About this project
Our campaign is successfully funded! Thanks to everyone who took part in it! Please, visit us online to learn more about our watches and place a new order: www.divided-0.com
Our story begins with the big idea connecting several like-minded persons, as it always happens in successful stories. Every member of our team is familiar with watch industry, either as a professional or an aspiring enthusiast. First of all we're small watch-loving community with an experience in retail, design and production process, but due to that uniting special vision of ideal wristwatch our team consists also of those, who are responsible for more natural and precise approach. Each of us gave their share to the concept of probably one of the most universal watches in history.
We began to work on the project of our first watch in 2014. The ultimate goal was to create an affordable universal timepiece with simplicity in mind and perfection in details. It was the beginning of such interesting and unusual product that’s based on several fundamentals of comfort and readability and later transformed into the first solid model of Divided By Zero watch.
The main idea of our watches is a mathematical accuracy used to create and calculate the most pleasant and comfortable construction measurements and decorative substances, as well as astonishing synergy of pure digits with modern design. Every single part of Divided By Zero watches, even its shapes, curves and lugs of its case, has been precisely calculated through months of continuous tests for the most universal, comfortable and attractive shape. It also applies for our watch's face - it may be hard to detect almost jewelry work of our designers and technologists, but every index on the face, every measurement, even shape and size of hands is a mathematically approved design.
$25.000 CAD - stretch goal is achieved! Vintage and artifically weatherd ancient design for Kepler model is available for order as a new reward.
- To get Anicent Kepler in DOUBLE DEAL just add 6$ to this reward.
- Those who'll order TRIPLE DEAL, FULL COLLECTION or WHOLESALE offer can get new model at usual Kepler price !
One of our vital goals was to model such kind of a timepiece, that perfectly fits every wrist in the world.
Now we can proudly claim that we've succeeded in that! Divided By Zero not only suits both men and women but also makes a statement about your individuality. It's massive yet sophisticated, stylish and practical timepiece and its universality is well-suited for modern aesthetics as well as your own trendy (or classicaly strict) wardrobe.
Needless to say that watches' outlook for everyday life needs was well studied too, as any other part of our design. Shapes, curves, lines, strap geometry — we did everything we could to make these watches look as fine and neat as possible and follow up our concept of supreme universality.
As long as our team has vast experience in watch industry, we've decided to unite our knowledge to fulfill our dream. We've studied hundreds of modern and vintage timepieces to find common design features that work perfectly, combined it together and began to develop every feature into design element.
During months of hard work and comparing tryouts we've developed the complete universal construction for our watches as well as four designs that were cut with perfect precision and most perceptively appealing look. Not without the help of our design dept. Guys've contributed their part in identification of the most appropriate color palette for our watch faces and straps and high readability, while others were on the road to make our watches affordable without quality lose.
As noted, one of the key features of our projects is the remarkable universality. Change the way you wear our watch on the go! Tender soft leather and nylon ZULU straps provide wide opportunities for adjustment of your everyday wardrobe, as well as on special occasions. You just need to pick the watch you like most and it'll say everything else instead of you.
Our primary goal in forming the final price was to make our dream come true at first place and share our vision and idea with you and then with the whole world. There are several factors related to our 75 $ price, which includes:
Retail margin: wait... what? There is no retail margin at all! As a first party we'll distribute our watches directly to you without any intermediators. So any retail markup is totally off the price!
Production costs: They are as simple as neat minimal design of our watches. We've prepared detailed graph to show you how we managed to achieve such affordable price and what exactly is included in producing process. Every stage, from strap manufacturing and movement acquisiton to watch assembly and shipping costs, is depicted transparently, and lefts only company profit, which is signifiсantly less than usual and will serve us as a strong foundation for our future endeavours. That means more cool watches in time :)
Our comparative graph shows difference in pricing policy between Divided By Zero and any other typical watch in our price range. With your help we'll have opportunity to offer you best price possible, avoiding any distribution and retail markups and cutting our own profit. That gives you an attractive raw price of only 75 $
Each timepice in series is made of lightweight 316L stainless steel — one of the best and universal solutions in watch market. Gauss and Kepler models have durable (and awesome lookin'!) PVD black coating. Lightweight (only 45 g!) case is protected with solid crystal mineral glass and has 5 ATM water resistance. Watch movement is accurate and reliable japanese Miyota 2035.
- Case Diameter: 43 mm
- Case Thickness: 8.5 mm
- Face Diameter: 35 mm
- Band Material: Genuine Leather
- Band Max/Min Length: 20.5cm/15.5cm
- Band Width: 20 mm
- Total Weight: 45g
- Case Material: 316L Stainless Steel
- Buckle: 316L Stainless Steel
- Glass: Crystal Mineral Glass
- Movement: Miyota 2035 (Japan)
- Water Resistant: 5 ATM / 50 Meters
To complete our campaign we need not only to raise necessary funds but also deliver every single order to our backers in time. On the graph below you can see how much time we'll need to finish every stage of our production plan.
There is no crowdfunding without a crowd! And each of you can help Divided By Zero hit the market and our wrists — if you can't back us with funding then back us with a good word if you like our watches! Every voice counts, so tell your friends about us on social media, please.
Flickr.com/divided0/ - here's a bunch of beautiful pics in high definition! If you're journalist or a blogger you can freely use the best ones we have. If you're not — have fun with them any way you want :)
If you have any other press-related issues — just mail us: email@example.com (for John)
Risks and challenges
We've established strong connection with manufacturer and prepared quality control issue as well as agreed on mutual comfortable terms to avoid any delay or obstacles on production stage. We've already obtained several final prototypes to test manufacturing process and terms.
Our team has vast experience in dealing with such kind of interaction, so all possible risks have been calculated and kept in mind while preparing the Kickstarter campaign. We don't have any outsource company dealing with our product — only direct communication with manufacturer and personal control in action :) So we don't see any kind of direct problems which may disturb our production agenda. If anything to occure, we're sure that our knowledge and connections will help to resolve the issue quickest way possible.Learn about accountability on Kickstarter
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