These patented pocket sports bras and tops allow any active woman on the go to comfortably carry her phone, iPod, keys,ID, and money! Read more
This project was successfully funded on June 9, 2013.
About this project
Get To Know Gracie
Lauren "Gracie" Updyke, founder of Gracie's Gear is creator of the innovative PowerPouch™ pocket sports bra and tank. Gracie has been running since age 11. She ran high school track, earned a scholarship to the University of Louisiana at Monroe and competed in NCAA Division 1 championships. Gracie holds a Masters in Exercise Science and as an ACSM certified trainer, has trained over 10,000 athletes.
Gracie was training for her first marathon when the inspiration for the PowerPouch™ pocket sports bra was born. Not wanting to impede her stride by putting a packet of energy gel into the pocket of her running shorts, Gracie placed the packet into the straps of her sports bra. By the end of her long run, it was painfully obvious a more comfortable and convenient solution was needed.
In search of a solution, Gracie set to work on her first design and in collaboration with her mother's knack for sewing, the first PowerPouch™ pocket sports bra was produced. Countless hours and product samples later, Gracie's Gear was successfully launched.
In 2006 Gracie began traveling the country showcasing the sports bra with a PowerPouch™. Gracie's Gear was seen coast to coast in as many marathons as one person could reach. The feedback was phenomenal;
"When it was time to train for the 2010 Eugene Marathon, I decided to give a gracie's gear bra a try. I was not disappointed. The bra easily carried all my gu's (energy gel) without feeling uncomfortable or overly bulky. The zipper was also very easy to open so I could access my gu's without a struggle. I decided to wear the bra for my marathon...and a lot was on the line. I wanted to qualify for my fourth Olympic Marathon Trials, so everything had to go right. The bra worked perfectly. Even though my hands don't work very well once they get cold, I could still very easily open the zipper and access my gu's every time. In the end, I accomplished my goal: I qualified for the trials and I won the marathon! It was a great day, which was made a lot easier by wearing the right gear, including my gracie's gear sports bra! I will definitely be wearing another one when I run in the trials in 2012!" -Midori Sperandeo
Recent Kickstarter Press!
TheCoolGirl.com, Gizmodo.Fr, FitnessForMommies, Crowdfundingeye, ReganRuns, Welcome To The Nuthouse, FitBottomedGirls, SweetMiles, I'm Gonna Beat You, Bendiful Blog, HerCampus, OlivetoRun, MetamorFit,
Past Press: CarolinaStyle, Fox 10 Phoenix, FitBottomedGirls, GearJunkie, Gizmodo, TechCrunch, About.com, That'sFit, JillWillRun, JessRuns, NutritionistReviews, IHeartWellness, MommyGoggles, RonisWeight, Duke Today, The Edge Boston, Kaboodle, TheUnofficialAppleBlog, RunWashington,TOP 10 Must Have's For the Boston Marathon,
We're Not Just For Runners!
1. PowerPouch™ The PowerPouch is a three compartment zipper pouch on the breast of every Gracie's Gear sports bra or tank. The pouch is large enough to hold an Iphone 5 and many other cell phones. (We haven't found one that doesn't fit). Side compartments are excellent for keys, GU Energy, mace, money, asthma inhalers, INSULIN PUMPS, bandaids... you name it. A small hidden hole for headphones/etc is also conveniently sewn at the top of each pocket.
2. Cord Loop Each sports bra or tank has a loop on the shoulder designed for headphone cables. Gracie's Gear is IDEAL for listening to music. Unlike armbands that sling headphone cables with your arm motion, Gracie's Gear controls them with the cord loop and pocket, close to your core.
3. Racerback Design This is the most supportive design for a woman's sports bra. We've spoken to thousands of women, coast to coast at marathons, races, and through personal training. Racerback designed bra's are hands down the most supportive design a woman can own.
4. Wider straps Compare our straps to in-store tanks. Our straps are wider and cut under the arm just enough to support a woman during her run. We don't cut corners around the design and fit of any Gracie's Gear product.
5. Manufacturing Quality Gracie's Gear is no longer made in China. Beginning in 2013 we have committed ourselves to American manufacturing with the completion of this successful Kickstarter campaign. Additionally, all our tops wick moisture and are manufactured using environmentally friendly sustainable practices.
6. Our Guarantee:
Risks and challenges
This ain't our first Rodeo. (Apparently everybody says this!)
Actually, it's our first Kickstarter Rodeo but it's NOT our first time producing Gracie's Gear. We've sold thousands of tops to women all over the world. If you saw our video, you'll know that personal tragedy tore Gracie's Gear apart. We have an insanely popular product and we just need your help to get going.
Manufacturing in North America is a HUGE step for us. The last time we attempted manufacturing in the U.S. we were met with 4 month delays. Gracie didn't give up and we satisfied our orders. We are not going to let that happen again. Manufacturing in the U.S. with our new manufacturer will be our greatest risk and hopefully our greatest new asset. Our new manufactures are highly recommended from top name brands and fellow Kickstarter companies.
Lastly, apparently hitting our stretch goal with a 'female only' product on Kickstarter is risky. Check it out, demographics of Kickstarter are 75% male and in the list of Top Funded Fashion Kickstarters women's only products barely break the top 20!
Together, we need everyones help. Not only in meeting our goal, but attaining our stretch goals.
A few of you have pointed this out and we made a slight error in wording. This is the level to get two tanks! The tanks have support but these are full length and will come down over your torso.
EARLY BIRD LONG TANK DUO This is the lowest price we've ever offered on Gracie's Gear Long Tanks. This is limited to the early birds who back our campaign! Two (bras)<--- ERROR (TANKS) for $76! Get it while you can!
Yes! The Tank does have a built in bra support. They are SUPER amazing and comfortable. Check out our testimonials if you have any concerns or just shoot us an email! firstname.lastname@example.org
Kickstarter has a great platform. Basically, you only pay if our project gets enough backers to hit the goal of $50,000.00. If we hit the goal, at the end of the project you'll be charged at the level you pledge your support. If we fall short of the goal (which we won't ! ), nobody is out any money but we don't get to manufacture Gracie's Gear. .. bummer. So let's not let that happen!
Gracie's Gear has been worn by dozens of athlete's all over the world in hundreds of races without moisture being an issue. At this time our products are not waterproof, but they are water resistant! We have NEVER had a complaint about sweat posing an issue to any electronic device or any carry-along in the pocket.
For Fun we asked our Facebook fans "What their best use of Gracie's Gear was." If you are looking for uses, look no further.
We just got a hamster* in our family. Maybe she'd like to come along for the ride. They say hamsters need exercise.
Officially, Gracie's Gear does not condone such antics!
Pledge $10 or more
Just a pledge of support. Thank you for your gift!Estimated delivery:
Pledge $34 or more
The 5K level of support! We appreciate YOU! • As our gift to you we will be sending you one Gracie’s Gear Sports Bra in pink • Text recognition on our website!Estimated delivery:Ships anywhere in the world
Pledge $42 or more
Thanks for the high five! We greatly appreciate you stepping up to offer a hand. As our gift to you we will be sending you one Gracie’s Gear Long Tank with PowerPouch™ in Black with Pink Piping. • Text recognition on our website!Estimated delivery:Ships anywhere in the world
Pledge $60 or more
98 backers Limited (2 left of 100)
EARLY BIRD SPORTS BRA DUO
This is the lowest price we've ever offered on Gracie's Gear Sports Bra's. This is limited to the early birds who back our campaign! Two bras for $60! Get it while you can!Estimated delivery:Ships anywhere in the world
Pledge $64 or more
The 10K level of support! As our gift to you we will be sending you TWO Gracie's Gear Sports Bra’s • A fun Text Mention on our Website!Estimated delivery:Ships anywhere in the world
Pledge $76 or more
68 backers Limited (32 left of 100)
EARLY BIRD LONG TANK DUO This is the lowest price we've ever offered on Gracie's Gear Long Tanks. This is limited to the early birds who back our campaign! Two bras for $76! Get it while you can!Estimated delivery:Ships anywhere in the world
Pledge $101 or more
The 15k level of support! Every pledge at this level will receive two of the Gracie's Gear Sports Bra's ($31) and one Long Tank ($39).
• Text Mention on our Website!Estimated delivery:Ships anywhere in the world
Pledge $110 or more
33 backers Limited (167 left of 200)
The Special "K" Limited Edition Kickstarter Pack.
Every pledge at this level will receive TWO Gracie's Gear sports bra's and ONE Gracie's Gear long tank. •
One of the Gracie's Gear sports bra's will include a special 1 in 200 Limited Edition green "K" Kickstarter logo centered on the back. This product will never be produced again! • Text mention on our website.Estimated delivery:Ships anywhere in the world
Pledge $131 or more
The Half Marathon Level! A 4 Pack Kickstarter deal. At this level you get 4 items, mix and match as you please. The combinations are endless! Save huge on 4 long tanks or save a little bit with a combo of 3 sports bra's and one long tank. Your choice! Once the campaign closes, you'll have a chance to let us know which tops you want! • Text Mention on our Website!Estimated delivery:Ships anywhere in the world
Pledge $262 or more
"26.2, The Marathon"
Join Gracie at her next race!
At this level you get 8 items, mix and match as you please. The Combinations are ENDLESS. •
Be part of the 2014 Design Team! (Vote on the next color!) •
Text or appropriate logo with website link on our Kickstarter “Thank You” page!Estimated delivery:Ships anywhere in the world
Pledge $500 or more
Bronze Medal Level!
Yes, we are going to send you a bronze medal! •
You’ll be mentioned as a bronze level backer on our Kickstarter webpage. Appropriate business logo and/or website link are ok with us! •
At this level you get 10 items, mix and match as you please. The Combinations are ENDLESS. •
Open invitation to join Gracie in her next race! •
Be part of the 2014 Design Team (Vote on the next color)Estimated delivery:Ships anywhere in the world
Pledge $1,000 or more
Silver Medal Level!
Yes, we are going to send you a medal here too! •
At this level you get 12 items, mix and match as you please. The Combinations are ENDLESS. •
Virtual Training with Gracie – Choose the race, event, or goal! Receive 6 months unlimited training with CEO and Founder. •
You’ll be mentioned as a silver level backer on our Kickstarter webpage. Appropriate business logo and/or website link are ok with us! •
Open invitation to join Gracie in her next race! •
Be part of the 2014 Design Team (Vote on the next color!) •
An inside scoop on upcoming items!Estimated delivery:Ships anywhere in the world
Pledge $5,000 or more
1 backer Limited (1 left of 2)
Gold Medal Level!
Yep, you get a gold medal. (Yes, you technically are buying a gold medal but we are ‘rewarding’ it to you for your generosity, your support, and because you rock!!) •
YOU automatically open up a brand new Gracie’s Gear item, The Yoga Cami top in Gracie Pink! •
At this level you get 12 items, mix and match it up as you please. The Combinations are ENDLESS! •
You’ll be mentioned as a gold level backer on our Kickstarter webpage. Appropriate business logo and/or website link are ok with us! •
You’ll get exclusive first looks at new products, colors, and gear. •
Be part of the 2014 Design Team (Vote on the next color!) •
Virtual Training with Gracie – Choose the race, event, or goal! Receive 12 Months of unlimited training with CEO and Founder. •
Meet Gracie in person. Fly in for dinner in downtown Raleigh, Stay at the Umstead Hotel 5star Hotel and visit all on us to say THANK YOU for believing in Gracie's Gear! (You must wear your medal! Excludes International) •
Open invitation to join Gracie in her next race!Estimated delivery:Ships anywhere in the world
- (30 days)