Incredibly, in 2014 it'll have been ten years since we released our debut album "God Is White". We raised all the funds from our fanbase long before "crowdfunding" became a word everyone recognised, upon a wave of excitement from radio play and tours across the UK while still naive, "wet-behind-the-ears" students. It was a wonderful time, and we've been through so much since then and would not have imagined where we are today as artists. It seems a fitting time to try to release our next album, number four, which we're pretty confident could be our best ever; we're playing the shows of our lives, more cohesive as a band than we have felt since back in 2004 and writing some of the most exciting music we've ever done whilst staying true to the ideals and essence of what makes up Djevara.
In order to realize this record properly, we're asking again for support from our family, friends and fans. This will help us pay for session, studio and production time, equipment, recording, mastering, manufacture, and make sure we make the best possible record for our tenth anniversary release.
In their manifesto, Kickstarter articulate that this kind of crowd-sourcing project allows people to enable and become an integral part of the creation of the art they want to see in the world. I think that's such a beautiful idea; supporters and fans actually willing the art into being from the beginning with their direct support. I just don't believe that ONLY art that is commercially viable should be able to exist. I don't want to live in a world like that, and I'm glad that more people are recognizing that you don't have to be a millionaire to be a patron of the arts. Of course, whether a punk rock record constitutes "art" is often a matter of heated debate... ;)
It's a bit risky of course, trying to raise funds this way so soon after a tour - £2.5K in 28 days. We may well fail miserably; our fan-base has already been so supportive, and is disproportionately made up of wonderful, passionate, artistic, people - often of "alternative" lifestyles (or students) - who typically have very little spare money. What the heck, we'll give it a go. Whatever happens, we are grateful for your pledge of support. As an extra "Thank You", we're gonna be steadily releasing a bunch of exclusive materials/stuff (exclusive videos, etc) initially just for our kickstart backers soon - so keep your eyes peeled, you'll be in the front seat!
The best is yet to come.
ps this project ends the day after my birthday - so please don't buy me a present, help us raise the funds instead! :D
pps please contact us if you would like to contribute to the album using a different method (eg Paypal). Email firstname.lastname@example.org
ppps we aim to release the album at MALCFEST, September 2014
Risks and challenges
The main challenges will be (i) album takes longer to finish than expected, meaning that it's release is delayed, (ii) costs are higher than anticipated.
For (i), apart from trying everything in our power to avoid this, we'll endeavour to get it out as near to then as possible. For (ii), we're actually also independently raising funds ourselves and putting aside income from merch etc to help fund this project.
- (28 days)