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$5,165
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16days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, May 9 2019 11:37 AM UTC +00:00.

Jacob MorrisBy Jacob Morris
First created
Jacob MorrisBy Jacob Morris
First created
$5,165
pledged of $500pledged of $500 goal
184
backers
16days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, May 9 2019 11:37 AM UTC +00:00.

About

You make a lot of decisions everyday about many things. Career. Money. Health. Relationships. Environment. Spirituality. And more.

But sometimes you struggle with those decisions. Stumbling your way through life, feeling directionless. Or, becoming paralyzed and overwhelmed by important decisions.

Your values are the key to better decision-making. 

“It’s not hard to make decisions when you know what your values are.” - Roy Disney

When you connect with your personal values you can chart a course that’s right for you. You can align your motivations with your actions to live a more fulfilling and meaningful life. 

This is a wonderful card sorting game that allows you to fully explore your core values. However, this isn’t just some deck of cards with an arbitrary list of values. This deck packs a punch and leverages some of the best research we have on human values today.

Social psychologist, Shalom H. Schwartz pioneered the Theory of Basic Human Values. In summary, he theorizes that of all the words we use to describe values, that the broad, underlying motivation of those values can be distilled into a framework of 10 value categories and 57 individual values.  

With over 200 studies in 80 countries, the Theory of Basic Human Values is one of the most widely studied values frameworks. 

The real beauty in this framework is that it provides a common language of understanding in how we think about and express our values. It gets to the root of what motivates you. 

The deck is designed to be simple and functional, making it a useful learning resource. On the front side, you have 57 cards that represent individual values and are color-coded by value category.

The deck is made-up of traditional poker size cards, so they are easy to handle in your hands, and great for sorting through in a table activity. 

There are many ways you can use this deck to sort through your values, and one possible technique is provided for you in the deck instructions that you might find useful.

You first pick out all the value cards that resonate with you. Then, you go through a couple more steps to help you refine the list down further, so you can get to your top 5 to 10 values.

Then, once you identify your top values. You put the deck back in numerical order and flip it over. You’ll find lots of questions to help you think through your values even further. 

Good questions have the power to help us pause and reflect for a moment. To think about our lives in new and interesting ways. To find patterns and possibilities that perhaps we did not see before. 

The questions are presented to you in three sections:

Aware – To help you build awareness and define your values

Affirm – To help you embrace your values through the lens of your life experience

Apply – To help you live by your values and put them into action 

It's a great set of questions not only for personal use but also in coaching for values.

The research behind this values framework

So you want to know more about the research behind the values framework in this deck? 

This card deck is based on the Theory of Basic Human Values and builds on the work of Shalom H. Schwartz, Professor Emeritus of Psychology at the Hebrew University in Jerusalem and former Scientific Supervisor of the Socio-Cultural Laboratory at the National Research University—Higher School of Economics in Moscow. A leading social psychologist on human values, Dr. Schwartz’ work and the Schwartz Value Survey (SVS) assessment have been widely accepted and validated by the scientific community.

His research has been published internationally in journals of social psychology, cross-cultural psychology, developmental psychology, political psychology, sociology, education, law, and economics. He has also collaborated with approximately 150 researchers who have already applied his theories and methods for measuring values in more than 80 countries.

If you are not very familiar with the Theory of Basic Human Values and want to work with it in a professional capacity, a great place to start is with an overview of the theory.

And, if you're still hungry for more, you can dive into the 200+ studies on ResearchGate.

However, professionals are often really interested in validity–in how the values in this framework are associated in meaningful, predictable ways with other variables. And, we'd like to call your attention to these 13 studies in particular:

Schwartz, S. H. (2015). Basic individual values: Sources and consequences. In D. Sander and T. Brosch (Eds.), Handbook of value (pp.63-84). Oxford: UK, Oxford University Press.

Schwartz, S. H. (1992). Universals in the content and structure of values: Theory and empirical tests in 20 countries.  In M. Zanna (Ed.), Advances in experimental social psychology (Vol. 25) (pp. 1-65). New York: Academic Press. doi.org/10.1016/S0065-2601(08)60281-6

Schwartz, S.H. (1996). Value priorities and behavior: Applying a theory of integrated value systems. In C. Seligman, J.M. Olson, & M.P. Zanna (Eds.), The Psychology of Values: The Ontario Symposium, Vol. 8 (pp.1-24). Hillsdale, NJ: Erlbaum. Reprinted in: Faculty de Humanidades y Ciencias Sociales (2001). Psicodebate 2, Psicologia, Cultura y Sociedad (pp.119-144), Buenos Aires: Universidad de Palermo.

Barnea, M., & Schwartz, S.H. (1998). Values and voting. Political Psychology, 19, 17-40.

Boehnke, K., Schwartz, S. H., Stromberg, C., & Sagiv, L. (1998). The structure and dynamics of worry: Theory, measurement, and cross-national replications. Journal of Personality, 66, 745-782. doi/10.1111/1467-6494.00031

Ros, M., Schwartz, S.H., & Surkiss, S. (1999). Basic Individual values, work values, and the meaning of work. Applied Psychology: An International Review, 48, 49-71.

Schwartz, S. H., Sagiv, L., & Boehnke, K. (2000).  Worries and values. Journal of Personality, 68, 309-346.

Sagiv, L., & Schwartz, S. H. (2000). Value priorities and subjective well-being: Direct relations and congruity effects. European Journal of Social Psychology, 30, 177-198.

Roccas, S., Sagiv, L., Schwartz, S. H., & Knafo, A. (2002). The Big Five personality factors and personal values. Personality and Social Psychology Bulletin, 28, 789-801. doi:10.1177/0146167202289008

Bardi, A., & Schwartz, S. H. (2003). Values and behavior: Strength and structure of relations. Personality and Social Psychology Bulletin, ­29, 1207-1220. doi:10.1177/0146167203254602

Sagiv, L., & Schwartz, S. H. (2004). Values, intelligence and client behavior in career counseling: A field study European Journal of Psychology of Education, 3, 237-254.

Schwartz, S. H. (2007). Cultural and individual value correlates of capitalism: A comparative analysis. Psychological Inquiry, 18, 52-57.

Sagiv, L., & Schwartz, S. H. (2007). Cultural values in organizations: Insights for Europe. European Journal of International Management, 1, 176-190.

You can get a desk reference of the Theory of Basic Human Values with this free download.

Who loves this deck

While individuals, couples, families, and friends love the insights they get from this deck as a personal game, we find this deck to be especially useful among:

  • Life & career coaches who want to leverage a solid framework to coach for values
  • Corporate facilitators, trainers, and HR professionals who want to bring more self-awareness to the dynamics between employee and organizational values
  • University leaders, MBA program administrators, and career service professionals who want to help students and emerging leaders actualize their values prior to graduation
  • Healthcare leaders, wellness coaches, and clinical psychologists who want to incorporate values-based development into their practice

What's in the box

Inside the box you’ll find a total of 60 cards. 3 cards include an overview and instructions and the remaining 57 cards include the values framework and values questions.

In addition, you can register your deck to get several additional free tools and resources to help you explore your values even further.   

This product is part of a much larger, grass roots effort to operationalize the latest research on human values for personal and professional development. To learn more about our work, visit Discover Your Values.

Risks and challenges

We do not anticipate any major challenges to this project, and we promise to stay transparent and update you every step of the way.

Much of the work is already done; the design phase of the cards is finalized.

We are using a manufacturer in China who specializes in making playing cards, and they have already produced some high-quality prototypes for us. The manufacturer also specializes in fulfillment for crowd-funded campaigns like Kickstarter, so we will be using their fulfillment service to ship the decks to you in the most cost-effective and efficient way.

Now we just need your support so that we can afford to print the first batch of decks.

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