About this project
Thank you all for your support! 2,002 backers and $129,500. We’re excited about getting Ditto to you as soon as possible and will keep you updated. Meanwhile, if you or friends want to pre-order more Dittos, go to www.simplematters.com. The pricing is a bit higher (shipping & handling), and you will only be charged when your order is ready to ship.
YES, Ditto ships to most of Europe. See our FAQs below.
"Ditto Might Be the First Impulse Buy Wearable" - WirelessWeek
"Ditto Wants To Be A Wearable 'You’ll Actually Wear – Every Day'" - Wearable World News
"For $29, this wearable has ‘no display, no lights, no gimmicks’ — but it could be indispensable", Venture Beat
"The Ditto Might Just Be The Most Meta Wearable Yet", Fast Company
"...wearables like the Ditto might kill off the likes of Android Wear and the Apple Watch before they have a chance", Fast Company
"The pitch behind most new wearable devices is that they can free you from your smartphone obsession, but at the end of the day that usually means just another screen serving up notifications to your wrist or right in front of your face. So what if there was a gadget that could actually keep you tethered to your smartphone without adding even more distractions to your life? Now there is thanks to Ditto, an “anti-gadget” that promises to do just that", TechnoBuffalo
Shipping in February 2015 -- if not before
Smartphones do so many things. But it’s easy to become a slave to them. We created Ditto as a kind of anti-gadget – something to free people from worrying about their smartphones and to be more present in life.
We made Ditto as simple as possible, because at Simple Matters, we believe that, well, simple matters. So we went to a whole lot of trouble taking things out of Ditto.
Just wear Ditto close to your body and don't worry about checking your phone every 10 minutes. You'll feel it vibrate when someone you've chosen as important is trying to reach you. Stop missing calls or messages because you didn't hear your phone ring or feel it vibrate because it was in your purse, or left on mute while being charged.
Use the free app to create Favorites, so only those people you designate will get through. You can also customize vibrations for particular people. The electronic tether will cause Ditto to vibrate when you've left your phone at home, in the office, at a cafe, etc. And Ditto's alarms are great for waking up without disturbing your partner, remembering a parking meter, or something else important.
Ditto is at the production prototype stage. All videos are of actual working units, identical to final production.
How to begin using Ditto
Use the free app (iOS or Android) to personalize your Ditto
What Ditto is NOT
- Complex - Your already have complex (your smartphone). Ditto is simple, because simple matters.
- A solution looking for a problem - Ditto was created to solve real problems - missed calls and lost phones - and we solved them!
- A product concept seeking crowd funding to find a solution - We've been developing Ditto from concept to production prototype for 2 years - the hardware is done. Our team of engineers and designers are industry veterans - many of us have been working together for over 15 years. We've completed tooling and are working with a leading Chinese manufacturer of high quality, high volume, consumer electronic products. Ditto is expected to begin production before the end of the year.
- Overkill - Too much technology leads to complicated and expensive products.
- Smoke & mirrors - All videos on this site are of real working production prototypes - nothing is simulated.
- Restricted - Ditto is for everyone - women or men. One size fits all.
- Another screen - You already have a smartphone you carry with you. Do you really want a smaller, less ergonomic version of that? Remember, with all Bluetooth devices, you still need to carry your smartphone.
- A tracking device - We value your privacy. We don't have access to your location. We don't collect data on you in order to sell to others.
- Rude - Have you been at a meeting where people are frequently looking at their wrists?
- Another device demanding your time and focus - Isn't it better to be present with the people around you?
- A partial solution - Ditto comes complete with battery, wristband, slimming coin slot door, and smartphone app.
- Silly - You won't be subscribed to robo emails congratulating you on how well you're doing.
- Feature creep - Sorry, you can't send your heartbeat to a loved one with Ditto.
- A pseudo health device - Nothing's worse than bad medical information from cheap products made by companies inexperienced in quality health care.
- A fitness device that's inaccurate or unreliable - Do you think a wrist worn device will accurately measure your bike riding activity?
- Nerdy - Ditto is designed to be worn discreetly. There are no flashing lights or miniature controls. Its elegant design was created by people with products in the permanent collection of the Museum of Modern Art.
- A time waster - Ditto is completely intuitive to use - no learning required. The app is just used for settings, not a diary for what you had for lunch.
- A status symbol - You might want something to wear to show others how successful you are - but this isn't it.
- Another remote control or payment device - Your smartphone already does that.
- Another hidden camera - Need we say more?
- A watch - You probably have one or more you love - or you just use your smartphone.
- A poor attempt at jewelry - You already have real jewelry, and you can vary it to suit your mood or dress.
- Something that's uncomfortable to wear all day long - Who wants that?
- Expensive - We worked hard to design a product that was easily affordable - in fact, an impulse buy.
- Something you have to remember to charge every night - Cool tools should make life easier, not more difficult.
Ditto uses a low-cost, easy-to-find lithium battery. Ditto notifies you when the battery needs replacing—normally in 4 to 6 months.
Ditto is production ready.
With your help, Ditto will begin delivery in the first quarter of 2015.
Bob Olodort, Co-Founder, leverages his over 30 years of experience as an inventor and entrepreneur to drive the company’s mission to create and bring to market new categories of products that are simple yet compelling solutions to everyday problems.
Bob has worked with companies such as Samsung, HP, Sony, Motorola, Seiko, Dell, Palm and Targus. His notable inventions include the first computer label printer, the first folding computer keyboard, and Samsung’s UpStage music phone, sold in the U.S. by Sprint. Bob also co-founded Think Outside, which engineered and manufactured the “Stowaway” folding keyboard.
The Stowaway keyboard is in the permanent collection of the Museum of Modern Art and three of Bob’s inventions have sold tens of millions of units with sales of hundreds of millions of dollars. Bob was named the Ernst & Young Entrepreneur of the Year in 2001 and holds dozens of U.S. and foreign utility and design patents.
Marc Guren, Co-Founder, taps into his over 30 years of experience as a technology industry investor and entrepreneur developing, financing, producing and marketing technology. Marc has worked side-by-side with Simple Matters co-founder Bob Olodort on several ventures over the past 25 years.
A graduate of Harvard College and Harvard Law School, Marc practiced high-tech and intellectual property law with Arnold & Porter, afterwards co-authoring a two volume legal treatise on "Computer Software Protection Law." He then moved into the business world, serving as a Vice President with Roy Disney's Shamrock Holdings, Inc., where he was, among other things, involved with the acquisition, operation and expansion of a leading consumer entertainment software retailer. He later worked as a Senior Vice President with media and information service company Kagan World Media on developing and divesting media properties, including a software search company to AOL.
Marc has been a long-time advisor to and an investor in various tech, information service, software, financial and health related firms, providing financing, planning and strategic assistance. He evaluated and negotiated numerous investment and acquisition opportunities, as well as identified and negotiated strategic partnerships and licensing arrangements with leading technology companies. He has taken active roles in the operations of these businesses. Marc has also held positions with several leading investment groups and has been active in Tech Coast Angels, the country's largest angel investment network.
Arturo Meuniot, Chief Mechanical Engineer, is a founding partner at Alloy Product Development, a company providing mechanical engineering services to the consumer electronics, household goods, professional equipment, and medical industries. Alloy has helped several high profile clients produce class-leading products, including Beats’ Studio Wireless headphones and Jawbone’s new ERA headset. Arturo received a bachelor’s degree in mechanical engineering from Stanford University in 1995. He spent 5 years at Function Engineering, gaining experience in the toy, medical, computer, and consumer electronics industries. In 2001, he left Function to work as an independent contractor and eventually formed a small 3-person engineering consultancy. In October of 2008, Arturo partnered with Chris Fruhauf to form Alloy Product Development. Arturo believes in applying creativity, focus, discipline and engineering principles in the quest for simplicity on the far side of complexity.
Fred Bould, Industrial Designer, was born in Pittsburgh, Pennsylvania in 1964. He studied design at Carnegie Mellon University (BFA '87) and, following three years with some of London's leading industrial design studios, completed his product design engineering master's degree at Stanford University (MS '95). Bould then established his own Silicon Valley practice to pursue a range of collaborative design opportunities. His work for companies like GoPro, Nest Labs and Roku has been recognized internationally by the Industrial Design Excellence Awards, London Design Museum Design of the Year nomination, Cooper Hewitt Permanent Collection, D&AD Awards Red Dot Awards and Permanent Collection San Francisco Museum of Modern Art. His studio's work is noted for its powerful simplicity, elegance and depth.
Frank Dunn, Chief Electronics Engineer & Firmware. Team leader for the five person team that developed the hardware and firmware for Ditto. His team has over 60 combined years of experience developing digital wireless products and over 100 combined years of developing digital consumer technology products. Clients include Siemens Mobile, Plantronics and Motorola.
Terry Spurling, App Software, has been writing software for 30 plus years since the days of the Apple II+. He is a founding partner at Harborlight Solutions, a company with a belief and mission in creating smartphone applications focused on solving problems. Harborlight has worked with both small companies and world-class universities to create simple and elegant solutions to common, everyday problems.
Phil Baker, Strategic Advisor, has 40 years of experience in all facets of product development, including invention, design, engineering, industrial design, marketing, manufacturing and distribution. He has been responsible for more than 80 products spanning the category of consumer electronics, including computers, accessories, mobile devices, printers, cameras, eReaders, home appliances, music players, headphones, and more.
Phil has played key roles in developing the innovative flag-ship technologies and products of many leading companies. He developed and implemented product, manufacturng and/or market development strategies for Pono Music, Apple Computer, Seiko, Polaroid, Polycom, Proxima, Think Outside and others.
Currently, Phil writes the “On Technology” column for the San Diego Daily Transcript and maintains a blog, which feature product reviews, the latest gadgets, travel tech and commentary. Baker is the author of “From Concept to Consumer”.
Franz Krachtus, Graphic Designer, Photographer. Once named one of the Top 40 Entrepreneurs Under 40 by Entrepreneur Magazine, Franz Krachtus, whose company is Hollywood Pixels, is a widely respected graphic designer and photographer. He has helped launch numerous products and services and is the co-creator of the nation’s first cross-carrier wireless text messaging and broadcasting platform as well as the The Super Cantenna, a revolutionary WiFi antenna. Franz is also currently providing his creative services to Neil Young’s Pono Music Player as part of the extended team.
Annie Bruss, Social Media, is a native of Wisconsin, currently living in Los Angeles. She attended the University of St. Thomas in St. Paul, MN, where she earned her B.A. in Creative Writing and American Cultures. Since moving to LA, she has worked for the Head of Social Media at United Talent Agency where she executed campaign strategies for clients such as the NBA, NPR, and Bare Escentuals. She then went on to head up social media marketing initiatives at rising startup, Luluvise, and currently works as a social media strategist, collaborating with several startups and nonprofits around the city.
Max Benesi, Social Media, kicked off his social media career at United Talent Agency, one of Hollywood’s premiere agencies representing talent such as Johnny Depp, Gwyneth Paltrow and Judd Apatow. They specialize in daily maintenance of social media channels including executing and driving campaign strategies, content creation and training others in their processes. Having worked with clients such as the NBA, NPR and Bare Escentuals, Max is comfortable and happy to adapt his strategies based on the specific needs of each company.
Ray Oliver, Manufacturing Engineer, is co-founder of Zao Tech, a company that has been supporting companies creating products in Greater China since 2003. Today, Zao Tech supports its clients in all phases of manufacturing as well as mentoring startups in business planning and general operations beyond manufacturing.
Ray’s involvement in tooling and the processing of metal and plastic materials started 40 plus years ago as an apprentice toolmaker. During this time, he has helped designers push the boundaries of tooling, materials, and processing to enhance part & product designs.
Dana Ung, Manufacturing Engineer, is the Director of New Programs at Zao Tech. His role focuses on managing the New Product Introduction (NPI) team in Shenzhen, China to bring products from concept through design to mass production. He draws from years of experience in mechanical design, engineering program management, and supply chain management.
Dana received his BS and MS in Mechanical Engineering from Stanford University. His past work experience includes product design and mechanical design at Apple, Palm, and IDEO. Before moving to Shenzhen to work at Zao Tech, Dana lived in Myanmar working with a non-profit, iDE, to design an affordable deep-lift water pump for villages in the countryside.
Uses of Funds
• Our primary uses of funds contributed are expected to be:
• Final payment on initial manufacturing production order
• Final development of app software for iOS and Android
• Final development of manufacturing processes – including Quality Assurance, certifications, supply chain management and ramping up of production
• Final development of packaging
• Shipping, importing, fulfillment and customer delivery of product
• Operating expenses including marketing and customer support
Risks and challenges
As our timeline shows, we’ve accomplished a lot and Ditto is almost ready for delivery. We’re near final production and need your help to get Ditto out and to market. At this point, we believe that the key risks are the following:
• Changes in 3rd party mobile phone devices and software (we can’t control what others might do)
• Changes in Apple store and Google play delivery of apps (if they change policies we’ll have to develop other app delivery channels)
• Finalizing the apps and the risks inherent in software development (bugs can be troublesome to find and solve, although we’ll be posting updates to our free iOS and Android apps; and the device firmware can be updated over the air)
• Finalizing the manufacturing process and the risks inherent in large scale production of a high quality product and ramp-up, including but not limited to manufacturing problems, labor issues, quality assurance issues, and supply chain issues for future orders (although we’ve got our initial order covered), government certifications
• Finalizing contracts with various parties in the process regarding post-initial production (we have been working harmoniously over many months and have agreements but some i’s have to be dotted and t’s have to be crossed (as Shakespeare said, blame the lawyers)
• Import issues (while designed in California, it’s coming from China)
• Product distribution and delivery risks (although we doubt it will snow in Southern California, there are other risks)
• Cost overruns (we’re trying, but stuff happens)
• U.S. and international utility and design patents are pending but have not yet been issued
With our team of world-class partners, all of whom have extensive experience delivering products like Ditto to market, we have successfully addressed past challenges and are prepared to deal with new ones ─ whether known or unanticipated.
We are an open organization and committed to letting our backers know our progress. We know there will be bumps in the road, there always are, but we are prepared to deal with them quickly, effectively and openly.
Our goal is to deliver a quality, affordable and helpful product that you won't want to be without. But above all, to keep it all simple because simple matters.
(c) Copyright 2014 Simple Matters LLC. All rights reserved.
Simple Matters and Ditto are trademarks of Simple Matters LLC. U.S. and foreign patents pending. Apple and iOS are registered trademarks of Apple Computer Inc. Android is a registered trademark of Google Inc. Other trade names are trademarks of their respective owners.Learn about accountability on Kickstarter
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