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Premium denim with unique, hand-painted designs on our own brand of Dragonfly by JClaire jeans. Read more

Chicago, IL Fashion
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$3,840
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Premium denim with unique, hand-painted designs on our own brand of Dragonfly by JClaire jeans.

Chicago, IL Fashion
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About this project

Kick Start Production & Marketing

We're raising $20,000 to produce our Dragonfly by JClaire jeans.  Funds raised will be used for manufacturing costs and to cover other expenses associated with creating our unique jeans. If we are fortunate enough to raise $40,000 we will be able to expand our product line with new cuts and you can help us decide what to produce next.

As the cornerstone of our Kickstarter campaign we are offering you our high-quality, premium wearable art jeans at wholesale prices.  We are offering a variety of other great items as well, so please support us at the level of contribution at which you are most comfortable. 

Important Note:  Please note that if you prefer to wait to receive your offer until we have additional cuts (boyfriend jeans, boot cut, mid rise etc.) or until our upcoming Dfly men's jeans are available, we are happy to honor your request.

Wearable Art!

The signature look of a JClaire design comes from the ability of the consumer to be able to customize their jeans with unique designs and color palettes. The result is what we call “Wearable Art.”

JClaire creates wearable art through the use of creative design patterns to which she adds soft fabric paint, dry brushed by hand, one color at a time, building and blending coordinating colors to give the design a fade-in, fade-out effect.

There are many designs and color palettes from which to choose.  Our clean and simple base jeans are the canvas on which JClaire executes her artistic vision.

Some pursue happiness, others create it. Create your own happiness with a signature wearable art design on a pair of high quality Dragonfly by JClaire jeans!

Lacey wearing our popular Tribal Z jeans.
Lacey wearing our popular Tribal Z jeans.

As Seen on TV!

Our Story

Our story is really the story of JClaire.  JClaire is Joan Claire Smith, a Chicago-based artist and designer.  She also is a single mother who worked as a certified decorative painter in order to support her five children.  Decorative painting involves adding sophisticated finishes and paint techniques to walls.

As she painted client’s homes her work clothes would be inadvertently splashed with paint.  People seemed to love the organic nature of the splattered design because she would be frequently approached by people on the street inquiring about her unique jeans.  Some even offered to buy them from her. Those encounters are what led her to develop the wearable art concept which evolved to focus on more refined designs.

Joan quickly determined that to make this concept really work, she needed to design her own brand of jeans to serve as the canvas on which she paints.  So she spent a year and half researching suppliers, testing paints and meeting with denim manufacturers in order to satisfy her high quality standards.

Since starting this journey, there have been highs and lows, but today, Joan is excited to introduce her brand and her designs to the world beginning with this Kickstarter campaign.

The Artist - Joan Claire holding a pair of Tribal Z's.
The Artist - Joan Claire holding a pair of Tribal Z's.

High Quality Construction & Made in the USA.

Dragonfly by JClaire jeans are constructed from the highest quality fabric available from Cone Denim, the largest denim supplier in the country.  They are manufactured in LA by United Jeans International and hand painted in Chicago.

Our women’s Indigo jeans are regular rise and made from 92% cotton, 7% polyester and 1% spandex so they fit great and retain their shape over time.

Our women’s White jeans are regular rise and made from 99% cotton and 1% spandex for great fit and comfort.

Barcelona Tile on Dragonfly by JClaire White Jeans.
Barcelona Tile on Dragonfly by JClaire White Jeans.
Washed Trellis and Botanical Flare
Washed Trellis and Botanical Flare

What We Offer For Your Pledge

Our offers can be used either on our current cut of jeans or future cuts if you prefer.  We will even honor your offer for our upcoming Dfly men's jeans if you'd like. However, future cuts and the Dfly men's jeans will take longer to deliver.

Take a look at this brief slideshow to see photos of our offers:

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Our upcoming Dfly men's jeans
Our upcoming Dfly men's jeans

100% Customer Satisfaction Guarantee

Exclusive to our Kickstarter customers we are offering a 100% satisfaction guarantee on any product purchased as part of this campaign!

We want only satisfied customers and our normally generous refund policy requires that customers return unworn, unwashed items within 60 days for a full refund.  However, for any product offered as part of this Kickstarter campaign we are implementing a 100% Customer Satisfaction Guarantee.  If you are unhappy for any reason, simply contact us and we will send you a return label and you can send back your product for a full refund.

Help Spread The Word About Us

No matter the level of financial support that you can personally provide, we would love it if you support us by helping to spread the word to your friends, family, colleagues and those in your personal and professional networks.  Posts on Facebook, LinkedIn, Instagram, Twitter and other social media alerting your followers to our efforts are greatly appreciated.

We can be found on-line at www.dragonflybyjclaire.com, on Facebook, Instagram, Pinterest and Twitter.If you or anyone you know has questions about our products and what we’re doing, please email me at jclaire@dragonflybyjclaire.com.

Risks and challenges

The biggest risk that we face is that we fall short of our funding goal. This will negatively impact our ability to start manufacturing.

However, we work with the largest denim supplier in the country (Cone Denim) and a top notch denim manufacturer both of whom are extremely responsive to our needs and timelines. To mitigate the risks:

1. We will initiate production as soon as the funding level is hit, regardless of timing.
2. While our 100% Customer Satisfaction Guarantee is a potential risk, it provides our Kickstarter customers with a bit of a safety net. Give us a try risk free!

Learn about accountability on Kickstarter

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Rewards

  • You selected
    Pledge $1 or more

    2 backers

    Love & thanks from JClaire. We will add you to our email list so you can stay up to speed on all of our new developments.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $5 or more

    0 backers

    LOVE & THANKS – Thank you from JClaire on the Dragonfly by JClaire website. We will add you to our mailing list so you can stay up on all our new developments.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $10 or more

    4 backers

    For a $10 pledge we will send you one of our Dragonfly by JClaire canvas, drawstring bags! These attractive bags are great for a million uses from carrying groceries to taking your sunscreen and towel to the beach. Pledge now and have your bag ready for the warm weather!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $25 or more

    3 backers

    For $25 we will send you one of our inspirational t-shirts. You can choose from our collection which includes: Original Soul/Valid; Harmony; Be Kind; Breathe, or Urban Buzz. Our normal retail price is $42 so this is a great deal!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    7 backers

    $50 pledges receive not one but your choice of two of our inspirational t-shirts as well as our enduring gratitude.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $98 or more

    7 backers

    Do you prefer Indigo or White? Pick your color and pledge $98 and we will send you our unpainted, “naked” jeans for our wholesale price! A $100 savings from the normal retail.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $125 or more

    1 backer Limited (99 left of 100)

    At the $125 level we will send you one of each of our five t-shirts. That’s our wholesale price of $25 per shirt and you’ll get all five: Harmony, Original Soul, Be Kind, Breathe and Urban Buzz!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $148 or more

    4 backers

    Pay the low wholesale price of only
    $148 for our signature "touch" women's jeans. Available in your choice of Indigo or White jeans and your choice of color for the hand painted design. These premium jeans regularly retail for $248.
    Choose from our Distressed Tribal, Original Soul, Peacock My Heart or distressed Pocket.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $150 or more

    4 backers Limited (246 left of 250)

    With a $150 pledge you will become a member of our exclusive VIP Club and will receive the wholesale price for all Dragonfly by JClaire and Dfly products for life. That’s right, for life! So in the future, as we launch new lines, you get wholesale pricing on any products that we offer. This is our best deal.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $198 or more

    2 backers

    Express yourself by picking one of JClaire’s whimsical designs including Barelona Tile, Washed Trellis, Daisy Chain, Pinwheel Floral, Botanical Flare or Lotus Entertain U. Available in your choice of Indigo or White these premium jeans normally retail for $298.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $219 or more

    0 backers

    Combine two hot trends with our Tuxedo Camo design. Or stand out from the crowd with our hand painted Tribal Z – available in a variety of colors. Both designs can be added to your choice of our Indigo or White premium denim. These designs normally retail for $319!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $500 or more

    0 backers Limited (50 left of 50)

    A $500 pledge means that you will receive three (3) pairs of any Dragonfly by JClaire wearable art jeans that you’d like. Let us know if you want Indigo or White, the designs that you want and JClaire will personally hand paint your jeans!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $1,000 or more

    0 backers Limited (50 left of 50)

    Collaborate with JClaire to create your own wearable art jeans. Joan will directly work with you on your own design and colors and will personally hand paint and sign your jeans and then she will destroy the pattern for a truly one of a kind design. This offer can be used for any current or future cut.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (30 days)