Kickstarting a limited edition /make100 golden version of the "don't complain, suggest what's better" sticker which has been super popular in local communities. Additionally, three Belgian artists will create an illustration based on the quote - which will be produced as artprints and digital wallpapers. We're also offering the possibility to order a stack of 'original' stickers.
Don't complain - the story
It all started when I read a tweet by @moleitau, which stated "don't complain, suggest what's better". As time went by, I kept on revisiting this quote as it is so relevant in our current society. People are super good at complaining and nagging and do not automatically make the switch to suggesting, exploring or contributing to a possible solution.
The popularity of this first print run got me into launching it as a crowdfunding campaign. At its core, this campaign gets you a pack of 15 'original' stickers - I've seen a lot of them on laptops or smartphones. Both ideal devices to bring into company meetings and silently spread the message.
We could have run a crowdfunding campaign to just get some more prints done of the existing design. But the Kickstarter /Make100 seemed like a nice opportunity to go further!
This is huge! We're doing a super limited run of screenprinted stickers with black ink on shiny gold vinyl. There will only be 100 packs of 5 gold stickers made available ... ever. The design will be an iteration of the original sticker design, which will be made public as soon as possible!
As part of this campaign, I want to take the chance to give back to the local community as much as possible. Therefore I invited 3 local (Antwerp based) artists to create something special based on the original quote. The artworks will be printed in A5 size on high quality 300g focuscard paper. They will also be made available as mobile and desktop wallpapers in various sizes.
The examples below are to illustrate the diverse style of each artist. They do not reflect the final design. The custom artwork will only happen (and start) in case this project is fully funded.
Invited artist #1 : Geertrui Storms (stormscreative.be)
Geertrui is a lettering wizard. When this campaign gets funded - she'll make a supercustom version of the 'don't complain' quote.
Willem is great at capturing a whole story in one image. He'll create a custom illustration, in his own vibrant style.
Bert is an industrial designer who eats marker pens for breakfast. He's not a 'genuine' illustrator, but he's totally up for this challenge.
Note: All reward levels also include 'the digital' reward, containing a selection of wallpapers for tablet, phone and desktop use.
Thanks to this campaign awesome backer crowd, we managed to reach 3 stretch goals already! I'm exploring other ways to keep expanding this campaign, and hope to land something feasible soon.
Final stretch goal : €3200 �
After getting several requests for doing a large size print, I'll be tossing in a risograph printed A3 sized poster of the quote for every backer who's backing at €20 and above.
A riso print has a very special aesthetic to it, which makes it stand out. Larger prints would be ideal to pin in meeting rooms or on office walls.
Stretch goal #3 : €3000 ✅
Sticker sheet! I'm adding an A5 sticker sheet into the mix as an additional reward at all backer tiers! On this sheet there will be one sticker of each illustrator, and if there's space left I'll squeeze in a couple of 'localised versions' of the original quote!
Stretch goal #2 : €2600 ✅
We'll be adding one additional illustrator into the mix when reaching €2600! : Caroline of Studio Caro. She's totally into 3D type, and I think her style will add nicely to Willem, Geertrui and Bert's. Caroline also operates from Antwerp, so we're staying very local.
The art created by Caro will be added to the tiers which already contain artprints. That means that you'll get 4 instead of 3 different prints if you backed either the €20 or €25 tier ('the art' or 'gold limited edition & art'). Example work of Studio Caro Example work of Studio Caro
Stretch goal #1 : €2000 ✅
When the campaign reaches €2000 I'm committing to providing a nicely bundled package of design files in various formats. Documenting the fonts and listing a couple of printing resources. This should give anyone who backed at any tier level the opportunity to create her or his own version of the sticker, or re-use the digital version where ever you'd like.
I want to go full transparent here. This is what I've based my calculations on, it's hard to estimate print quantities - but I tried to go with a realistic estimate. Printing of the gold stickers (tbd) and the art prints (Impressa) is done in Belgium, the regular stickers are ordered through Stickermule.
Risks and challenges
The central risk will be timing. I have worked with all suppliers before, and they are super punctual and offer high quality results. The illustrators all live within the same city, I can reach out easily and can communicate in a swift way.
A secondary risk is the quality of the stickers or artwork. At this moment, I only have the design of the original sticker. The illustrators have committed to go through a series of iterations before their final artwork is done. In order to give everyone backing this a good idea of what is going on, I will share back every design iteration to the community.
- (35 days)