The DIY TOUR: The Future of Independent Music and Art
The DIY TOUR: The Future of Independent Music and Art
The DIY Tour is a movement for doers. We're setting out on a unique World Tour to break barriers and give power back to creatives.
The DIY Tour is a movement for doers. We're setting out on a unique World Tour to break barriers and give power back to creatives. Read more
‘DREAMS ARE ONLY DREAMS IF ALL YOU DO IS DREAM’
- The D.I.Y Tour
The D.I.Y Tour came to life June 1, 2013. However, the idea formed around the time our band, Maybe Neverland, started writing songs and playing at open mics. We would often talk about what it would be like to tour the UK and then the rest of the world. Out of these conversations grew the notion, ‘dreams are only dreams if all you do is dream’. So we contacted venues, like minded artists, local music lovers and created our own tour. We did 50 shows in 60 days, performing anywhere from fashion shows, to music showcases, to summer festival main stages to secret gigs. We called it The D.I.Y Tour and ran with it.
Where We Are Now
Although, this tour began with music it has never been limited to music alone. Our goal was to strike a chord in the heart of like-minded artists: those who see independence in the arts as a blessing and a freedom instead of something they must endure before they really “make it”. The beautiful reality of independence is that we have already made it. We’re doing what we love to do. We value each stage of our journey, without wishing our future would come sooner. It is a wonderful thing to dream big, but not if you neglect to live in the time it takes to get there. So this is it. We’re leading, we’re learning, and we’re living.
We now have the privilege of teaming up with independent photographers, videographers, graphic designers, artists, more musicians, as well as our independent record label, EVOYMG, to bring you the most innovative touring platform to exist. Our reasons for expansion are two fold: as mentioned above, we want to work with artists who are courageous enough to independently do what they love, but we also want to be able to artistically document and show the world what independence in music can look like for those who have enough belief and drive to never give up. Our hopes are that you will get involved, become inspired, and influence others to join the movement.
Maybe you're already interested or inspired, or maybe it'll take a few more minutes to sink in. But many of you are probably wondering where do we start? Or where do we go from here? Well we wouldn’t be true to ourselves if we didn’t go big. So we're starting with the world, one country at a time. For us there is nothing that screams independence more than embarking on an independent world tour. Maybe at this point you're thinking we’re crazy, maybe that excitement you felt moments ago is slightly heavier with apprehension. But just remember, when we started the tour in 2013 many people-whether it was quietly or blatantly-labelled us as crazy. But we did 50 shows in 60 days, we wrote over 20 original songs in 3 months, and now we're here doing what we originally said we would do, touring the world starting with the UK.
It is evident that this ‘Do It Yourself Tour’ is different from an any other before it, even in Kickstarter standards. In the official Kickstarter Guidelines it states, “a project is something with a clear end…[it] will eventually be completed, and something will be produced as a result”. In compliance with these rules, we’re obligated to tell you that your support will fund and help the 2014 portion of the D.I.Y Tour: The Domestic (UK) Tour, and cover the costs for travel, as well as the necessary equipment (further information below). However, as you might have guessed, our vision for this tour does not end with this year. This is a once-in-a-lifetime type of tour that we hope to turn into something that continues on longer than once in a lifetime. The artists, the music, and the locations will change throughout the years, but with the work of EVOYMG, the independent artists, and our supporters, we plan for this Tour to never have a “Last Show”.
THE BUDGET BREAKDOWN:
In order to reach our goals, we’re asking for your help to raise a minimum of £30, 000. We always do our best with what we’re given, so if you’re feeling extra generous and we end up raising more than the £30, 000, then you can be sure we will use every penny of it to make this tour go farther. For The Domestic (UK) Tour, this is how the £30,000 will be divvied up:
- As you may know Kickstarter takes 5% of the project's end total if the project is successfully funded (let's face it, without them none of this would be possible, so that's a pretty fair deal)
- Another 3-5 % goes to the third party company who processes all of the pledges made by you
If our total profit is exactly £30,000, then this leaves us with 27,000 for our Tour. And this is what your money will go towards:
- A vehicle that is able to transport all of us and our equipment across the UK, whether that be a tour bus, minibus, or van + gas for that vehicle = £16,000
- Professional Portable Recording Equipment that enables the musicians to record new music while on the Tour = £2500
- Cameras + Equipment for Photography and Videography = £3000
- D.I.Y Tour Merchandise Start Up = £2000
- Fulfilling the Kickstarter Rewards = £2000
- Marketing and Advertising = £1000
- And a small budget to launch our small internship program, growing our Tour, and developing the future = £500
*Any extra money raised above the £30,000 will go towards funding The D.I.Y Tour’s ‘Global-Local World Tour’ in 2015. The money will be put towards paying for flights, accommodation, instrument and equipment hire, in-country transportation, as well as advertising and marketing.
Maybe Neverland is releasing their debut EP, Tinkerdust, which includes 6 original songs, and features the beautiful supporting vocals of upcoming solo-artist, JustMillie. The Deluxe Edition will have all 6 songs plus an additional 3 must-haves: Lucy, Lullaby, and Silver Lining.
Instead of taking the new EP on tour this summer, the band has decided to make their first project only available here on Kickstarter. After the 60-day campaign comes to a close, the songs will no longer be available. Click below to listen to previews of the tracks:
*Lullaby and Silver Lining will finish being recorded before the end of April
'Fly Away' was Maybe Neverland's debut single, but was never available for download or purchase. However, specifically for this Kickstarter campaign, MBNL has made it available in a Bundle for Download. It was produced by Luke Targett and features EVOYMG's Majestic.
XIIIth Floor are a Southampton-based, singer and producer duo. They too are taking the time to create a brand new project for all of you here on Kickstarter. For you fans and supporters, this will be one you wont want to miss out on. Listen to their sound and style here:
***(Charley Macaulay's Album is not included in Bundles that say "Other Artists", only in Specific Bundles)***
Charley Macaulay is a Southampton soul girl who recently signed to Acid Jazz Records. For this DIY Tour campaign she is giving away hard-copies of her debut album “All I Know’, which features her hit single, ‘Love Sick’. *There are only a limited number of CDs, so check out these specific bundles to receive your copy: The CHARLEY MACAULAY & MAYBNVRLAND BUNDLE or (if you’re a big spender and want a signed copy) The BIG SUPPORTER BUNDLE or OVERSEAS SUPPORTER BUNDLE.
C.O. the Artist, is an aspiring rapper from Maryland, Stratford in East London. For this Kickstarter he is giving away his brand new Mixtape, ‘Long Time Coming’, which includes 15 different tracks and features several other artists. Listen to some previews:
Catch Andrew Christopher on the DIY Tour 2014/2015 playing ‘Emerald Isle’ and 'Break Like a Wave' from his stunning Album ‘Gone’, which includes 8 acoustic tracks. Listen to a preview:
EVOYMG’s own New York Producer and Singer-Songwriter, Majestic, will release his untitled debut project on Kickstarter. But as a preview of what's to come, here are 'Gold and Green' and 'Adrien' from the upcoming project:
R.A.N is one of Maybe Neverland's Frontmen. His versatility as a singer-songwriter began long before he and D started the band. His debut EP was an Electronic collection titled 'Pyramid Hex', released in the Summer of 2013. However, for this DIY Tour campaign he is making it available here on Kickstarter. It was produced by 17-year-old boy-genius Hexla (a.k.a Lewis Edwards).
(*Visit www.soundcloud.com/diytour for more previews)
!LL Phunk is lead by incredible frontman, Sam Henshaw (listen to C.O.'s Black & White ft. Samm Henshaw, above). They will be giving away a brand new project created for the DIY Tour and this Kickstarter campaign, be among the first to have a copy. Until then, click to listen to their sound and style of a live performance:
*Please Note: If T-shirt style and size are not specified by Backer before rewards are sent out, we will automatically assign them a Large Maybe Neverland Logo Shirt.
T-SHIRT FOR ART BUNDLES:
6x6 Print of the 'Tinkerdust Track List'
Edie Lawrence also does fantastic A4 Photo Prints and photo prints on T-shirts.
OTHER REWARD INFORMATION:
ARTISTS - GRAPHICS:
This offer is good until December 2014. So, if you don't have a show or an album to promote for a while, that's okay! We'll stay in contact, and when you're ready we’ll take down the necessary information and the description of what you're looking for. The design will take no longer than a week. Once we're done we’ll send you the copies of the files so you can post them or print them as many times as you want!
ARTISTS - ALBUM ARTWORK:
This offer is good for a year (until May 2015). We'll stay in contact, and when you're ready we'll take down the information and description of what you're looking for. After a week we'll send you the finished files to slap on that new Album, EP or Single!
ARTISTS - PROFESSIONAL PHOTOGRAPHY SHOOTS:
*For more examples of Photography visit www.diytour.tumblr.com
THE FESTIVAL BUNDLE- TICKET INFORMATION:
You and a friend can join the Maybe Neverland Band Entourage, which gets you 2 tickets to all of the Festivals Maybe Neverland performs at during 2014 and 2015. The band will perform at 8-12 festivals in one summer alone, and sometimes others during the course of the year. *More information on exact festivals to come in the next month
ARTISTS - PROFESSIONAL PACKAGE:
3 Year Deal with EVOYMG
- 3 Singles
- 3 EPs
- 3 Albums
- Writing Development Workshops
- Music Registration
- Physical Distribution
- Digital Distribution
- Advertising and Marketing
- A Photoshoot
- 3 Music Videos
- Social Media PR
- Artist Profile featured on the EVOYMG website
- Open Mic Schedule for the duration of 3 years
- Press PR
- Album Launch Show/ Album
- Key Performance Indicator
- A Festival Schedule for the duration of 3 years
- At Least 2 Shows in the D.I.Y Tour every month (at least 72 in total)
- 3 D.I.Y School Tours (Schools, Colleges, and Universities)
- A Performing Spot in 2 of EVOYMG’s Happytown Festival
- A Personal Website
- Video of 6 Performance
- Artist Development
*If you have questions or further enquires simply email EVOYMG at email@example.com, and Subject it as "3 Year Professional Package".
FOLLOW THE DIY TOUR:
- Website: diytour.tumblr.com
- Instagram: @diytour
- Facebook: www.facebook.com/followdiytour
- Soundcloud: soundcloud.com/diytour
- Youtube: www.youtube.com/thediytour
- #thediytour - take pictures at our shows/share our music using this hashtag
- Contact: firstname.lastname@example.org
FOLLOW MAYBE NEVERLAND:
- Website: maybnvrland.tumblr.com
- Twitter: @maybnvrland
- Facebook: www.facebook.com/maybnvrland
- Instagram: @maybnvrland
- Soundcloud: www.soundcloud.com/maybe-neverland
- Contact: email@example.com
- #maybnvrland #mbnl
- Twitter: @Freddie_22
- Website: www.evoymg.tumblr.com
- Twitter: @EVOYMG_
- Facebook: www.facebook.com/EVOYMG
- Instagram: @EVOYMG_CANADA
FOLLOW XIIITH FLOOR:
- Twitter: @13thFloorUK
- Facebook: www.facebook.com/13thflooruk
- Soundcloud: www.soundcloud.com/13th-floor-1
FOLLOW CHARLEY MACAULAY:
- Website: www.charleymacaulay.com
- Twitter: @CharleyMacaulay
- Soundcloud: www.soundcloud.com/acidjazzrecs/lovesick
- Youtube: www.youtube.com/user/charleymacaulay
FOLLOW C.O. THE ARTIST:
- Twitter: @cotheartist
- Facebook: www.facebook.com/CoTheArtist
- Soundcloud: www.soundcloud.com/darealco
FOLLOW ANDREW CHRISTOPHER:
FOLLOW !LL PHUNK:
FOLLOW EDIE LAWRENCE (ARTIST&PHOTOGRAPHER):
- Website: www.edielawrence.com
- Facebook: www.facebook.com/Edie.Lawrence.Art
- Contact: firstname.lastname@example.org
- Instagram: @edielawrence
Risks and challenges
Really, there are no risks to you. If the project isn’t fully funded then you don’t lose any money. If it is, well, you already know that we’re not going to idly sit back and not fulfill what we've set out to do. In all honesty, the tour will happen regardless of the outcome of this Kickstarter campaign. It might involve traveling to less cities, going at a slower pace than we could have, or not reaching as many people at first, but one way or another the tour will continue on. We are so thankful for the help from all of you fans and supporters, but if we gave up every time something didn’t go as planned, well, we wouldn't be where we are today. Now, you might be thinking that we don’t really need your help then; but we do, because we want to share this experience with you, we want to set the example for other artists out there, we want to change the world of music. We might be able to lead the way, but we can’t go it alone. It’s just as much about you as it is us. So that’s why we're asking if you'd join us in this journey.
If you’re wondering what happens if the artists or musicians drop out and decide not to go on tour, well you can rest easy, because the fate of D.I.Y Tour does not balance on those currently involved in it. That’s the beauty of it. This Tour isn’t our band’s tour, it is a tour to revolutionize independent music, and in turn, all music. So regardless of the current musicians, even though we are going to continue on, there will always be talented independent artists waiting to fill the empty seats on the bus and smash those Tour performances.
The only challenge we will face will be getting all of the rewards to you guys in a timely manner. We don't want to keep you waiting for what is yours, so we will work our hardest to get things to you as quickly as possible. We do ask for your patience though, because if you haven’t already guessed, it’s only us doing this stuff! We don’t have a team of hundreds (yet), so we'll be the ones tracking people down, making the phone calls, pestering the printing shops, counting and sorting the goods, and yes, even licking those envelopes and personally seeing them off in the mail. So please bear with us here, we want to make sure everybody gets their rewards in full. We will keep you posted every step of the way, and inform you of any updates or changes that are made.
Lastly, we have to say thank you! Thank you for reading this long-winded description, thank you for funding this project, and thank you for coming along side us! We are truly grateful.
- Maybe Neverland, EVOYMG, and all of the other Artists that you will impact on the D.I.Y Tour this year, and years to come.Learn about accountability on Kickstarter
- (60 days)