Funded! This project was successfully funded on August 13, 2012.

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Smarter Stand turns your iPad Smart Cover into a multi-position iPad stand.

Smarter Stand turns your iPad Smart Cover or Smart Case into a full-featured iPad stand. Patent Pending.

What The Press is Saying

Why Smarter Stand?

The Smart Cover is one of the best accessories for iPad, but it's too limiting as an iPad stand: either its so reclined you can't see the screen or it's so upright that I have to back-up. What you really want is the iPad facing you directly, but the Smart Cover doesn't do that...until now!

The perfect iPad stand
The perfect iPad stand

If I back Smarter Stand, when will I get mine?

All orders of 1 or 2 Smarter Stands are scheduled to ship in early October. BUT if you order 3 Smarter Stands or more, your order will ship 2 weeks sooner. If you're curious as to why, it's explained in Update #11.

Why order 3 or more Smarter Stands? Imagine you're getting your Smarter Stand and it's already autumn, the leaves are turning yellow and the holidays are right around the corner… wouldn't a few extra Smarter Stands make great stocking stuffers? How about birthdays coming-up?

Which pledge levels qualify for free accelerated shipping?

* color choices will be collected in a survey sent to you after the project ends.

How Smarter Stand Works

Smarter Stand is composed of 2 clips that attach to either side of the Smart Cover or the Smart Case. For the Smart Cover, a polyurethane pad that sticks to the back side of the iPad is also provided to prevent the iPad from slipping. For the Smart Case, no pad is needed since the neoprene of the back cover provides the grip necessary.

You can achieve different stand positions by sliding the clips so they block the folds of the Smart Cover.

33-degree stand position - great for watching movies
33-degree stand position - great for watching movies

By moving the clips to different spots and combining them in different ways, you'll discover new stand positions including a private typing position that hides your screen from someone across from you (think job interviews, business meetings, ...).

45-degree stand position achieved by sliding the 2 clips over 2 different folds
45-degree stand position achieved by sliding the 2 clips over 2 different folds

The clips are designed to slide perfectly on the Smart Cover (or Smart Case) yet they're tightly attached enough to stay on as you carry your iPad around. 

Just like the Smart Cover and Smart Case products, the Smarter Stand is sleek, minimalist and easy to use. It doesn't add any weight or bulk to the iPad. 

The clips are designed to slide smoothly on the Smart Cover yet stay firmly attached
The clips are designed to slide smoothly on the Smart Cover yet stay firmly attached

Can't it do even more stand positions?

Appadvice recently reviewed Smarter Stand and commented: 

"The instruction manual shows that the Smarter Stand adds three additional viewing angles to the Smart Cover, but I found that, with a little imagination, the clips can give your iPad at least six different angles."

We also recently discovered this variable 10 to 20 degrees PORTRAIT stand position explained in update #10:

Bonus portrait position
Bonus portrait position

What stand position will you discover when you get your Smarter Stand? :-)


Wait... can't this be done with a couple of binder clips?

If you want to try to do this with a couple of binder clips to save $12 (shipping included), you absolutely should... Just be aware that:

1) You'll have to take your clunky binder clips on and off the cover and store them somewhere when you're not using them whereas Smarter Stand can stay on your Smart Cover all the time and slide into the position you need when you need it. 

2) Binder clips will eventually damage your $39 Smart Cover and might also scratch your $500+ iPad's screen. 

3) You'll need to stick some kind of non-slip pad to the back of your iPad to stabilize it. Just make sure you never need to remove this home-made pad since it will definitely leave marks unlike the one provided with Smarter Stand.

So as long as the above doesn't bother you and you're ok showing up at Starbucks with good old binder clips oddly attached to your iPad, you can save yourself all of $12 to buy 3 Grande Cappuccinos with! 

There's a zillion iPad stands out there. Why this one?

True. There are a lot of iPad stands out there. I know because I own about half of them :-) And believe me... none of them were as affordable as the Smarter Stand. And no, that's not why I need your backing (more on that below).

The reason I came up with the Smarter Stand is that I never used my other iPad stands: They're all heavy and bulky to carry around which defeats the core purpose of the iPad: being an ultra portable device.

With Smarter Stand I always have my iPad stand with me. No added bulk or weight. And all that for $11. You get my point.

Why I Need Your Backing

After many rounds of prototyping, I have arrived at a final prototype that works perfectly and which I've been using successfully for many weeks. So I'm now ready to submit the 3D model to begin mass production.

However, I got a few quotes from manufacturers and the initial tooling/molding along with the first production run will cost 20k+... ouch! I don't want to involve investors who will tell me how to run my business. That's why I need your support to fund this phase of the project. I also want to get a sense for the quantity of clips to make in each color to make everyone happy while keeping production costs reasonable.

You can back this project for as little as $11 and you'll even get your own awesome Smarter Stand as a reward. So please back this project now and spread the word! 

Thanks to you, no Smart Cover/Case should ever be limited to its 2 native stand positions ever again!

What's included in 1 Smarter Stand?

Pick your color

IMPORTANT: You will actually pick your color(s) right before I ship the orders. So for now, you only have to decide whether you want white or color clips and pledge for the corresponding reward level.

Pledge $14 or more and receive your own Smarter Stand in the color of your choice to match your smart cover or create a nice color combination.

9 colors to choose from
9 colors to choose from

Match. Mix. Express yourself.

You can match the color of your Smart Cover or even create your own coordinated style by combining colors. Not sure which colors to get? Get the Family Special and order 3 different colors to keep your iPad on the cutting edge of cover fashion!

Match, mix, express yourself.
Match, mix, express yourself.

Get an extra clip FREE!

Likeus on Facebook after you back this project and we will include one extra clip for FREE to your order when it ships. You can use an extra Smart Stand clip to unlock exotic additional stand positions (by blocking more folds in the Smart Cover) or just use it as a backup in case you lose one of the other 2 clips.

Special Thanks:

  • The video was masterfully directed and edited by James Mills. DP: Tim McCombe.

Please don't hesitate to hire these fine craftsmen for your own project. They will blow you away!

Smarter Stand is Patent Pending.

FAQ

8,260
Backers
$157,638
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  • Pledge $9 or more
    You selected

    500 backers All gone!

    Early bird special: Get your Smarter Stand in glossy white for $9 only (normally $20 MSRP). Be quick: only 500 stands available at this price! Let your friends know before it's too late. FREE International shipping.

    Estimated delivery:
  • Pledge $10 or more
    You selected

    500 backers All gone!

    Early bird special #2: Get your Smarter Stand in glossy white for $10 only (normally $20 MSRP). Be quick: only 500 more stands available at this price! Note that the first 500 were snapped in less than 24 hours. Act now and let your friends know before it's too late. FREE International shipping.

    Estimated delivery:
  • Pledge $11 or more
    You selected

    1999 backers Limited (1 left of 2000)

    Early bird special #3: If you've missed the first 2 early birds, you can still get a great deal: Get your Smarter Stand in glossy white for $11 only (normally $20 MSRP). Be quick: Quantities are limited at this price and the first 2 specials were snapped-up in a couple of days. Act now and let your friends know before it's too late. FREE International shipping.

    Estimated delivery:
  • Pledge $12 or more
    You selected

    775 backers Limited (3225 left of 4000)

    Early-ish Bird Special (AKA "the last special"): Get your Smarter Stand in WHITE for $12 only (will be sold at $20 MSRP after Kickstarter). If you want it in color instead, select the next pledge level for only $14. Be quick: Quantities are limited at this price! Also let your friends know before it's too late. This will be the last special. FREE International shipping.

    Estimated delivery:
  • Pledge $14 or more
    You selected

    2956 backers

    Get the Smarter Stand in the color of your choice to match your Smart Cover or mix colors for a great personalized look. You're guaranteed to turn some heads at Starbucks! Colors available are: light grey, dark grey, blue, green, pink, black, navy, red and white. We'll email you before we ship to ask which color you want. FREE International shipping.

    Estimated delivery:
  • Pledge $27 or more
    You selected

    805 backers

    Double color special: Get 2 Smarter Stands in 2 colors of your choice to match your Smart Cover or mix colors for a great personalized look. Give the 2nd Smarter Stand to someone you love or use it to dress up your iPad in different color combinations. Colors available are: light grey, dark grey, blue, green, pink, black, navy, red and white. We'll email you before we ship to ask which color you want. FREE International shipping.

    Estimated delivery:
  • Pledge $39 or more
    You selected

    624 backers

    Triple Color Special: Get 3 Smarter Stands in any 3 colors you choose. Make the whole family happy by getting everyone their favorite color. This special is also great for Smart Cover fashionistas who want dress up their iPad in different color combinations. Colors available are: light grey, dark grey, blue, green, pink, black, navy, red and white. We'll email you before we ship to ask which colors you want. FREE International shipping.

    Estimated delivery:
  • Pledge $125 or more
    You selected

    45 backers

    Friends & Family Color Special: Got lots of friends with iPads? Get 10 Smarter Stands in any colors you choose. Your friends will be eternally grateful. Colors available are: light grey, dark grey, blue, green, pink, black, navy, red and white. We'll email you before we ship to ask which colors you want. FREE International shipping.

    Estimated delivery:
  • Pledge $339 or more
    You selected

    12 backers

    Corporate or Reseller Special: Got employees with iPads? Want to resell the hottest iPad accessory as soon as it comes out? Get 30 Smarter Stands in any colors you choose. Colors available are: light grey, dark grey, blue, green, pink, black, navy, red and white. We'll email you before we ship to ask which colors you want. FREE International shipping.

    Estimated delivery:
  • Pledge $949 or more
    You selected

    3 backers

    Distributor Special: Get 100 Smarter Stands in the colors of your choice. That's less than $10 per Smarter Stand (normally $20 MSRP). This reward also comes with a beautifully designed POP stand to present the merchandise and explain its benefits to shoppers. Colors available are: light grey, dark grey, blue, green, pink, black, navy, red and white. We'll email you before we ship to ask which colors you want. FREE International shipping.

    Estimated delivery:
  • Pledge $2,399 or more
    You selected

    3 backers

    Big Distributor Special: Get 300 Smarter Stands in the colors of your choice for distribution / resale. This reward also comes with a beautifully designed POP stand to present the merchandise and explain its benefits to shoppers.

    Estimated delivery:
  • Pledge $6,499 or more
    You selected

    1 backer

    Huge Distributor Special: Get 1000 Smarter Stands in the colors of your choice for distribution / resale. This reward also comes with beautifully designed POP displays to present the merchandise and explain its benefits to shoppers.

    Estimated delivery:
Funding period

- (60 days)