Project image
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$4,588
pledged of $300,000pledged of $300,000 goal
34
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, December 20 2013 11:00 PM UTC +00:00
Last updated January 25, 2014

The Via Heartbeat Bracelet

The Via Heartbeat merges beautiful design and great engineering to create a wearable tech display for your heart rate chest strap.

The Via Heartbeat Bracelet

The Via Heartbeat merges beautiful design and great engineering to create a wearable tech display for your heart rate chest strap.

$4,588
pledged of $300,000pledged of $300,000 goal
34
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, December 20 2013 11:00 PM UTC +00:00
Last updated January 25, 2014

About

Introducing

A beautiful bracelet that receives your heart signal from a standard heart rate chest strap and changes colors when you are in your individual target heart rate zones, allowing you to adjust your workout pace in real-time.

We believe in encouraging people to workout at their target heart rate using real-time, visual feedback.  Simplify your workout while achieving your personal goals.

 Our Mission

You know the feeling. You’re working out and feeling in the zone.   Afterward, you feel great.   

• What if you were able to know when you’re hitting your target heart rate in real-time without programming an electronic gadget?  

• What if you can exercise and see when you are working out in your target zone for performance - free of distraction?

How it works

Conventional electronic heart rate receivers tend to be complex, cumbersome, and…ugly.  Wearing a typical heart rate monitor watch or lifestyle bracelet can almost feel like a punishment.

            Your heart rate data turned into beautiful light in real time.

Via Heartbeat is a masterfully designed, beautiful piece of jewelry that has been programmed with your target workout heart rate, and glows when you achieve it. You will enjoy wearing it because it is comfortable and subtle, using the principles of calm technology to give you information without distraction.

Put on a Bluetooth wireless heart rate monitor from your favorite sports manufacturer when you decide to workout. 

The Via Heartbeat is designed to stay comfortably in place throughout your workout.  It automatically syncs to your individual heart rate zones entered through our website.

Glow brightly as you achieve your target heart rate zones.  For each target zone, the Via Heartbeat will change colors using Micro RGB LED technology.

Designed to require minimum interaction.  It simply displays your heart’s activity so you can adjust your workout level without distraction.   No flashes, no beeps, no sounds or uploading data -- it just works as hard as you do.

VIA Heartbeat was designed to fit like no other wearable device on the market.  Three distinct sizes that will fit comfortably for the toughest training, gym, cardio, cross-fit, yoga class and everyday wear.

Each size was carefully tested with multiple 3D printed prototypes to determine sizing that will comfortably fit a large majority of women. 

Beautiful Design

Since day one we set out to create a piece of jewelry that you can wear anytime, anywhere and look great - even when you're not working out.  A product that can be as beautiful as expensive jewelry and still endure the hardest workouts.

Development

We set out to design the best possible form to communicate your heart rate beautifully.  Our desire to merge simplicity and style resulted in a unique product that is stunningly beautiful yet simple in function.  You must wear it to appreciate it.

Hardware

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This is a video clip showing how the electronics has evolved and where we are in the development as of October 2013.  

The photo below illustrates our current electronics hardware prototype, showing the two pieces of the bracelet with basic electronics, including the Lithium Polymer battery and the high luminosity LED array.  We are working with transceiver chip manufacturers to create a more advanced wireless receiver prototype.

Design

Playing with bracelet fit and concepts...and having a little fun.

Extensive use of 3d printing was used to develop our unique form and fit.

A special thanks to the many amazing women who participated in our “fit parties.”  that achieved great data and helped us to finalize fit sizes.

Advanced 3D modeling was used for final form development and achieving details for the current prototypes.

The Team Behind it

    Brenda - Inventor/CEO      Jordan - Lead Designer        Via - the dog

Brilliant Biometrics is dedicated to developing wearable technology that enhances the well-being of individuals and communities. We are a diverse and creative team of engineers, industrial designers, artists, psychologists, and exercise enthusiasts.

We believe that real-time knowledge of your target heart rate can have a great motivating effect on your workout routine. Just a little bit more effort and you are in the zone, feeling great, and thinking more clearly.

Production Schedule

Tiers

                   We need your help!

Our concept has evolved dramatically over the past six months, and our design is ready to go. We have functional prototypes and you can see them at work in our Kickstarter video and our web site at http://brilliantbio.com.

With your help, we can:

  • Complete the electronics design
  • Take the prototype to production models 
  • Obtain regulatory approvals      
  • Develop and produce the USB battery charger
  • Implement the user web application to specify heart rate zones
  • Ramp up manufacturing
  • Package and ship the Via Heartbeat
  • Develop our technology roadmap for the next products

Risks and challenges

We are engineers, designers and entrepreneurs and have a track record of successfully serving worldwide clientele. Our team has produced and tested prototypes of the Via Heartbeat Bracelet and we have made significant headway in defining the technical requirements for volume production. We are working with our manufacturing partners to mitigate the risks in volume production of these devices and are well positioned to execute our delivery plan. We have provided the Kickstarter community with a conservative estimate of when delivery of the bracelet can be expected.

Nevertheless, unforeseen challenges may present themselves as we seek certification approvals and finalize manufacturing capacity. We are committed to keeping you informed of our progress in the months following the campaign. In the event that unexpected issues arise in the delivery schedule, we will do our utmost to minimize the impact on our early supporters and dedicate ourselves to providing you with a great experience.

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Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    Stay informed. Exclusive updates and new product information.

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    Pledge US$ 35 or more About US$ 35

    T-shirt embossed with Via Charm graphic, plus exclusive updates and new product information.

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    9 backers
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    Pledge US$ 160 or more About US$ 160

    Via Charm created using high quality 3D printing technology, plus exclusive updates and new product information

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  4. Select this reward

    Pledge US$ 260 or more About US$ 260

    Via Heartbeat Bracelet (white with silver tone inner band), plus exclusive updates and new product information. Use the Via Heartbeat Bracelet with your own compatible Bluetooth chest strap exercise heart rate monitor.

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  5. Select this reward

    Pledge US$ 340 or more About US$ 340

    Via Heartbeat Bracelet (white with silver tone inner band), heart rate monitor chest strap, plus exclusive updates and new product information.

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    5 backers
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    Pledge US$ 490 or more About US$ 490

    Via Heartbeat Bracelet (white with silver tone inner band), heart rate monitor chest strap, 3D printed Via Charm, plus exclusive updates and new product information.

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    Limited 0 backers
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    Pledge US$ 1,200 or more About US$ 1,200

    VIP Package, including personalized laser cut message on Via Heartbeat Bracelet (white with silver tone inner band), heart rate monitor chest strap, 3D printed Via Charm, T-shirt embossed with Via Charm graphic, plus exclusive updates and new product information.

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    Pledge US$ 2,500 or more About US$ 2,500

    Sponsor Package, including everything in the VIP Package, plus dinner with the Via Heartbeat development team in Phoenix, AZ or San Diego, CA (not including travel expenses).

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    Pledge US$ 5,000 or more About US$ 5,000

    Technologist Package, including a custom, clear 3D printed Via Heartbeat Bracelet with viewable electronics, heart rate monitor chest strap, 3D printed Via Charm, T-shirt embossed with Via Charm graphic, plus exclusive updates and new product information.

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    Pledge US$ 10,000 About US$ 10,000

    Jeweler's Package, including Via Heartbeat Bracelet custom designed with precious metal and advanced optical materials.

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Funding period

- (45 days)