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At the heart of Detroit’s Eastern Market is a six-block public market that has been feeding Detroit since 1891. Every Saturday nearly 45,000 people are drawn to the hundreds of open-air stalls where fresh produce and locally crafted goods are sold. There is one thing, however, missing from Eastern Market's diverse list of purveyors: DROUGHT.
DROUGHT is a clan of 5 sisters who are eager to bring organic, raw, cold-pressed juice to Detroit's expanding urban oasis. Prepared primarily from seasonal, locally sourced and organically grown produce, our juice will be a great addition to the existing, vibrant community downtown. We want good health and nutrition for ourselves and our families, and we are driven to bring these good things to the communities we serve. With a projected launch date of April 2, 2011, our goal is to add a unique and healthful option for Detroiters to look forward to every weekend!
The image DROUGHT longs to translate is that of an oasis amidst the ordinary. Our presence in the market aims to reflect this, featuring a refined display of a premium product - showcasing fresh produce provided by local farmers, best-of-industry equipment and an energetic staff including at least two of the company founders at all times. Reclaimed copper bins, sinks and architectural salvage will accent our operation by way of functional display while preserving the gritty look of the sheds and existing aesthetic of the market.
Inclusion and accessibility are cornerstones of our project. Our strong interest in launching DROUGHT at Eastern Market hinges on the very necessity to make our product accessible to all members of the community. We are in touch with the Eastern Market Corporation and taking the necessary measures to qualify DROUGHT juice to be purchased by the 280,000 Detroit residents eligible for SNAP Bridge Card, Double Up Food Bucks and additional emerging fresh food accessibility programs in the city.
Help make our vision become a reality! Our household juicers and makeshift display need major upgrades to handle the tens of thousands of patrons we will encounter. We intend to use our Kickstarter funds for our Eastern Market vendor stall rental fees, a commercial citrus juicer, two Norwalk triturator hydraulic press juicers, a Vitamix blender, and quality packaging to ensure the freshness of our juice. Furthermore, we hope to surpass our fundraising goal to ensure a steady flow of organic produce for the first few weeks of operation.
We're down to answer any questions about this project or just to pump you up about life. One of us will always make time for you, so give us a shout out on Facebook or send us a message via the DROUGHT website.
Thank you for your donation! Spread the word!
(Music: Andrew Bird - A breaks B; DROUGHT does not claim any rights to this song.)
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