About this project
UPDATE: Stretch Goals Added!
We've been overwhelmed by the support for Nutritiously Nicola! and we wanted to give you more! So here are the stretch goals:
Every additional £100 up to £16,300: We'll make a new Nicola vlog
- That's right. Once we reach that £16,000 goal, every additional £100 will mean we will make a new vlog (we've got loads of ideas, but everyone has their limits - this stretch goal will stop at £16,300). So that's 3 new vlogs coming at you before January 2018! Check out the vlogs on our YouTube channel HERE.
£16,100 - New Nicola Vlog
£16,200 - 2nd New Nicola Vlog
£16,300 - 3rd New Nicola Vlog
£19,000: We'll make an additional episode!
- If we hit £19,000, we'll make a whole new episode for the web series, taking us up to 7 episodes! We budgeted for each episode to cost about £2,700 each to make a series with 6 episodes in total, but we've got WAY more jokes and story-lines than can be contained in the six episodes.
- So each time we hit an additional £2,700 from here, we'll make another brand new episode for you!
So go forth and share - we'll keep making your more Nutritious content!
Nutritiously Nicola! is the story of Nicola Woodford - a not so healthy health food blogger slash spinning instructor living in East London. Her dream is for Nutritiously Nicola! to become a global brand... but there's a lot standing in her way.
The series follows Nicola as she tries to spiralise her way to success and keep her grip on reality, which is difficult when her reality consists of Instagram, dealing with her eating disorder and trying to keep up in her too-cool East London neighbourhood.
Nutritiously Nicola! is a dark, filthy and fast-paced satirical comedy about the contemporary social landscape of Instagram perfection. The series will consist of 6 snack-sized episodes of roughly 7-10 minutes in length. #FuckingYUM.
A note from the creator:
Thank you for your interest in supporting this uniquely bonkers, ground-breaking and very exciting project.
I first created the character of Nicola when my own eating disorder was returning with a vengeance, so it’s perhaps unsurprising that Nicola ended up with one too (sorry, Nicola). But weirdly, I’m kind of glad that she did. Because here’s the thing: we really need to talk about them.
Now, eating disorders aren’t generally known for their high LOL-factor. Most on-screen portrayals of the subject are reverential, delicate depictions of thin, white, beautiful, tragically anorexic teenage girls. But that’s just one version of the story. Eating disorders come in many manifestations and affect people of all shapes, sizes, personalities, ethnicities, genders and ages.
They’re also shape-shifters. Mine has tricked me many times, leading me down paths that look safe, and then prove to be a trap. The most recent of these paths was clean eating and Instagram. Mix this in with ‘food porn’, the aspirational appeal of self-made success online, the photogenic brunches which tip you into your overdraft – and you get the crazy, confusing world of Nutritiously Nicola!
Nicola dives right into the chaos, and this is why I am deeply in love with her. I adore Nicola. She may slavishly follow trends, yet she cocks them up because her own personality shines through so brightly. She may have a mental health problem, but it doesn’t define her. With her boundless positivity she is just trying to find some sort of health, happiness and success, Like I am. Like you are.
It never really occurred to me that I was writing a female led comedy. I just find women incredibly funny. I hope that the honest place that Nutritiously Nicola! comes from can help anyone currently suffering with a malfunctioning bit of life's jigsaw. Particularly if that bit of jigsaw, like Nicola’s eating disorder, is a missing piece, one that maybe you don’t feel able to talk about.
I also hope that Nutritiously Nicola! makes you laugh and, more importantly, gives you a bit of well-deserved time off from trying to complete that f***ing jigsaw!
Notable Cast & Crew
Nutritiously Nicola! is the flagship project from Double Yay Productions – in fact, it’s what started the whole thing!
We write, develop and produce female-led scripted comedy for tv and online content. We call ourselves F-Rated Comedy because everything we produce adheres to the F-Rating criteria (and it also sounds a bit rude - which we kind of like). We think women are really funny and we think women work well together, but we also think other genders are cool too. Our crews are a mixture of talented people – we aim to build diverse teams and prioritize finding good, talented people who know how to laugh!
So, why are we here on Kickstarter asking you for help? Simply put, things really add up when you're filming, especially when you’re making a web series, which is basically like making a feature film for a fraction of the price!
When we filmed the taster for Nutritiously Nicola! in 2016, we made a taster trailer, two scenes from the pilot and two of Nicola’s Vlogs. That was three days of filming to get 15 minutes of footage. We did the catering ourselves (well, Caroline did most of it), we got all of our locations for free and begged and bartered for the rest. We had a screening for our cast and industry insiders, and by the end, it cost us just over £4,000, which we self-funded. So, multiplying that to make an entire series of high quality comedy, means the only way we’ll be able to make this is with your help.
Here is the basic breakdown of our budget for Nutritiously Nicola!
So that’s where your money goes, but how does it work?
On Kickstarter, if we’ve met our goal of £16,000 by the time our campaign ends, then the credit cards of everyone who pledged money are charged and we get the funds. Yay!
If we don’t meet our goal, then we don’t get ANYTHING and no one will be charged. Boo! We know you wouldn’t let that happen!
If we exceed our goal, then we’ll use the extra funds to give you something even better. Double Yay!
You can also increase your donation at any time. So say, you pledged an amount but then wanted to bump up to the next reward level, you can sign back in to Kickstarter, come back to this campaign page, and you’ll see the green “Back This Project” button has been replaced with a blue “Manage Your Donation” button. Click that and you can increase your donation and pick a new reward.
Risks and challenges
The biggest challenge is creating this ambition project whilst keeping down our regular jobs – as we’ve learned since starting Double Yay in January, it’s bloody hard work and it means that we don’t get days off! But that’s so much easier to deal with when you’re making something that you love, like Nutritiously Nicola! We are essentially shooting a feature film – from pre-production to production and post, not to mention all the marketing, PR and business side of things, we’ll be working on a fraction of the budget that most feature films would have to work with. We’re able to do this because of the awesome team we’ve already assembled – our own superheroes who go above and beyond every step of the project.
Is it a risk? Absolutely, but we think you should start as you mean to go on.Learn about accountability on Kickstarter
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