About this project
The First Aluminum Samples Are In!
Only hours remain to grab a solid aluminum Snooze at a discount! Each one is milled out of a solid block of aluminum with a soft, anodized finish just like your iMac or MacBook. Take a look at the stunning samples we received today – more pics over in the Updates. We wish you could feel how heavy they are!! Impressive!
Testimonials and Press
Have a listen to the recent podcast we did with Brett and Jason A. @MindOfTheGeek: New Geeks On The Block Ep. 12: "You Snooze, You Don't Lose"
Snooze has been called "Favorite Kickstarter Project" by BiteMyApple, and recently named among the Top Gadgets of the Week at TechGoesStrong! Our favorite write-up has to be the one over at DVICE, the tech blog of the Syfy Network (how cool is that?!). We were stoked to see Snooze featured on two of our favorites, Notcot and Grassroots Modern. Here are some other glowing reviews from Mashable, FAB, Direkt Concept and Cool Material:
Easy Pledge Guide
$5 - Access to Backer-Only Updates
$19 - Weave cloth-covered USB cable
Or ADD $19 to any pledge total!
$25 - Super Soft American Apparel T-shirt
Or ADD $25 to any pledge total!
$40 - Snooze in one of the three wood designs
$40 - Snooze + Cable for the early birds
$40 - Snooze + Cable for iPhone 5
$55 - Snooze + Cable for later backers
$79 - Aluminum Snooze + Cable for early birds
$79 - Aluminum Snooze + Cable for iPhone 5
$99 - Aluminum Snooze for later backers
$99 - Two Wood Snoozes + 2 Cables
$300 - 10 Wood Snoozes + 10 Cables
$2900 - 100 Wood Snoozes + 100 Cables
We'll send out a survey at the end to get everyone's Snooze colors and T-shirt sizes, including a roomy XXL option perfect for snoozin' in!...
Snooze is available in either solid Maple or Aluminum. The Aluminum Snooze is machined here in the US out of solid aluminum that is then bead-blasted and anodized to achieve a finish like the Apple MacBook. Thanks to the sleek design and attractive Snooze app clock display, it's actually a sensible dock solution for places other than your bedside. We envision it looking oh, so fine (and a bit cheeky) on your desk right next to your iMac...
The range of wood options now includes:
- Satin Lacquer Finish we call "Natural"
- Dark Ebonized Finish we call "Midnight"
- Soft White Finish we call "Daylight"
For Snooze Natural and the Aluminum Snooze, you can now choose from Pillow White or Shut-Eye Black for the top rubber snooze bar.
Solving a Universal Problem
We were tired of fumbling for our iPhone alarm in the morning, so we created Snooze – the bedside stand with a big snooze bar. It creates a home for your iPhone and cable, so no more knocking your iPhone off of the nightstand or turning your alarm off by accident. Snooze lets you easily quiet your alarm or incoming phone calls. Some call snoozing your alarm lazy, but we like to think of it as keeping the dream alive...
We've all dealt with the problem – the iPhone alarm goes off, your brain is full of fog and your glasses are somewhere not on your face… you poke blindly at the screen hoping to tap the tiny "snooze" button, you knock your iPhone onto the floor, or heaven forbid you swipe the lock and deactivate the alarm altogether. Before we had iPhones, mindlessly slapping an alarm clock always seemed to do the trick. That's it – adding a giant snooze button to the iPhone is answer!
Turning an Idea into a Product
We started developing Snooze by researching existing bedside solutions. There are some great docks out there, but nothing with the functionality and style we envisioned. We went to the drawing board with these criteria:
• It should easily silence your iPhone alarm
• It should be an attractive bedside home for your iPhone 4/4S
• You should be able to use your iPhone while it's charging
• It should work with or without the Apple Bumper Case
We all brainstormed, and Adam and Nate sketched up a bunch of concepts. Then Adam cranked out CAD models. What worked best was a flexible top with a rigid insert (see impromptu steak-knife hack, above). This transfers the force to the iPhone volume buttons, so it works mechanically - without the need for complicated electronics! This means any alarm app that uses the volume buttons to snooze will work, but of course we're developing a free app that will work seamlessly with Snooze. It'll feature a dimmable clock-face display, plus the ability to change the length of your snooze time.
Snooze has a pass-through hole in the back to hold your iPhone cable there where you need it. You can use your own cable or add Weave, the extra long fabric-covered cable we designed to go with the Snooze.
COMPATIBILITY: The current Snooze is custom made to fit iPhone 4 and iPhone 4S. It is designed especially for those of you who don't use a case, or those of you who use the Apple Bumper case.
Turning a Dream into Reality
Our latest prototypes look great and work really well. We've been talking with lots of factories to get Snooze to a level we're proud of. In fact, we've made it a priority to use US manufacturers for the maple and the aluminum. This is of course more expensive, but we think it's well worth it.
It's going to take $50,000 to bring this dream machine to reality – this covers mold-making/tooling, shipping, packaging and manufacturing in the larger quantities that'll make Snooze more affordable for everyone. (Check our FAQ below for more details). This is why we're reaching out for funding from the very people who want our product as badly as we do!
We have a range of pledge levels to suit all kinds – from Early Bird discounts, to KEEP THE DREAM ALIVE t-shirts we'll be screen-printing ourselves, to bundles of everything in between. We're comfortably projecting to deliver in September, with the iPhone 5 Snooze and Weave of course delivering sometime after the announcement. We have manufacturers lined up, and they're ready to start turning this dream into reality. This means reaching our goal earlier will let us move forward with suppliers and get Snooze to you even sooner! Thanks for reading our story, and thanks so much for your consideration.
Mucho Thanks To: Cole Palmer and Kevin Eichelberger at Blue Acorn for sharing their e-knowledge with us. Tim Passarella for the enthusiastic late-night camera work. Tom McCorkle for his impeccable photography and guidance in all things visual. Josh Kaler at Hello Telescope for the Snooze App alarm sounds and the video soundtrack. Kit Hughes and his team at Pixel Perfect Code for the Snooze App development. Michael Salvo for his priceless and complimentary SEO assessment. And all of our friends and family for their ongoing support and feedback!
Spread the Word: ALL OR NOTHIN'
Apologies in advance for putting this entire section in bold, but it's very/muy/très important! Not everyone knows that Kickstarter is all-or-nothing: If we don't reach our goal, no money changes hands. Right now you're pledging to fund Snooze if the goal is reached – this means if we don't raise the full $50,000, Kickstarter won't charge anyone and we won't go into production. We are literally depending on you and people like you who want Snoozes! Actually, even if you don't want a Snooze or Tshirt for yourself, please help us keep the dream alive by clicking the FACEBOOK or TWITTER icons above to easily spread the word to the rest of the planet!
Thanks so much for your support!
Snooze will work with your case if you have an Apple Bumper, or in the unlikely event that your case is the same size or smaller as the Bumper and has protruding volume + - buttons (we haven’t found one). There are so many of cases out there, and to make Snooze compatible for some but not all often creates a lot of confusion… and returns. We’re making it simple: Anybody with an iPhone 4 or 4S can use Snooze; just think of it as an added bonus for those of you who use and love the Apple Bumper. Let your phone sleep in the buff if you rock another case.
Handy reference: Apple Bumper case dimensions: 11.3mm thick x 63.2mm wide x 120mm tall.
Why yes it is! The plug at the back is meant to hold your cable in place so it's there when you need it instead of falling behind your nightstand. But if you need to, just remove the plug and take your cable with you (or skip the plug altogether, whatever works for you)! Our Weave is 5', or Incase and Griffin offer 10' cables.
We'd love to know the answer to that, too! If it doesn't work with the impending iPhone 5, we'll design one that will and ship that to you. Just select the iPhone 5 reward now available if you're going to upgrade.
Yes! The display shown is a mockup of the Snooze App currently in development. It's designed specifically to work and look great with Snooze – from the dimmable clock, to the ability to adjust your length of snooze time. That being said, other alarm apps will work with Snooze as long as you're able to silence the alarm by pressing the iPhone volume buttons.
If we reach our goal and secure funding, the Snooze App will be included with Snooze for FREE!
That's a lot of money for sure. We need that much to pay for prototypes (so far around $2,000) tooling for the plastic parts ($5,000 - $12,500), setup for the wood jigs ($600), a minimum run of 3,000 US-produced wooden sets ($18,000) and a minimum run of 3,000 plastic/rubber sets ($8,500). Packaging costs at least a dollar per product ($3,000 - $6,000) and the cables run us a total of about $9,300. All this has to be shipped to a central location for us to assemble and ship to you! $50,000 doesn't cover it all and we're prepared to pick up the rest of the tab. The Kickstarter website takes a cut as well as Amazon, so we'll be left with $45,000 to put back into the project if we reach our goal.
Like us on Facebook and share our posts with your friends and family! Blog it out! This is truly a group effort. We need your help to get the word out. We've seen most of our support come from the Kickstarter site and from Facebook. A few blogs that have picked us up have helped a lot when they link to our Kickstarter page directly.
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