About this project
Dear friends! As you can see, our campaign has already ended. But you still have an opportunity to join the ranks of those selected backers who’ll get our watches before the retail selling starts, and with the special price too. Check our site www.divided-0.com and Indiegogo page.
Hello again, Kickstarter! Divided By Zero watches are back! After our first successful campaign we return to you to present the more superior and advanced βeta series. And more scientifically designed, of course :)
We're the small watchmaking company from Canada and also the creators of the first watches with mathematically approved design. Our previous αlpha series appeared on Kickstarter a year ago and attracted a small army of backers, raising 300% of initially requested funds.
The main feature of Divided By Zero watches is its design concept. We prefer neat minimal design, monochrome palette and the highest quality with an affordable price. And we're totally crazy about accuracy and precision! That's why we used the miraculous power of science - all of our concepts are based on the researches, strict recommendations and direct involvement of actual mathematicians, architects and engineers, who helped us to create ultimate design with perfection in every detail.
We decided that our next project must explore the evolution of the design concept further. It blends accuracy of calculations with the beauty of natural science. The βeta series is inspired with the greatest minds of mankind and their inventions and the greatest minds of our team put a lot of effort to achieve absolution in every line, curve and index mark on the watch dial. Divided By Zero is the golden section of watch design!
This time we wanted to make every watch in the new series more individual and distinctive. Each watch has a strong connection between its design and concept, and for more character we added some prominent unique details to it. Meet the βeta series!
Newton explores the idea of the trinity concept which is the basis for an every object we create. And it's a very attractive shape, too ;) The main feature of Newton is the dial's reflective surface with a slightly changing tone of its color. It's named after Isaac Newton, referring to his teachings and laws of motion.
Galileo relies on pure minimalism in design. The concentric dial refers to orbits and the sub-dials are planet and its satellite. The most interesting feature is the partly sandwich dial which creates a multi-layer effect. This watch was named after the one of the greatest astronomers in history — Galileo Galilei.
Archimedes is the second one in our sub-dial department. It also has a sandwich volume dial and an ideally symmetrical face, supporting the whole idea of our mathematical design. Archimedes watch is the homage to the famous ancient Greek mathematician.
Pascal watch is the most complicated in the series! Yet simple to read the time, as always. It has a classic Nodus structure image on its dial. But the most notable thing is the handcrafted outer layer which is cut by the shape of the dial image! The watch's inspiration source is Blaise Pascal's researches.
Volta is and ode to the geometrical beauty of the basic shape — circle, which is also a foundation in design for almost every watch. The model shares its name with the prominent Italian scientist Alessandro Volta.
Turing follows up the minimalist path in the βeta series. Its dial is decorated with an infinite loop to depict the idea of the abstraction of time itself. It bears the name of a swift minded genius of Alan Turing.
The second stretch goal is UNLOCKED!
The newest stretch goal is Copernicus watch. It's inspired by famous Medieval astronomer and mathematician Nicolaus Copernicus. Design of the model refers both to his personal astrolabe and to the theory of Copernican heliocentrism.
Copernicus is available in two different color options: black or white.
The first stretch goal is UNLOCKED!
We are very proud with our concept we've brought to the first launch. That's why we decided to revise the αlpha series and present you the new enhanced versions of Gauss, Kepler, Plato and Euclid models. All αlpha watches come with the new thick strap with a spectacular red or blue edging and artificially weathered leather, domed crystal and reworked design, which slightly improves the initial developments preserving the main features. Suitable for those, who prefers more traditional outlook!
Divided By Zero is a watch for everyone.
We may be over our heads with the obsession with maths and science, but our goal is to create watches you'd like to wear! That's why we try to make it perfect in every aspect.
We want Divided By Zero to become a part of everyone's wardrobe in the world! It's universality affords an easy strap change and suits every wrist with its massive yet sophisticated construction.
We give our watches the character to fit the individuality of its owner. You can easily find the specific watch that'll become a part of yourself.
The development of every model of Divided By Zero watches is a hardworking process. We study a lot of watches, try tons of designs and make infinite tests before we come up with a solid prototype.
Thanks to our backers, we had a lot of feedback on our previous campaign. That's why we exactly know what we need to improve in our second series.
The DBZ team did their homework! First of all, there were some backers who wasn't very satisfied with our straps. The issue is solved! Now we offer the more superior high quality genuine leather straps, which are much thicker and more sturdy than before.
We wanted to add some distinctive features in our design, which would be unique and memorable and make our watches stand out. The new DBZ βeta series comes in a pitch black color palette with the signature blue square root second hand.
For the new series we've also replaced flat crystal with domed to make more “out of this world” impression and offer you a better view on our trademark design.
One of our experimental features is the hand cut bezel for the Archimedes model corresponding to the design pattern.
All of our straps have the blue edging — main color of Divided By Zero watches.
Galileo and Pascal have minimalist sub-dials placed on the different layers with the main dial. Both models have artificially aged case and strap buckles.
The other thing, rather than design, a lot of people love Divided By Zero watches for, is its affordable price. Our primary goal is to bring our projects to life and make happy as much people as we can with our watches. That's why we offer such an attractive price on the DBZ watches, which is only $95 USD! There are several factors that affect the price.
- No retail margin at all! That’s right! You get your watches directly from the manufacturer, avoiding any middlemen with their commissions on the way to your wrists.
- Production costs. We’re always transparent and honest about it. There’s a graph below showing how we could achieve such an affordable price with an every stage of manufacturing and every piece of the watch itself priced accordingly as well as company profit.
This graph depicts the difference in pricing policy between Divided By Zero and most of other watch brands in similar price range. Such an attractive price formed by avoiding any extra distribution costs and retail markups, as well as significantly cutting the brand’s profit.
The new βeta series watches are made of high grade 316L stainless steel with a black PVD coating with the total weight of 45 g for each timepiece! It comes with a thick genuine leather ZULU strap, domed crystal and offers 5 ATM water resistance. The movement is the accurate and reliable Japanese-made Miyota.
Case Diameter: 43 mm
Case Thickness: 9.5 mm
Face Diameter: 37 mm
Total Weight: 45 gram
Band Material: Genuine Leather
Band Width / Length / Thickness: 20 mm / 255 mm / 2.0 mm
Case Material: 316L Stainless Steel
Buckle: 316L Stainless Steel
Crystal: Domed mineral
Movement: Miyota 2035 / Miyota 6P25 (Japan)
Water Resistant: 5 ATM
Here’s the graph showing estimated production period – from the Kickstarter campaign to the shipping. We’re confident in terms and that each stage will be completed in time because of our experience with the previous campaign. Last time we delivered the watches to our backers in a month ahead of the schedule!
Social media are the perfect tool to influence the success of the campaign. If you like our concept and our watches, please, tell your friends about it. Together we can achieve much more to succeed and make Divided By Zero a strong brand with a faithful army of supporters!
You can get high the definition images of the DBZ watches on our Flickr page. Feel free to use the best we have, if you’re a journalist, a blogger or simply like our style :)
For any other press related issues contact us on: firstname.lastname@example.org
Risks and challenges
While preparing our first campaign a year ago, we established a reliable contact with the manufacturer and the quality control party to make the manufacturing process fast and smooth. We still work with them, so there's no need to worry about the watch quality and production issues. We also have the final prototypes of our current project so there will be no need in testing it.
We learned a lot about how to struggle with difficulties previous time and even managed to deliver our watches in a month ahead of the schedule. That's why we're sure that even if there will be any obstacles in our way, we could easily overcome any of them!Learn about accountability on Kickstarter
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