We were tired of fumbling for our iPhone alarm in the morning, so we created Snooze – the bedside stand with a big rubber snooze bar. Read more
This project was successfully funded on July 26, 2012.
It’s Our Final Kickstarter Update – Happy Snoozeyear!
We’re proud to announce: Snooze Kickstarter has reached its completion! There may still be packages making their way across the ocean, but we’re stoked to say that 99% of pledges have been fulfilled.
Big thanks to each and every one of you! Our humble gratitude goes out to the iPhone 5 backers in particular, as we faced interminable delays for a woven Lightning cable. Some of you were disappointed, which we understood (we were disappointed, too). Most of you graciously accepted our apologies and a cable compromise, and for that we thank you immensely – we literally couldn’t have completed the Kickstarter without you, your support and your understanding. While we hope to offer a Lighting Weave at distilunion.com in the future, we’ve learned not to count our chickens before they hatch. Or put all our eggs in one basket. Something we hear time and time again is to under-promise and over-deliver, which will certainly be our approach in future Kickstarters (hint hint).
The Design Dialogue
Something special about Kickstarter is the dialogue that we as designers are able to have directly with people who are genuinely interested in the product and the process. Backer feedback has been great – mostly glowing, with a healthy sprinkle of constructive criticism. Some of your comments even influenced the final design!
The source of the majority of complaints has been the Snooze App. We admittedly are not app developers and underestimated just how complex apps can be – even a “simple” alarm clock app (or so we thought)... We recognize that Snooze the bedside dock absolutely needs a landscape clock display and reliable alarm app. We're currently working to partner with developers of [successful, highly rated, proven] alarm apps in hopes of providing all Snooze users a 100% satisfying Snooze experience. In the meantime, if you find another app that you love to use with Snooze, let us know and we'll share the link on the website.
What’s Next for Distil Union?
Running a Kickstarter can be a full-time job. Still, we’ve been developing and testing our next product, and we really think you’re gonna love him! Imagine a small and simple product, useful and handsome, found at the intersection of handcrafted and high-tech :) He’s almost ready for his debut, which most likely will be here on Kickstarter! Stay tuned to see how we apply what we learned from our first Kickstarter...
Meanwhile, Snoozes are available on our webstore – if you love your Snooze and can spare a few minutes, we'd really appreciate it if you’d continue to spread the word! Tweets are great, as are re-pinned Snoozes and new Facebook friends :)
Cheers and high fives! Happy 2013 from all of us at Distil Union,
Adam, Nate and Lindsay