WHAT DID WE DO?
In less than 7 days, THE LOVE EFFECT film kickstarter campaign reached over 1 million people around the world and raised its entire film production budget. In the following 30 days, the film was completed!
What started as a film to raise awareness turned into a movement.
WHAT ARE WE GOING TO DO NOW?
We made an amazing film, but we made sacrifices to make sure it got done. Now we need to present it in the most powerful way, in order to raise awareness on depression, suicide and most uniquely: LOVE.
We need these additional funds to:
1. Recoup over-budget expenses needed to finish the film
2. Submit to Film Festivals and create meaningful organized screenings to support our cause
Shooting on location in NORTHERN CALIFORNIA was a dream come true. We decided to add one additional shoot day to our schedule, because we knew it would add tremendously to the film. We knew it would be a risk, but it was a risk we were willing to take to get the film done the best possible way. After production, our entire team, families and collaborators helped out, donated time and services and everything they could in our race to finish THE LOVE EFFECT in time to submit to SUNDANCE and only a handful of film festivals we could afford.
1. PRESENT OUR FILM WORLDWIDE
TO GIVE INSPIRING PRESENTATIONS, Q&A SESSIONS AND EXPERIENCES
We made an amazing film - but what's a film without an audience? While YouTube and Vimeo are great platforms for down the road, THE LOVE EFFECT film was designed to be a cinematic, social experience, where you could discuss the film with the people afterwards. Just like going to the movies. Therefore, our first wave of targeted audiences are film festivals and organized screenings where we can host and offer our interactive presentation on depression, suicide and LOVE.
But these things cost money! Major film festivals are typically $50 to $100 dollars, not including any mailing fees or preparation. A screening event such as our LOS ANGELES premiere is easily $1500 to $3000 just to have the space.
We want to create the biggest impact on audiences and these interactive screenings are the best way for us to raise awareness, inspire and get people talking.
2. RECOUP FUNDS SPENT TO EXPEDITE FINISHING OUR FILM
Naturally, whenever you shoot a film on location, you take the risk of numerous challenges. We traveled and shot for 10 days, shooting on Location in rural areas of Monterey Bay, Santa Cruz, San Francisco, Point Reyes and Los Angeles. However, while we were blessed with the coastal weather, support from locals and State/National Park services, what we needed to do our best work -- was just a little more time.
That little time turned into more money! Our over-budget production expenses came from just keeping the crew one additional day, including equipment rental, crew rates, accommodation and travel reimbursement.
Going over budget was an imperative decision we had to make, in order to make sure we got the film done and done RIGHT. We wanted to stay true to the script and take advantage of all the wonderful locations we were able to shoot. Furthermore, our crew and cast were whole heartedly passionate, creating an unforgettable uplifting experience, while hustling to get the film done.
Yet, the big sacrifice in spending this part of our production budget, is that it siphoned nearly all of our post-production funds and festival submission funds. With our over budget debt, we have no additional funds to submit to film festivals, do a premiere or to create our interactive screening opportunities.
"WEAR THE MESSAGE" - LOVE APPAREL TO RAISE AWARENESS
We will be offering wristbands and t-shirts designed in Los Angeles, so you can wear and share the message.
These bracelets and more will also be featured on THE LOVE EFFECT organization's website (soon theloveeffect.org) our new platform point for all forms of expression in our movement. It will share pertinent information to our film, our campaign and organization for social awareness and change.
Like our film, THE LOVE EFFECT organization will offer mental health resources, articles, blogs, branded content and images. We want to promote and share thoughtful, inspiring and nurturing media that supports our cause.
--- WHO'S BEHIND US? ---
Mental Health America (MHA), founded in 1909, is the nation’s leading community-based non-profit dedicated to helping all Americans achieve wellness by living mentally healthier lives. Our work is driven by our commitment to promote mental health as a critical part of overall wellness, including prevention services for all, early identification and intervention for those at risk, integrated care and treatment for those who need it - with recovery as the goal. www.mentalhealthamerica.net
We are collaborating with MHA to develop our depression, suicide and LOVE awareness presentation program for kids and adults. Through this wonderful partnership we think we can make a huge difference with one of the most reputable and forward-thinking mental health organizations.
About “THE LOVE EFFECT” Writers and Director
Actor/Writer Tyler Atkins first appeared on screen for the Australian Amazing Race in 2011, which he won, then in the award winning TV drama, “Puberty Blues”. After defeating kidney disease Atkins’ faced the tremendous loss of a dear friend to suicide, which led to the inspiration behind “THE LOVE EFFECT”.
Actor/Writer Ari Blinder has acted in exciting television shows such as “Homeland” on Showtime, “Banshee” on Cinemax, and “The Mentalist” on CBS. His film “The Gerstein Report” recently played at the Cannes Film Festival.
Writer and director Drue Metz has written, directed, produced, or contributed to over 60 films and videos to date. Recently, he directed part of James Franco‘s feature film adaptation of DON QUIXOTE. He is currently directing commercials and music videos for production companies Swanky Flicks & Replay Collective and just finished directing and co-writing a television pilot for Dwayne “The Rock” Johnson and Dany Garcia’s SEVEN BUCKS PRODUCTIONS.
-- REWARDS & EXPERIENCES --
Interactive, social and completely special - we have some exciting rewards and experiences to offer you guys for contributing to our film. We will gradually reveal gifts and teaser images for our awards. Below is a sneak peak of our prized, "SOUL BOARD".
-- PRESS & MEDIA --
Jen Betts - Publicist pivotal-pr.com
firstname.lastname@example.org - EMAIL
@theloveeffectfilm - INSTAGRAM
Risks and challenges
With THE LOVE EFFECT film, we took on many risks and challenges. Our dream to make an incredible, cinematic short film that raises awareness came to life. But in pursuit of great things, we chose to make the sacrifices to make sure it happened. But we can't stop now.
Every donation counts and will contribute to our film and movement to make a change. We've made such a wave already, yet we've only scratched the surface of what we could do for this cause.
Thank you for supporting us. :) <3
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- (38 days)