About this project
The Stanley Kickstarter campaign is now closed, but thanks to our Backers we're able to go into production! Visit www.distilunion.com to order yours:
- Nate needed a stand for his phone at his desk that had a low angle comfortable for typing.
- Lindsay wanted a way to elevate her on-screen recipes in the kitchen when cooking messy Mexican meals.
- Mary was tired of holding her phone up during Facetime calls.
- Brian dreamed of a place to perch his phone by his bed that would keep his cable from falling behind the nightstand.
So, we designed Stanley to do all these things and more – in an intuitive form crafted in the USA with carefully selected materials:
Leather and felt exterior with solid steel-core construction give Stanley a distinguished look and adaptable functionality:
+ Bendable sections adjust to various heights and viewing angles
+ Compatible with smartphones and small tablets, including cases
+ Surprisingly heavy, Stanley will sit and stay wherever you need a stand
+ Cable pass-through holds your charging cable right where you need it
+ Made in the USA with Italian leather – a refreshing alternative to typical tech docks
In 2012, we launched our very first Kickstarter: Snooze, a bedside dock custom fit for the iPhone 4 and 5 – but since then, phones have gotten bigger, iPhones aren't the only popular smartphone, and phablets are a thing...
So once again we found ourselves facing a problem that needed solving: A pleasant place for our phones to perch. This time, we set out to design a stand that would function well and look great not just on a bedside table or desk, but also in an entry way, by the couch, in the kitchen – anywhere in your home. We also didn't want to limit its use to iPhones, so we scrapped Snooze and started from scratch. Working with some of our favorite materials, we developed something entirely new... something more flexible – literally!
We started out with some really great and adaptable forms, but quickly realized they didn't have the most stable geometry or all the flexibility we needed. After experimenting with some bendable metal samples we had around the office, we quickly made some proof-of-concept models; there was something there, but it needed a lot of refinement. After a few iterations, we developed a simple construction that focused the bending in just three points which gave us enough freedom of motion to adapt to any useful viewing angle.
Bonus: The included 6-foot USB extension cable works with your existing USB charging cable and wall plug, making it easier to connect to those hard-to-reach outlets. The cable is covered in a woven fabric and is tangle resistant.
And if you need to take your charging cable with you, we love these 4" cables from InCase and the Native Union JUMP cable/battery for the ultimate in grab-and-go portability.
The Kickstarter community has been the driving force behind our development – not just of products, but of our small business. Nothing compares to the feedback and community involvement here on Kickstarter, so we're back to raise the funds we need to produce Stanley. Thank you for your support! Please consider sharing the word about Stanley:
Distil Union is a micro-collective of designers in Charleston, SC who are having fun (and working hard) creating solutions to real-life problems. Our incentive to innovate comes from a deep desire to create objects that people love.
For Stanley, we're seeking the funding needed to cover the cost of materials and tooling (the leather-cutting dies), to manufacture our first production run to meet minimum quantities, and also cover Kickstarter / credit-card processing fees (up to 10%). Will you help us spread the word about Stanley so we can bring him to market? Here! Buttons!
U.S. Provisional Patent Application No. 62/290,868
U.S. Design Patent Application No. 29/553,696
Risks and challenges
We have a reassuring track record of successful product launches with on-time delivery (this is our 6th Kickstarter!). Take a look at our past campaigns for the votes of confidence that we're going to design something useful, execute it well, and get it to you when we say we will!
From our last Wally Wallet campaign, one happy Backer named Patrick commented: "This is probably the most satisfied I have ever been with any kickstarter project and product from start to finish. You guys really did an outstanding job." Thanks, Patrick!
Surprises can and will pop up along the way, and luckily we've learned ways to minimize risk for us and for you:
+ working closely with trusted manufacturers
+ setting comfortable schedules that allow for hiccups and setbacks
+ doing thorough work in advance (our due diligence as designers)
+ applying what we've learned in the four previous campaigns (notice our LIMITED pledge levels, to ensure we don't over-promise and under-deliver)
The photos you see are production-ready samples straight from the same place that will be producing the stands you'll receive.
Distil Union's best-selling products exist today thanks to the generosity and gumption of the Kickstarter community. Many thanks and highest fives!Learn about accountability on Kickstarter
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