How It All Began
Lina and Vir met sitting next to each other on the first day of class when Vir offered to share her drink with Lina. It was yerba mate from her home country Argentina. Lina had tried yerba mate in the United States that was mixed with other ingredients and bottled or canned, but never had it loose leaf in a traditional gourd. They wondered why it wasn’t more common in the United States.
They started offering yerba mate to more people and realized that the traditional gourd wasn’t convenient, no one knew how much to drink, or where to get it. People enjoyed the earthy taste, the immediate energizing buzz, and that there were no additives to the loose leaf yerba mate. Lina and Vir quickly discovered there was a market for for a healthy alternative to lattes and energy drinks, so they began to explore ways to offer people a convenient way to drink yerba mate.
Vir went back to Argentina to meet several yerba mate farmers in Misiones. They decided to partner with small-scale producers with similar values to build close relationships, ensure product quality, and support local communities.
To meet this need for a convenient, healthy alternative to lattes and energy drinks, Lina and Vir created a new vehicle for drinking yerba mate. They paired individual to-go packets of yerba mate sourced from their partners in Misiones (in biodegradable packaging, of course!) with a reusable bottle made from bamboo and BPA-free stainless steel — the Matherma.
As a result, Matera was born!
The Matera Difference
It is important to share quality yerba mate with people. Yerba mate leaves require an aging process — which can take anywhere from one month to three years. The longer it is aged, the better the quality and softer the taste. Matera yerba mate is aged for more than one year.
To make it even more convenient, Matera offers a monthly subscription service where customers can choose from four options:
- Curious Drinker: 3 servings a week for a total of 12 per month
- Casual Drinker: 5 servings a week for a total of 20 per month
- Conventional Drinker: 7 servings a week for a total of 28 per month
- Classic Drinker: 1 kg/2.2 lbs bag per month
Additional options just for Kickstarter: Argentinian Option, Commendable Drinker, Champion Drinker, and Retail Packs.
The Benefits of Yerba Mate
Yerba mate is rich in antioxidants, minerals, and vitamins that boost energy and focus naturally. Two compounds — theobromine and theophylline — are responsible for the distinct stimulating effects found in yerba mate.
You get the same energy from yerba mate that you would from drinking coffee but without the jitters and subsequent crash. One serving of Matera yerba mate is all you need for sustainable energy throughout the day.
Other benefits attributed to drinking yerba mate are:
- Increased energy
- Reduced blood pressure
- Lower cholesterol
- Cardiovascular system support
- Anti-inflammatory and immune system support
Additionally, yerba mate contains nutrients that protect the liver, detoxifies the body, and can help with weight loss/combat obesity as an appetite suppressant.
How to Enjoy
The Matherma includes an infuser for the yerba mate. Just add cold or hot (not boiling) water. Similar to steeping tea, the warmer the water, the stronger the taste. You can take out the infuser or leave it in before you drink.
We Need Your Support
We need your help to spread loose leaf yerba mate in the US. Like any start-up, it takes a lot of money to grow. We need your support to help with infrastructure, outreach expenses, and labor costs. Help us prove there is a desire for loose leaf yerba mate in the United States.
Thank You & Keep In Touch
We want to hear from you. If you want different loose leaf blends in the future, would like a gourd when you’re not on-the-go, be interested in a brick and mortar store to hang out and share in the mate experience, or just want to provide any feedback, email us at firstname.lastname@example.org or visit our website.
Risks and challenges
Production can sometimes take longer than expected so shipping may be delayed. We'll do our best to deliver to you as soon as possible after the campaign is over. Expected delivery is end of October/beginning of November 2019.Learn about accountability on Kickstarter
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