We're raising $20,000 to produce our Dragonfly by JClaire jeans. Funds raised will be used for manufacturing costs and to cover other expenses associated with creating our unique jeans. If we are fortunate enough to raise $40,000 we will be able to expand our product line with new cuts and you can help us decide what to produce next.
As the cornerstone of our Kickstarter campaign we are offering you our high-quality, premium wearable art jeans at wholesale prices. We are offering a variety of other great items as well, so please support us at the level of contribution at which you are most comfortable.
Important Note: Please note that if you prefer to wait to receive your offer until we have additional cuts (boyfriend jeans, boot cut, mid rise etc.) or until our upcoming Dfly men's jeans are available, we are happy to honor your request.
The signature look of a JClaire design comes from the ability of the consumer to be able to customize their jeans with unique designs and color palettes. The result is what we call “Wearable Art.”
JClaire creates wearable art through the use of creative design patterns to which she adds soft fabric paint, dry brushed by hand, one color at a time, building and blending coordinating colors to give the design a fade-in, fade-out effect.
There are many designs and color palettes from which to choose. Our clean and simple base jeans are the canvas on which JClaire executes her artistic vision.
Some pursue happiness, others create it. Create your own happiness with a signature wearable art design on a pair of high quality Dragonfly by JClaire jeans!
Our story is really the story of JClaire. JClaire is Joan Claire Smith, a Chicago-based
artist and designer. She also is a
single mother who worked as a certified decorative painter in order to support her
five children. Decorative painting involves adding
sophisticated finishes and paint techniques to walls.
As she painted client’s homes her work clothes would be inadvertently
splashed with paint. People seemed to
love the organic nature of the splattered design because she would be
frequently approached by people on the street inquiring about her unique
jeans. Some even offered to buy
them from her. Those encounters are what
led her to develop the wearable art concept which evolved to focus on more
Joan quickly determined that to make this concept really
work, she needed to design her own brand of jeans to serve as the canvas on
which she paints. So she spent a year
and half researching suppliers, testing paints and meeting with denim manufacturers
in order to satisfy her high quality standards.
Since starting this journey, there have been highs and lows,
but today, Joan is excited to introduce her brand and her designs to the world
beginning with this Kickstarter campaign.
Dragonfly by JClaire jeans are constructed from the highest
quality fabric available from Cone Denim, the largest denim supplier in the
country. They are manufactured in LA by United Jeans International and hand painted in Chicago.
Our women’s Indigo jeans are regular
rise and made from 92% cotton, 7% polyester and 1% spandex so they fit great
and retain their shape over time.
Our women’s White jeans are regular
rise and made from 99% cotton and 1% spandex for great fit and comfort.
What We Offer For Your Pledge
Our offers can be used either on our current cut of jeans or future cuts if you prefer. We will even honor your offer for our upcoming Dfly men's jeans if you'd like. However, future cuts and the Dfly men's jeans will take longer to deliver.
Take a look at this brief slideshow to see photos of our offers:
100% Customer Satisfaction Guarantee
Exclusive to our Kickstarter customers we are offering a 100% satisfaction guarantee on any product purchased as part of this campaign!
We want only satisfied customers and our normally generous refund policy requires that customers return unworn, unwashed items within 60 days for a full refund. However, for any product offered as part of this Kickstarter campaign we are implementing a 100% Customer Satisfaction Guarantee. If you are unhappy for any reason, simply contact us and we will send you a return label and you can send back your product for a full refund.
Help Spread The Word About Us
No matter the level of financial support that you can
personally provide, we would love it if you support us by helping to spread the word to your friends, family,
colleagues and those in your personal and professional networks. Posts on Facebook, LinkedIn, Instagram,
Twitter and other social media alerting your followers to our efforts are
The biggest risk that we face is that we fall short of our funding goal. This will negatively impact our ability to start manufacturing.
However, we work with the largest denim supplier in the country (Cone Denim) and a top notch denim manufacturer both of whom are extremely responsive to our needs and timelines. To mitigate the risks:
1. We will initiate production as soon as the funding level is hit, regardless of timing.
2. While our 100% Customer Satisfaction Guarantee is a potential risk, it provides our Kickstarter customers with a bit of a safety net. Give us a try risk free!
For a $10 pledge we will send you one of our Dragonfly by JClaire canvas, drawstring bags! These attractive bags are great for a million uses from carrying groceries to taking your sunscreen and towel to the beach. Pledge now and have your bag ready for the warm weather!
For $25 we will send you one of our inspirational t-shirts. You can choose from our collection which includes: Original Soul/Valid; Harmony; Be Kind; Breathe, or Urban Buzz. Our normal retail price is $42 so this is a great deal!
Pay the low wholesale price of only
$148 for our signature "touch" women's jeans. Available in your choice of Indigo or White jeans and your choice of color for the hand painted design. These premium jeans regularly retail for $248.
Choose from our Distressed Tribal, Original Soul, Peacock My Heart or distressed Pocket.
With a $150 pledge you will become a member of our exclusive VIP Club and will receive the wholesale price for all Dragonfly by JClaire and Dfly products for life. That’s right, for life! So in the future, as we launch new lines, you get wholesale pricing on any products that we offer. This is our best deal.
Express yourself by picking one of JClaire’s whimsical designs including Barelona Tile, Washed Trellis, Daisy Chain, Pinwheel Floral, Botanical Flare or Lotus Entertain U. Available in your choice of Indigo or White these premium jeans normally retail for $298.
Combine two hot trends with our Tuxedo Camo design. Or stand out from the crowd with our hand painted Tribal Z – available in a variety of colors. Both designs can be added to your choice of our Indigo or White premium denim. These designs normally retail for $319!
A $500 pledge means that you will receive three (3) pairs of any Dragonfly by JClaire wearable art jeans that you’d like. Let us know if you want Indigo or White, the designs that you want and JClaire will personally hand paint your jeans!
Collaborate with JClaire to create your own wearable art jeans. Joan will directly work with you on your own design and colors and will personally hand paint and sign your jeans and then she will destroy the pattern for a truly one of a kind design. This offer can be used for any current or future cut.