Funded! This project was successfully funded on March 2, 2013.

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Luxury, designer wrist watches for men and women at surprisingly sensible prices. Dress Code. Change into it.

Accessible version of The Dress Code Watch Collection Video. 

Limited Edition: After Hours watch on woman's wrist.
Limited Edition: After Hours watch on woman's wrist.

The Dress Code Difference  

Today’s bigger, bolder luxury fashion watches are in demand!
But often, the price is not practical and the design is too bold for work. TouchDome's Dress Code Collection is “contemporary luxury,” a classic watch that blends in with your professional wardrobe, yet captures the excitement of today’s wrist watch styles. And, finally! Top quality fashion timepieces at prices that make sense.

Four different Dress Code watches are available. We invite you to browse the collection! 

Media Coverage

"Watchuseek is a huge supporter of new watch projects. Here's our pick from Kickstarter. These are the projects we believe in and recommend for you to support: The first one we'd like to introduce to you is the Dress Code Watch Collection by TouchDome." - Watchuseek

"Gorgeous design, a great selection of beautiful color options, and starting at $89. Need we say more?"-The Flow Zone

"... there are so many combinations listed on the Kickstarter page that there should be something for everyone." - Wasabi Mountain

"TouchDome Reinvents the Luxury Watch" - CrowdCrux

The Passion behind the Product

The inspiration for TouchDome came from personal experience. The original idea was to create a sleek, fashionable audio watch with unique functionality for people with low vision. This product idea is alive and well and will be the follow-on product to the Dress Code Collection. To learn more, see the bio page or an article about the origins of TouchDome in Georgetown Alumni Magazine.

TwentyFour | Seven watch in Royal Blue.
TwentyFour | Seven watch in Royal Blue.

The Dress Code Limited Edition

As a special reward for our backers, we present "After Hours" - our exclusive Dress Code design with Swarovski elements. We've removed the 3, 6 and 9 numerals to make room for eleven tiny crystals providing just the right touch of glamour. After Hours is ideal for a special evening, yet sends the right signals throughout your work day. The case back color is rose gold for an extra bit of elegance. Design limit: 500. 

Mairin wears the Dress Code Limited Edition: After Hours.
Mairin wears the Dress Code Limited Edition: After Hours.
Pictured: Casual Friday watch with black leather strap on a man's wrist.
Pictured: Casual Friday watch with black leather strap on a man's wrist.
Pictured: Weekender watch in Ballet Pink on a woman's wrist.
Pictured: Weekender watch in Ballet Pink on a woman's wrist.

Rewards  
Individual Watches 

  $89 – One Dress Code™ Weekender watch, black or white. Limit 100.
  $89 – One Dress Code™ Weekender watch, Ballet Pink. Limit 50.
  $99 – One Dress Code™ Weekender watch, Mint Green, Cocoa or Silver.
No limit.
  $99 – One Dress Code™ TwentyFour | Seven watch, Espresso. Limit 50.
$139 – One Dress Code™ TwentyFour | Seven watch, any color. No limit.
$149 – One Dress Code™ Casual Friday watch, black or white with extra strap. No limit. 
$179 – One After Hours Limited Edition Dress Code™ watch. Limit 500.

Pictured: Weekender watch in Ballet Pink. NEW: Special reward tier for Valentine's Day! Limited offer.
Pictured: Weekender watch in Ballet Pink. NEW: Special reward tier for Valentine's Day! Limited offer.
Pictured: Weekender in black with white face. EARLY BACKER SPECIAL: Black or White (not shown).
Pictured: Weekender in black with white face. EARLY BACKER SPECIAL: Black or White (not shown).
Pictured: Weekender watch in three colors: Mint Green, Cocoa or Silver.
Pictured: Weekender watch in three colors: Mint Green, Cocoa or Silver.
Pictured: TwentyFour | Seven watch. EARLY BACKER SPECIAL in Espresso Brown. Limit 50.
Pictured: TwentyFour | Seven watch. EARLY BACKER SPECIAL in Espresso Brown. Limit 50.
Pictured: TwentyFour | Sevenwatch in four additional colors: Royal Blue, Cordovan Red, Forest Green or Grape.
Pictured: TwentyFour | Sevenwatch in four additional colors: Royal Blue, Cordovan Red, Forest Green or Grape.
EXTRA STRAP SPECIAL: Pictured: Casual Friday with leather in Black or White with extra silicone strap.
EXTRA STRAP SPECIAL: Pictured: Casual Friday with leather in Black or White with extra silicone strap.
Pictured: LIMITED EDITION: After Hours watch with white leather strap. Limit 500.
Pictured: LIMITED EDITION: After Hours watch with white leather strap. Limit 500.

More Reward Choices

$189 – One Weekender watch, any color AND one TwentyFour | Seven watch any color. No Limit. 
$239 – One Dress Code™ TwentyFour | Seven watch, any color AND one Casual Friday, black or white with extra strap. No limit. 
$269 – One Dress Code™ TwentyFour | Seven watch, any color AND one After Hours Limited Edition (while supplies last).
$499 – One Dress Code™ TwentyFour | Seven watch, one Casual Friday, one Weekender (all in any of the colors) PLUS one After Hours Limited Edition (while supplies last.)

Detailed Specifications

FACE SHAPE: Circular
FACE COLOR: White, black or slate gray
BEZEL: Porcelain enamel with decorative screws
BAND MATERIAL: Genuine leather or high grade silicone
CLASP: Adjustable buckle
MOVEMENT: Miyota quartz
CASE COLOR: Red gold, silver, yellow gold
CASE MATERIALS: Polished stainless steel or rhodium-plated silver
CRYSTAL: Double anti-reflective, scratch-resistant mineral crystal
DIMENSIONS: 39 mm; thickness 9.7 mm
CONSTRUCTION: Water resistance 30m/100ft (3 ATM)
WARRANTY: Manufacturer’s 1-year limited. 

FAQs

When will Dress Code watches be delivered? We anticipate summer delivery. Our best estimate is early July, 2013.
How long are the straps?
The watch is a unisex design and straps can fit wrist diameters in range of 135mm to 185mm. 
What if I need a longer strap?
Once we reach our goal, an email will be sent to our backers which will include a “Long Strap” option for leather straps. There will be no additional charge to those who order a longer strap. 
Why not offer the long strap option in silicone?
The silicone strap is slightly stretchy and more accommodating. We do not think many people will need a longer strap option.  
How much bigger is the longer strap? The “Long Strap” is 15 mm longer than the standard strap and is available in all seven leather colors: White, Black, Grape, Forest Green, Espresso Brown, Cordovan Red and Royal Blue.
How much will straps cost?
Once we begin selling online, straps will be $20, whether in silicone or leather. There is no charge for shipping in the U.S. for straps.
Can I replace the strap myself?
We recommend taking it to a jeweler. The pin is standard, but the strap is integrated – easy replacement for a professional, but tricky for a novice.

Pictured: TwentyFour | Seven watch in Grape.
Pictured: TwentyFour | Seven watch in Grape.
Support TouchDome by pledging $25 or more. We'll send you our black leather USB drive (pictured) as our way of saying thanks!
Support TouchDome by pledging $25 or more. We'll send you our black leather USB drive (pictured) as our way of saying thanks!

Support me and I'll support you. Every budding entrepreneur needs help to bring their dreams to life.The program KickingItForward is meant to to encourage those with success to help those just getting started. After this project is successfully funded and all rewards have been sent to my backers, I pledge to put 5% of any profits from this campaign toward other crowdfunding campaigns. Read more at KickingItForward.  

Risks and challenges Learn about accountability on Kickstarter

Potential Challenges

As with any consumer product, one risk to the project lies with possible complications in manufacturing. Yet we are confident that our careful selection of vendors will ensure a smooth process and on time delivery.

The watch manufacturer we have selected has produced samples of each of the three watch styles plus our Limited Edition and the variations within those styles - 14 watches in all. The products you see on our Kickstarter site are actual photographs taken by our team of our samples.

Our contract manufacturer creates some of the best known luxury watches on the market and works directly with our watch designer. Based on the high quality of our samples and the recommendation of our watch designer, we are confident in the manufacturer's capability and reliability.

According to our agreement with our contract manufacturer, our watches will be delivered within 150 days following our order.

Other challenges include the complexity of our offering. We are offering three different versions of our watch plus our limited edition. We also have multiple colors of straps within those styles and the color of the dial varies for each of the four products. This may cause some confusion in ordering. We will be available each day throughout the campaign to answer questions online.

As the campaign draws to a close, we may decide to withdraw a watch color or style if there is little or no interest. Backers may be disappointed if the watch they intended to order becomes unavailable due to a lack of demand. However, we believe it is highly likely we will fulfill every order as placed.

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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  • Pledge $1 or more
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    4 backers

    ONE DOLLAR OR MORE: We believe strongly in the power of small pledges. Your support at any dollar amount is a vote of confidence. You will have our eternal thanks and all of our updates along the way!

    Estimated delivery:
  • Pledge $25 or more
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    8 backers

    DRESS CODE USB DRIVE: Help support the campaign and receive a leather USB drive imprinted with the TD logo as our way of saying thank you! We'll keep you updated on all the developments in the Dress Code campaign. Free shipping in the U.S.

    Estimated delivery:
    Ships within the US only
  • Pledge $89 or more
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    15 backers Limited (35 left of 50)

    NEW VALENTINE SPECIAL! Ladies: In the spirit of hearts and flowers, we offer Dress Code's "Weekender" in Ballet Pink! True, we can't deliver until July, but celebrate the moment with a pink pledge! Men, she will love you for this. Free shipping to the U.S. (Add $10 for shipping to Canada, $35 to ship internationally.)

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  • Pledge $89 or more
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    28 backers Limited (72 left of 100)

    EARLY BACKER SPECIAL: Be one of the first to own a Dress Code™ Collection watch! The first 100 backers may select a black or white "Weekender" with rhodium-plated silver case and silicone strap. This watch will sell for $165 at retail. We’ll also keep you up-to-date on the latest developments. Color Selection: No need to choose your color now! After the project closes, we will email you asking for your preference. Free shipping in the U.S. (Add $10 for shipping to Canada, $25 to ship internationally.)

    Estimated delivery:
  • Pledge $99 or more
    You selected

    7 backers

    SIX COLOR CHOICES: Select one "Weekender" with rhodium-plated silver case, numbers, hands and markers and silicone strap in any of the six color choices: White, Black, Ballet Pink, Mint Green, Silver or Cocoa. This price is available to all backers throughout our Kickstarter campaign. We’ll also keep you up-to-date on the latest developments. Color Selection: No need to choose your color now! After the project closes, we will email you asking for your preference. Free shipping in the U.S. (Add $10 for shipping to Canada, $25 to ship internationally.)

    Estimated delivery:
  • Pledge $99 or more
    You selected

    40 backers Limited (10 left of 50)

    EARLY BACKER SPECIAL: Be one of the first to own a "TwentyFour | Seven" Dress Code™ Collection watch in Espresso Brown - our designer's choice! This watch will retail for $175. We’ll also keep you up-to-date on the latest developments. Free shipping in the U.S. (Add $10 for shipping to Canada, $25 to ship internationally.)

    Estimated delivery:
  • Pledge $139 or more
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    10 backers

    FIVE COLOR CHOICES: Select a "TwentyFour | Seven" watch in any of our five color choices: Espresso Brown, Forest Green, Cordovan Red, Royal Blue, and Grape. This price is available to our backers throughout the campaign. TwentyFour | Seven will retail for $179. We'll also keep you up to date on the latest developments. Color Selection: No need to choose your color now! After the project closes, we will email you asking for your preference. Free shipping in the U.S. (Add $10 to ship to Canada, $25 to ship internationally.)

    Estimated delivery:
  • Pledge $149 or more
    You selected

    6 backers

    EXTRA STRAP SPECIAL: Order one "Casual Friday" watch in white or black with rose gold tone case and silicone strap and receive an extra set of matching leather straps. We expect Casual Friday to be a best seller. This watch will retail for $190. We'll keep you up-to-date on the latest developments.Color Selection: No need to choose your color now! After the project closes, we will email you asking for your preference. Free shipping in the U.S. (Add $10 for shipping to Canada, $25 to ship internationally.)

    Estimated delivery:
  • Pledge $179 or more
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    13 backers Limited (487 left of 500)

    LIMITED EDITION: Join the Dress Code™ campaign as a Limited Edition backer! Order one "After Hours" watch with Swarovski crystals. Only 500 of this design will be made. We’ll also keep you up-to-date on the latest developments. Free shipping in the U.S. (Add $10 for shipping to Canada, $25 to ship internationally.)

    Estimated delivery:
  • Pledge $189 or more
    You selected

    6 backers

    WEEKENDER & TWENTYFOUR | SEVEN: Select one "Weekender" with rhodium-plated silver case, numbers, hands and markers and silicone strap in any of the six color choices: White, Black, Ballet Pink, Mint Green, Silver or Cocoa AND select one "TwentyFour | Seven" watch with yellow gold tone case and slate gray dial in any of the five colors choices: Forest Green, Grape, Cordovan Red, Royal Blue and Espresso Brown. We'll also keep you updated on the latest developments. Color Selection: No need to choose your color now! After the project closes, we will email you asking for your preference. Free shipping to the U.S. (Add $15 for shipping to Canada, $35 to ship internationally.)

    Estimated delivery:
  • Pledge $239 or more
    You selected

    4 backers

    AT WORK AND PLAY: Select one "TwentyFour | Seven" watch with yellow gold tone case and slate gray dial in any of the five colors AND one "Casual Friday" watch with rose gold tone case and silicone strap and matching extra leather strap in white or black. We'll also keep you updated on the latest developments. Color Selection: No need to choose your color now! After the project closes, we will email you asking for your preference. Free shipping to the U.S. (Add $15 for shipping to Canada, $35 to ship internationally.)

    Estimated delivery:
  • Pledge $269 or more
    You selected

    2 backers

    AFTER HOURS & TWENTYFOUR | SEVEN: Select one "After Hours" Limited Edition watch (while supplies last) and one "TwentyFour | Seven" watch in any color. We'll keep you updated on the latest developments. Color Selection: No need to choose your color now! After the project closes, we will email you asking for your preference. Free shipping to the U.S (Add $15 for shipping to Canada, $35 to ship internationally.)

    Estimated delivery:
  • Pledge $499 or more
    You selected

    12 backers

    DRESS CODE WARDROBE: Select one of each of our Dress Code Collection watches: "Casual Friday", "TwentyFour | Seven", "Weekender" and the Limited Edition "After Hours" (while supplies last). We'll keep you updated on the latest developments.Color Selection: No need to choose your color now! After the project closes, we will email you asking for your preference. Free shipping to the U.S. (Add $15 for shipping to Canada, $35 to ship internationally.)

    Estimated delivery:
Funding period

- (35 days)