Project image
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$1,971
pledged of $25,000pledged of $25,000 goal
27
backers
Funding Canceled
Funding for this project was canceled by the project creator on Sep 4 2018
NolanBy Nolan
First created
NolanBy Nolan
First created
$1,971
pledged of $25,000pledged of $25,000 goal
27
backers
Funding Canceled
Funding for this project was canceled by the project creator on Sep 4 2018

About

Amazing craft coffee for everyone...everywhere

Your home, your work, your place of worship, your favorite museum, your favorite hotel, your favorite breakfast spot, or any place you find yourself wanting and wishing for amazing coffee is a place in which it truly belongs and should be offered...not just in a fancy coffeeshop.

We started Docent to bring amazing craft coffee (and great local art) to the masses without the pretense, exclusivity, and ceremony they have both often times become associated and synonymous with over the last several years. We want to intertwine the communities that coffee and art have traditionally created and fostered, and revise the current paradigms regarding how, when, and where great coffee and amazing local art can be accessed and enjoyed. But we need you to be a part in helping us achieve this goal.

How It Began

When we first started, we were a group of Georgia Tech students roasting coffee in a cast iron pan. As we got further into stove-roasting we realized the still largely unrealized potential of fresh roasted coffee in Atlanta, and decided to scale up our operation. So we designed and built our own roaster - the fully customizable "Bean Daddy" (who is now dying), teamed up with some experienced restauranteurs/creatives, and the rest is recent history!

Our 'Crafted' Philosophy

We have been roasting and serving coffee now for almost 3 years in varied capacities, formats, and locations. During that time, we've gained some unique insight into the various constituents that truly comprise a great craft coffee, and have accordingly developed a lot of techniques to make our coffees taste better to a wider array of coffee drinkers. The result of all of this, aside from our current offerings of almost a dozen different roasts, was the realization that there are a lot of the things typically associated with craft coffee that have little or nothing to do with the quality and experience of the end product.

So we thought "why not just roast and serve seriously amazing craft coffee without taking ourselves, and the entire endeavor, so seriously? And why not try and make it as approachable and affordable as possible in order to increase its accessibility and appeal to both retail and wholesale customers alike?" 

Despite what the 'purists' will tell you, we think that more widespread adoption and interest into craft coffee will only benefit the space itself and push the substantive component of the pursuit even further. Because in the end, substance will always yield a better product than style, and we feel that if you're paying good money for coffee, YOU should feel it was worth the effort and expense; not someone else.

The Method and the Means

The Open Roastery and Cafe

Though our goal is to reach as many outlets outside the context of a typical coffee shop, we do feel it is important and necessary to have a Docent HQ that will not only house our new roaster (fingers crossed), but also act as our first retail location, event space, and training center. 

In addition to serving coffee and tea, we plan on offering an array of freshly baked goods, homemade breakfast/lunch sandwiches and toasts, and other healthy fare not typically available in most coffee shops. 

We have an agreement in place for an amazing location in the Old Fourth Ward, but in an effort to be respectful of a currently operating business in the space, we are waiting to achieve our funding goal before announcing.

Drink Menu
Drink Menu
Food Menu
Food Menu

Mobile Barista Carts

We'd like to develop a small fleet of standalone mobile barista carts that allow us to bring the full coffee shop experience to wherever you want it. We have plans on expanding these, along with a 'coffee shop trailer' we have designed, in order to more easily reach more events, farmer's markets, and other locales that don't have any coffee options.

Docent Mobile Barista Cart
Docent Mobile Barista Cart

Online

Though still a fledgling site, we do have an online presence with our website and have already begun servicing orders from around the country. We plan on building this out even further to offer online educational classes, guest articles, and artist features.

Local Art Promotion, Events, Art Shows, and Community Engagement

We feel that a local business, particularly a coffeeshop, can do more and be more to the communities to which it serves than simply a place that just sells coffee.

We want to act in a similar fashion as our namesake and function as a guide to not only great local coffee, but also great local art and artists. Alongside our coffee-related aspirations, the accessibility, engagement, and promotion of the local art scene, and local artists, is also at the core of our mission with Docent. Our first run of bags, for example, each feature a work of art from local artists (R.Land, Kyle 'BlackCatTips' Brooks, Sarah Emerson, and many others) who also have extensive bios on our website.

We are excited about further expanding our potential as a megaphone for the local art scene by hosting/curating events at our shop (and around the region), as well as offering our space for usage by various art organizations, performances, or pop-up shows.

Why we need you

Our tiny small-scale roaster we built a while back is on its last leg, and in order to ensure we can continue to roast at the quality we demand, we desperately need a new roaster. Additionally, our window of opportunity to acquire the location for our roastery in the Old Fourth Ward is quickly closing. Unfortunately, we just don’t have enough to get over the finish line by ourselves. Which is why we need your help to reach our goal. We sincerely hope you identify, and support, our vision for more accessibility to great craft coffee and great local art. We hope to see you soon!

Risks and challenges

As big of a city as Atlanta is, it comparatively still has very few options when it comes to local coffee roasters and/or independent shops. In particular, roasters/shops that have the expertise and experience to not only deliver a high quality craft coffee, but in a format that is more approachable, affordable, and engaging. While we view this as a distinct advantage for our concept and initiative, the complacency and contentment many operators and establishments that provide coffee seemingly display with this condition does present a bit of a hurdle.

However, we feel that this 'complacency with the status quo' is derived simply from a lack of awareness surrounding what good craft coffee entails (and what it doesn't), as well as a scarcity of distinguishable options to choose from, i.e. tired-cliche coffee A, B, or C all with similar pricing, branding, and taste profiles.

We feel once the 'coffee-consuming-landscape' becomes aware of a craft coffee provider that is just as good (if not better) than current providers, and brings an entirely different ethos, brand, pricing, and quality to the forefront, we will emerge as a more desirable option that is uniquely distinguishable from everyone else.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Croissant and Coffee

    Bottomless coffee for one day at the shop and a fresh baked croissant!Now THAT'S breakfast!

    Includes:
    • One day of bottomless coffee, and a fresh baked croissant
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    Pledge $15 or more About $15

    The Early Patron

    Early patrons of our art (coffee roasting)will receive one of our special premium blends (made extra special exclusively for Kickstarter backers) that will leave you wondering "why can't all blends be this amazing!?" You get a sticker too!

    Includes:
    • 12oz (340g) bag of Kickstarter exclusive Docent 'Patron' blend.
    • Docent sticker
    • Free cup of coffee (if you pickup)
    • Free shipping to the lower 48 states!
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    Pledge $20 or more About $20

    The Patron

    Be a patron of our art (coffee roasting), and you will receive one of our special premium blends (made extra special exclusively for Kickstarter backers) that will leave you wondering "why can't all blends be this amazing!?" You get a sticker too!

    Includes:
    • 12oz (340g) bag of Kickstarter exclusive Docent 'Patron' blend.
    • Docent sticker
    • Free cup of coffee (if you pickup)
    • Free shipping to the lower 48 states!
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    1 backer
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  4. Select this reward

    Pledge $20 or more About $20

    The Perfect Combo

    Select any drink of your choice, one of our made-to-order sandwiches or toasts, and a freshly baked (in-house) treat to make the perfect breakfast or lunch combo!

    Includes:
    • One coffee drink, homemade sandwich/toast, and a fresh baked good
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    Pledge $30 or more About $30

    The Fashionista

    Like coffee, but trying to cut back? Represent your new favorite coffee roaster in one of our Docent Coffee T-Shirts!

    Includes:
    • Fitted Docent Coffee T-Shirt
    • Docent sticker
    • Free cup of coffee (if you pickup)
    • Free shipping to the lower 48 states!
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  6. Select this reward

    Pledge $35 or more About $35

    The In-House Guest

    Grab one of our exclusive 'No Fancy Coffee' ceramic mugs, and a free coffee on us if you pick it up!

    Includes:
    • 12-16oz Docent 'No Fancy Coffee' ceramic coffee mug
    • Free cup of coffee (if you pickup)
    • Free shipping to the lower 48 states!
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  7. Select this reward

    Pledge $40 or more About $40

    The Guzzler

    Help us out, and we'll provide you with one of our custom stainless steel 20oz travel mugs, reppin' the Docent logo. Your first cup on us!

    Includes:
    • Limited Edition 20oz stainless steel Docent travel coffee mug
    • Free 20oz cup of coffee
    • Free shipping to the lower 48 states!
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  8. Select this reward

    Pledge $45 or more About $45

    The Sophisticated Patron

    Want to distinguish yourself as that patron with refined taste? This reward will afford you not one, but TWO of our African single origins, with one being our amazing Ethiopian origin. These coffees will take your palette to new heights, and explode your taste buds (in a good way).

    Includes:
    • Two 12oz bags of Docent African single origin coffees
    • Docent sticker
    • Free cup of coffee (if you pickup)
    • Free shipping to the lower 48 states!
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  9. Select this reward

    Pledge $75 or more About $75

    The Perfect Gift

    It's not too early to think about holiday gifts. Give the gift of coffee, and assorted swag this year when you select this reward.

    Includes:
    • 20oz stainless steel Docent travel coffee mug
    • Fitted Docent Coffee T-Shirt
    • Docent sticker
    • Free cup of coffee (if you pickup)
    • 12oz bag of Docent Kickstarter exclusive 'Patron' blend coffee
    • Free shipping to the lower 48 states!
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  10. Select this reward

    Pledge $125 or more About $125

    The Monthly Philanthropist

    Forgot to get coffee again? Let us take care of that by sending you one of our delicious freshly roasted single origin 12oz bags of coffee right to your door every month for six months. Never wake up with dread again.

    Includes:
    • 12oz bag of single origin coffee delivered monthly for 6 months
    • Free shipping to the lower 48 states!
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    3 backers
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  11. Select this reward

    Pledge $250 or more About $250

    The Collector

    Variety is the spice of life, and so is the entire selection of our current coffee offerings (plus one special exclusive blend for Kickstarter backers). This reward affords you a different one of our delicious freshly roasted 12oz bags of coffee right to your door every month for a full year. Guaranteed you'll be in good coffee...for at least a year.

    Includes:
    • 12oz bag of Docent coffee delivered every month for a year
    • Free shipping to the lower 48 states!
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  12. Select this reward

    Pledge $300 or more About $300

    The Barista Champ

    Want to learn the science and techniques behind making a great latte? This reward will get you started on your barista career with an educational class on dialing in espresso, pulling shots, steaming milk, and latte art. And...all the drinks you make!

    Includes:
    • Barista training, and all the espresso/milk drinks you can drink
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    Pledge $350 or more About $350

    The Coffee Curious

    From green bean to steaming hot brew, learn everything about the process of creating and brewing coffee. Tour our roastery, learn the process behind roasting, take part in a cupping, and go home with a bag of your favorite coffee!

    Includes:
    • Docent roastery tour, educational class, and cupping.
    • 12oz (340g) bag of Kickstarter exclusive Docent 'Patron' blend.
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  14. Select this reward

    Pledge $400 or more About $400

    The Annual Member

    Keep Atlanta's best coffee in your own VIP/limited edition Docent 20oz stainless steel travel mug.

    Includes:
    • Limited Edition 20oz stainless steel Docent travel coffee mug
    • Free drip coffee for one year.
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  15. Select this reward

    Pledge $450 or more About $450

    A Catered Affair

    Want some great breakfast or lunch, but don't want to leave the house or office? Let us cater either one for you and 20 of your friends. Choose from our entire menu of breakfast/lunch sandwiches, toasts, yogurt bowls, baked goods, or coffee. We'll bring it, and a bag of the Kickstarter exclusive 'Patron' blend, to you! (Metro Atlanta only).

    Includes:
    • Breakfast or lunch catering for 20 people
    • 12oz bag of Docent Kickstarter exclusive 'Patron' blend coffee
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  16. Select this reward

    Pledge $500 or more About $500

    The Bi-Weekly Philanthropist

    Do you have that healthy coffee habit? This reward affords you a different one of our delicious freshly roasted 12oz bags of coffee right to your door every two weeks for a full year. Guaranteed you'll be in good coffee for at least a year.

    Includes:
    • 12oz bag of Docent coffee delivered every two weeks for a year
    • Free shipping to the lower 48 states!
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  17. Select this reward

    Pledge $1,000 or more About $1,000

    The Coffee Lover Abroad

    Have an event coming up at which you want coffee? This reward will get you 3-hours of service from our mobile barista cart, which brings the coffee shop to you. Espresso, coffee, lattes, cappuccinos, etc., we can do it all in a standalone operation. Atlanta metro area only.

    Includes:
    • 3-hour service from Docent's mobile barista cart
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  18. Select this reward

    Pledge $2,000 or more About $2,000

    The Gala Organizer

    We will shut the doors just for you! Make use of our new shop, patio, and facilities for a private event lasting up to 5 hours, with coffee provided if desired.

    Includes:
    • 5-hour private event at our store w/coffee service
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  19. Select this reward

    Pledge $10,000 About $10,000

    The Board Member

    Believe in our company, it's vision, and our ability to execute as much as we do? Then we'd like to reward that confidence (and your pledge) by offering you a 2.5% silent equity partnership in our company, as well as the use of our new shop, patio, and facilities for a private event lasting up to 5 hours, with coffee provided if desired.

    Includes:
    • 2.5% equity partnership
    • 5-hour private event at our store w/coffee service
    • Free coffee drinks for life
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Funding period

- (30 days)