only borrow from mother Earth, we don’t actually own anything in this world and should take care of earth's resources. That's why we want those old jeans back, so we can make them new! You can enjoy DRY MUD for as long as you like, keeping in mind that each pair belongs to Mud. Once they're worn out, you can pick out a new pair and send back the old. New denim yarn is born when returned jeans are shredded and blended with virgin cotton. From this yarn new products are made, such as the cardigan or jumper offered on this Kickstarter. 


THE JEANS 

Mud Jeans wanted to challenge itself by designing denim that requires less production water. After many samples, we’re proud to introduce DRY MUD. Probably the driest denim in the world! Unwashed denim needs less maintenance. Mud Jeans encourages you to wait months before you first wash them and even longer for the next wash. The men’s product is a 12.5 ounce denim made from 30% recycled denim and 70% organic cotton. The women’s is made from 98% organic cotton and 2% elastane for extra comfort. 

THE REPAIR SERVICE 

Our denim is of the highest possible quality. But what if your jeans rip or tear? We retain ownership of the material, so we better have a great solution. And we do! Our Repair Service doesn’t try to hide what happened. Instead, it beautifully stitches your story to a conclusion, all to keep it from ripping apart further.

GETTING THE SIZE RIGHT 


At this moment we only ask you to select the denim or package of your choice. When the funding process has ended, we will send out a survey to collect your fit size and shipment details. Please take a look at the available sizes already.

MEN’S TAPERED FIT 

This denim has a normal rise. The slim leg tapers down slightly from the knee to the opening. Combine it with one of the cardigans for a 24-hour casual look. The denim is backed with our Free Repair Service. 

WOMEN’S STRAIGHT FIT 

This denim has a mid rise. It fits skinny to straight at the hips and has a looser fit around the ankle. Combine it with one of the cardigans for a fun and relaxed look. The denim is backed with our Free Repair Service.

THE MONTHLY LEASE MODEL

We’ve introduced this model as a solution for customers to return jeans. 

What’s the benefit of leasing? You can enjoy our Free Repair Service and you get to pick new jeans each year. Being on trend without actually owning clothes!

How does it work? You pick new jeans and only pay a monthly fee of 6 euros. Customers normally pay 20 euros for just the entry fee, but you won’t. 

Do I have to join? No, you don’t have to join. You can also keep your jeans or return them and get a new pair. If you purchase a new pair at once, we’ll give you a discount of 20 euros. 

THE CIRCULAR ECONOMY 

Did you know that there is a world of opportunities in rethinking and redesigning the way we make stuff? Mud Jeans works according to the principles of the circular economy. A different way of doing business that strays from the linear take, make and dispose model. Waste becomes a source of growth for something new in the circular economy. It’s about products that are “made to be re-made”. For this to happen, Mud Jeans needs its “waste” back for reproduction. 

WHAT’S NEXT

We’ve been redefining Dry Mud over the past few months. The manufacturer in Italy is ready and Mud Jeans is ready to give a GO! The money you pledge will go directly towards covering the costs of manufacturing. Your funding kicks off a movement towards a new consuming philosophy in fashion. We need your support. Please help by sharing the story on Facebook, Twitter or Instagram.

Support us on our mission and follow us:


FATHER AND SON BEHIND THE SCENES 

 A GREAT DAY TO TAKE SOME PHOTO'S

Risks and challenges

We’ve done our best to minimize challenges for this project. This isn’t our first crowdfunding! We have experience creating and delivering garments. We’ve already performed pre-production runs of the DRY MUD. Our manufacturer is ready to produce full orders as soon as funding is received. We’ve worked with our manufacturer in Italy for many years and selected them because of their reliability and quality denim.

We're focused on getting DRY MUD to your home before Christmas, but there could be a slight delay in production. Don't worry, we know how to handle struggles. We’ll communicate with our backers throughout the campaign to keep everyone informed and up-to-date.

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Support

  1. Select this reward

    Pledge €5 or more About $6

    DENIM BRACELET – Thanks for supporting our idea! You will receive a unique denim bracelet made from returned Mud jeans. Seriously!

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    9 backers
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  2. Select this reward

    Pledge €19 or more About $21

    LIMITED EDITION MUD DOPPER – Our friends at Dopper created the exclusive Mud Jeans Dopper. Show your support and help reduce plastic waste with this reusable water bottle.

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  3. Select this reward

    Pledge €99 or more About $112

    MEN'S TAPERED – One pair of DRY MUDS. This 12.5 ounce denim consists of 30% recycled denim and 70% organic cotton. The jeans are backed with the Free Repair Service.

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    37 backers
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  4. Select this reward

    Pledge €99 or more About $112

    WOMEN'S STRAIGHT FIT – One pair of DRY MUDS. These jeans consist of 98% organic cotton and a little stretch for mobility. The jeans are backed with the Free Repair Service.

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    22 backers
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  5. Select this reward

    Pledge €99 or more About $112

    MEN'S JUMPER – Blue and white jumper that offers an original take on the Breton Striped sweater. It’s made from 80% recycled denim and 20% organic cotton. You can send the jumper back to us when you're done wearing.

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    9 backers
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  6. Select this reward

    Pledge €139 or more About $157

    WOMEN'S CARDIGAN – Cardigan in light blue made from 80% recycled denim and 20% organic cotton. This central, button-down apparel features two front pockets. You can send the cardigan back to us when you're done wearing.

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  7. Select this reward

    Pledge €189 or more About $214

    HAPPY COUPLE – Pick TWO JEANS in the sizes of your choice. Or ONE PAIR OF JEANS AND THE MEN’S JUMPER! It’s the perfect Christmas Gift!

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    13 backers
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  8. Select this reward

    Pledge €219 or more About $247

    JEANS AND CARDIGAN – Pick ONE PAIR OF JEANS AND THE WOMEN’S CARDIGAN in the sizes of your choice. It’s the perfect Christmas Gift!

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Funding period

- (37 days)