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Luxury playing cards retelling the legend of Fillide. Inspired by nature, mythology and magic. Made in Europe. Printed by Cartamundi.
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326 backers pledged €14,406 to help bring this project to life.

About

€14,406

326

“You shall be marked upon my tomb as the cruel cause of my death, and handed down to posterity in these or similar lines: “Fillide died by the cruelty of Acamante; a faithful mistress by a perfidious guest. He was the barbarous cause; she gave herself the fatal blow.”

-‘Fillide to Acamante’, adapted from The Epistles of Ovid, 43 BC-AD 18 

Acqua tuck box mock-up, featuring silver foil on matte card
Acqua tuck box mock-up, featuring silver foil on matte card

125% Funded - Fillide Companion Booklet UNLOCKED

A huge thank-you to all our new backers. You’ve helped us break the 125% funding barrier and unlocked the Fillide Companion Booklet.

The Fillide booklet render. A Kickstarter exclusive and a real insight into the creation of the deck and the legend of Fillide.
The Fillide booklet render. A Kickstarter exclusive and a real insight into the creation of the deck and the legend of Fillide.

The A6 booklet will retell the story of Fillide in more detail, as well as providing large images of all the courts and aces. With these, we will go into details bout all the symbolism within the designs and as much detail about the design process as we can. You’ll find out not just about every character and figure represented, but all the objects around them and even the choice of colour palettes.

If you are a TITAN backer (backer number #001-215) and have pledged at least €35 good news - you already get this for free! If you pledged less, then you can simply upgrade your pledge to at least The Gambler (€35), or add €6 and you will receive the booklet.

If you are not an early backer, don’t worry! Simply add €6 to your pledge using the manage your pledge button to receive the booklet.

Uncut Sheets Unlocked!

Render of the uncut sheet - subject to minor changes!
Render of the uncut sheet - subject to minor changes!

We're glad to announce that after a few requests we now have uncut sheets available as an add-on for all tiers.This means that even if you haven't pledged for a premium tier, you can still add an uncut sheet to your order.

EU/USA +€30 for one or €45 for one of each colour

ROW +€40 per sheet or €55 for one of each colour

The cost includes shipping. The sheets will be kept to a short print run and  will not be reprinted. 

Fillide Acqua and Terra
Fillide Acqua and Terra

Inspired by the Sicilian folk legend of the origins of the almond tree, Fillide tell a timeless tale of magic and heartbreak passed down for centuries.

Fillide, the first project from Jocu, are a brand new concept in professional playing cards for magicians, cardists, gamblers, cartomancers, collectors and lovers of magical things.

Our cards don't just handle beautifully, they tell a story.

 Fillide Playing Cards 

  • 56 fully custom playing cards by Jocu designer Alessandra Gagliano
  • 52 cards, two jokers, a double-backer and a story card
  • Available in Acqua (Green + Silver) and Terra (Brown + Gold) 
  • Printed on Linen Finish premium B9 card stock by Cartamundi 
  • Metallic inks on the backs and the court cards
  • Embossed foil tuck boxes with interior printing
  • Foil accents and details on the tuck box
  • Designed in Italy, printed in Belgium. Fully created in 1000km² in Europe

Background

Designed in Italy by Sicilian artist Alessandra Gagliano, Fillide playing cards draw inspiration from the folk legends of Sicily, where ancient Greek temples and Roman theatres still stand almost side by side. The intriguing history of the island has created a diverse mix of cultures and ancient traditions, and these cards showcase beautiful imagery and symbolism from Sicilian folklore.

Printed in Belgium on Cartamundi's premium B9 card stock, our elegant and luxurious playing cards spread, fan and faro beautifully and will bring a dose of real magic to your performances, flourishes and card games.

Truly ‘Made in Europe’, the entire process of designing and producing Fillide playing cards will take place within less than 1000 km² in central Europe.

Acqua Tuckbox
Acqua Tuckbox

The Design

Available in Acqua or Terra, Fillide depict a wealth of ancient symbolism and imagery, as well as Sicilian iconography. Taking centre-stage is Fillide, after her transformation into an almond tree and blossoming at the touch of the returning Acamante.

Terra and Acqua versions with gold or silver metallic inks
Terra and Acqua versions with gold or silver metallic inks

The faces feature fully custom pips respecting the classic style of playing cards, meaning they are perfect for players and magicians.

The courts are completely custom whilst respecting elements of the classic designs. Hobbyists will appreciate the differences, but your spectators won't raise an eyebrow. They  feature characters from Sicilian folklore, a mix of Greek and Roman mythology. Fans will undoubtedly recognise some of the most notorious characters in the courts.

The Spades
The Spades

The Aces retell the entire tale of Fillide. From the couple meeting, Fillide and Amacante parting, the death of Fillide and finally her blossoming upon Acamante's return.

The two identical jokers are a reimagining of the classic Sicilian emblem of the Trinacria, which is also the earliest known name for the island of Sicily. 

Jokers
Jokers

The matte tuck boxes are finished with foil in gold or silver and feature embossed details.

Terra tuck box mock-up, featuring gold foil on matte card
Terra tuck box mock-up, featuring gold foil on matte card

Other details pay tribute to Juno (the Queen of Spades), goddess of the moon who took pity on Fillide and transformed her, the elements, the Sicilian triskele, and the three realms of nature - earth, sea and sky. Look closely and you will find many other intriguing details hidden throughout the 54 cards of the deck.

The Diamonds
The Diamonds

Fillide are printed by Cartamundi, on premium B9 card stock featuring CMYK colouring with Pantone metallic inks, embossed premium matte tuck box with foil touches and internal printing. No expense has been spared in realising the exact design we wanted.

Fans of Greek and Roman mythology will enjoy picking out some of the more famous characters in the courts...
Fans of Greek and Roman mythology will enjoy picking out some of the more famous characters in the courts...

For the casual collector, Fillide are a luxurious and unique design celebrating the beauty and magic of the natural world. For the magician and cardist, they are a spellbinding and mysterious tool for inspiring wonder.

The Legend of Fillide and Acamante

After her lover Acamante (Acamas) leaves to fight in the war against Troy, Fillide (Phyllis) is left anxious and alone. Unable to cope after months of being apart, she tragically dies of a broken heart. 

Moved by her plight, the goddess Giunone (Juno) takes pity on young Fillide and grants her another chance at life - as a beautiful almond tree. When Acamante finally returns, the tree blossoms into thousands of bright white flowers.

Having been a hugely important territory in both the Greek and Roman empires, Sicily’s folklore often mixes tales from both mythologies. The story of Acamante and Fillide is now a fixture of Sicilian folklore, often being retold and celebrated in springtime. In the south of Sicily, in Agrigento, the yearly blossoming of the almond trees is celebrated as a huge festival. The tale lives on today, albeit retold in dialect.

Over the thousands of years since these tales were first told, details twist and change. Was it Acamante or his brother Demafonte with whom she fell in love? Did Juno offer her a second chance at life, or was it the goddess Athena?

Whilst we may never know the original details of the legend, perhaps a clue to this classic tale of heartbreak and rebirth can be witnessed today at the Valley of the Temples in Agrigento. There you can see the Almond trees in full white bloom every year - right next to the Temple of Juno. 

An almond tree in bloom near the Temple of Juno, Agrigento, Sicily (Source: WEB)
An almond tree in bloom near the Temple of Juno, Agrigento, Sicily (Source: WEB)

Reward Tiers

Our campaign has two types of reward tiers - standard and premium.

Standard Reward Tiers (No Add-ons Available - Just Decks)

Standard Reward Tiers are simply for getting decks.  You can get 1, 2, 4, 6 or 12 decks as a reward. Choose your colours after the campaign. Shipping is free* if you take 4 or more decks and there are no add-ons available to complicate your pledge. Nice and easy!

*to the US and Europe

Premium Reward Tiers and Add-Ons

Premium Reward Tiers work differently. Fillide is a project intended for all lovers of playing cards. We wanted our rewards to speak directly to who you are as a collector. That's why we've created four premium reward tiers.

  •  The Gambler - a beautifully engraved gold or silver-plated coin to bring some magic to your poker games 
  •  The Magician - 4 authentic out-of-circulation 100lire coins and custom leather pouch designed by local artisan Luciano Meconi 
  •  The Collector - a unique, 1 of 1 edition artwork drawn, painted and signed by Alessandra Gagliano 
  •  Jackpot! - all of the above, plus a brick of Fillide cards and the option to add another brick for just €85 

You can read more about these rewards here

Our premium reward tiers offer among the best prices for Fillide decks combined with some unique add-on rewards. What's more - they come with free shipping to the USA and Europe!

Each premium reward tier comes with 2 x Fillide decks (more can be added as add-ons as described below) as well as the chosen gift. You can then add unlimited decks for just €10 each (or less for Jackpot), making this the most economical reward tier and also the most fun.

Add-ons are also available at this level. Add a gambler's coin (€15 for one, €20 for two) or hand-drawn artwork (€40) to your pledge with no extra shipping. Further add-ons may be unlocked during the campaign.

How rewards and add-ons work. Comment or email us with any questions!
How rewards and add-ons work. Comment or email us with any questions!

Please note that due to its authenticity and scarcity, the Magician's coin pouch is a strictly limited order, so cannot be added to other tiers. However, if it proves popular, we may source more and offer them as a reward at a later date during the campaign.

Add-ons available only on Premium Reward Tiers. If you would like a brick (12 decks) and an add-on, it is more economical to do so by adding ten decks to a premium reward at the special rate given.

To find out about each reward in more detail, go to http://jocu.cards/fillide-premium-rewards

Free Shipping

We have worked really hard to keep shipping as low and efficient as possible. This means that apart from single and double deck orders, shipping is free for Europe and the USA. 

For US and Rest of World orders, we are partnering up with Gambler's Warehouse in the USA to offer slick, free shipping or, for rest of world orders, cheap shipping.

For European orders, we will handle fulfilment here in Italy using our custom packaging and UPS or Poste Italiane depending on the size of the package.

If you have any special requests, don't hesitate to contact us at info@jocu.cards

Stretch Goals

We only want to make Fillide if we can do it with all the features that we think it deserves. This means that both colour variants, metallic inks, embossing and foil on the tuck box are included in the goal you see above.

Most of our stretch goals, therefore, are for YOU the backers. Little thank-yous for being involved.

There is however one 'luxury' feature of the decks that eludes us. It's a costly upgrade, so we will require around 250% funding to do it. If we get close we will announce more details.

More stretch goals may be added later.

  •  125% funded - Printed 'Fillide' booklet available for all pledges UNLOCKED 
  •  140% funded - Free gift for all pledges 
  •  200% funded - Custom brick boxes 
  •  250% funded - Major upgrade to all decks 

Who are the creators?

Jocu (yo-koo) was born to create beautiful, luxury playing cards in Europe. Founded in Italy, the creators bring a love of folklore, mythology and magic into their designs and hope to put some real magic in the hands of performers.

Fillide have been crafted in painstaking detail by Sicilian designer Alessandra Gagliano specifically under the guidance of magicians and cardists from the magic community. Together with Anthony Holt, a lover of magic, playing cards and magickal things, they have launched Jocu in order to offer premium-quality luxurious playing cards with a truly European style and tradition.

Both creators previously worked on Kickstarter together on the successfully funded ‘DimmiDeck’, an unrelated card project for teaching foreign languages. Fillide represents the duo’s first foray into luxury playing cards.


Risks and challenges

This is our second playing-card based project, and we have made sure to work with trusted suppliers. Cartamundi, Gambler's Warehouse and World Challenge Coins are all well-known industry leaders in what they do.

However, in the interest of giving full peace of mind, we have compiled a detailed 'Transparency Report' over at http://jocu.cards/fillide-transparency-report where you can learn all about where our goal is going, who our suppliers are and the extensive steps we have taken to avoid issues.

If there are any unforeseen delays in production, we will of course manage this and alert backers in good time.

We think these cards are a really fresh concept in deck creation, telling a tale and mixing styles, mythology, Sicilian iconography and practical magicians tools. We hope you'll love them as much as we loved designing them,

A.A

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Support

  1. Reward no longer available

    Pledge €10 or more About $11

    Early Bird 1x Fillide Deck

    Get a single Fillide deck for only €10 - for extra decks or to avoid shipping, please see higher reward tiers.

    Includes:
    • 1 x Fillide Deck (Colours can be chosen after campaign)
    • No add-ons available at this tier
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    Reward no longer available 9 backers
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  2. Select this reward

    Pledge €12 or more About $14

    1x Fillide Deck by Jocu

    A single deck of Fillide playing cards. For extra decks or to avoid shipping, see higher reward tiers.

    Includes:
    • 1 x Fillide Deck (Colours can be chosen after campaign)
    • No add-ons available at this tier
    Less
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    Ships to Anywhere in the world
    57 backers
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    Pledge €20 or more About $23

    Early Bird - Double Decker

    Two decks of Fillide playing cards at a discount. To add more decks or avoid shipping fees, see higher reward tiers.

    Includes:
    • 2 x Fillide Decks (Colours can be chosen after campaign)
    • No add-ons available at this tier
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    Ships to Anywhere in the world
    Reward no longer available 45 backers
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    Pledge €24 or more About $27

    Double Decker

    Two decks of Fillide playing cards. To add more decks or avoid shipping fees, see higher reward tiers.

    Includes:
    • 2 x Fillide Decks (Colours can be chosen after campaign)
    • No add-ons available at this tier
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  5. Select this reward

    Pledge €35 or more About $40

    'The Gambler' - Free Shipping EU/US

    Bring some magic and a touch of Sicily to your poker night with two Fillide decks and a beautifully crafted 42mm cover coin. Add extra decks for just €10 at this tier.

    Includes:
    • 2 x Fillide Decks (Colours can be chosen after campaign)
    • Add a second coin for just €5
    • 1 x Silver or Gold 'Fillide' Cover Coin
    • Add more Fillide decks for just €10 each
    • FREE SHIPPING (*to EU and the USA)
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  6. Reward no longer available

    Pledge €45 or more About $51

    Early Bird 4 Decks - Free Shipping EU/US

    Four decks of Fillide playing cards with free shipping to the EU and USA.

    Includes:
    • 4 x Fillide Decks (Colours can be chosen after campaign)
    • FREE SHIPPING (*to EU and the USA)
    • No add-ons available at this tier
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    Ships to Anywhere in the world
    Reward no longer available 10 backers
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  7. Select this reward

    Pledge €48 or more About $55

    4 Decks - Free Shipping EU/US

    Four decks of Fillide playing cards with free shipping to the EU and USA.

    Includes:
    • 4 x Fillide Decks (Colours can be chosen after campaign)
    • FREE SHIPPING (*to EU and the USA)
    • No add-ons available at this tier
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    Ships to Anywhere in the world
    25 backers
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  8. Select this reward

    Pledge €50 or more About $57

    'The Magician'- Free Shipping EU/US

    Create an authentic, seamless transition between a little-known Italian folk tale and the old Italian lira coins depicting the goddess Minerva. A logical transition between cards and coin performances. Add extra decks for just €10 at this tier.

    Includes:
    • 2 x Fillide Decks (Colours can be chosen after campaign)
    • 1 x Soft brown leather drawstring pouch
    • 4 x Authentic Italian 100 lire coins
    • Add more Fillide decks for just €10 each
    • FREE SHIPPING (*to EU and the USA)
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    Ships to Anywhere in the world
    Limited 19 backers
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  9. Select this reward

    Pledge €60 or more About $68

    'The Collector' - Free Shipping EU/US

    For the refined collector, Alessandra will recreate by hand the court card or ace of your choice with her unique style. These will be strictly limited as she only has tiny hands. Add extra decks for just €10 at this tier.

    Includes:
    • 2 x Fillide Decks (Colours can be chosen after campaign)
    • 1 x A4 hand-drawn artwork of your chosen card by Alessandra
    • Add more Fillide decks for just €10 each
    • FREE SHIPPING (*to EU and the USA)
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    Limited 8 backers
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    Pledge €60 or more About $68

    Kickstarter Celebration Tier

    As a little celebration for our amazing backers and successful campaign, this tier has been created to offer a selection of Fillide items at a discounted rate. Strictly limited!

    Includes:
    • 4 x Fillide Decks (Colours can be chosen after campaign)
    • 1 x Silver Custom 'Fillide' cover coin
    • 1 x Gold Custom 'Fillide' cover coin
    • 1 x Fillide Booklet
    • All available 'free gifts' from stretch goals
    • FREE SHIPPING (*to EU and the USA)
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    Ships to Anywhere in the world
    Limited 10 backers
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  11. Reward no longer available

    Pledge €65 or more About $74

    Early Bird Half Dozen (6)

    Receive a half brick of Fillide Decks. Free shipping to the EU and USA.

    Includes:
    • 6 x Fillide Decks (Colours can be chosen after campaign)
    • FREE SHIPPING (*to EU and the USA)
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    Reward no longer available 4 backers
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  12. Reward no longer available

    Pledge €65 or more About $74

    LATE BIRD 6 Decks FREE SHIPPING US/EU

    As some early birds were cancelled, here is your chance to grab a half brick at EB pricing INCLUDING a free Fillide booklet :)

    Includes:
    • 6 x Fillide Decks (Colours can be chosen after campaign)
    • 1 x Fillide Booklet
    • FREE SHIPPING (*to EU and the USA)
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    Reward no longer available 1 backer
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  13. Reward no longer available

    Pledge €66 or more About $75

    LATE BIRD 6 Decks FREE SHIPPING US/EU

    As some early birds were cancelled, here is your chance to grab a half brick at (almost) EB pricing INCLUDING a free Fillide booklet :)

    Includes:
    • 6 x Fillide Decks (Colours can be chosen after campaign)
    • 1 x Fillide Booklet
    • FREE SHIPPING (*to EU and the USA)
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    Ships to Anywhere in the world
    Reward no longer available 1 backer
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  14. Select this reward

    Pledge €70 or more About $80

    Half Dozen Fillide Decks (6)

    Receive a half brick of Fillide Decks. Free shipping to the EU and USA.

    Includes:
    • 6 x Fillide Decks (Colours can be chosen after campaign)
    • FREE SHIPPING (*to EU and the USA)
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    8 backers
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  15. Reward no longer available

    Pledge €115 or more About $131

    Early Bird Brick (12)

    Receive a brick of Fillide Decks, mixed or single colour. Free shipping to the EU and USA.

    Includes:
    • 12 x Fillide Decks (Colours can be chosen after campaign)
    • FREE SHIPPING (*to EU and the USA)
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    Reward no longer available 1 backer
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  16. Select this reward

    Pledge €120 or more About $137

    Brick of Fillide Decks (12)

    Receive a brick of Fillide Decks, mixed or single colour. Free shipping to the EU and USA.

    Includes:
    • 12 x Fillide Decks (Colours can be chosen after campaign)
    • FREE SHIPPING (*to EU and the USA)
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    7 backers
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  17. Reward no longer available

    Pledge €195 or more About $222

    Early Bird Brick of Each

    Receive two bricks of Fillide Decks, one of each colour. Free shipping to the EU and USA.

    Includes:
    • 12 x Fillide Decks (Colours can be chosen after campaign)
    • FREE SHIPPING (*to EU and the USA)
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    Reward no longer available 2 backers
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  18. Select this reward

    Pledge €200 or more About $228

    Brick of Each

    Receive two bricks of Fillide Decks, one of each colour. Free shipping to the EU and USA.

    Includes:
    • 12 x Fillide Decks (Colours can be chosen after campaign)
    • FREE SHIPPING (*to EU and the USA)
    • 1 x Fillide Booklet
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  19. Select this reward

    Pledge €205 or more About $234

    Jackpot!

    Get everything! A brick of Fillide cards, The Magician's coin purse, BOTH of The Gambler's coins and The Collector's signed artwork PLUS you can add Fillide decks at a low cost. You're amazing! Includes free shipping to the EU and the USA.

    Includes:
    • 12 x Fillide Decks (Colours can be chosen after campaign)
    • 1 x Soft brown leather drawstring pouch
    • 4 x Authentic Italian 100 lire coins
    • 1 x Silver Custom 'Fillide' cover coin
    • 1 x Gold Custom 'Fillide' cover coin
    • 1 x A4 hand-drawn artwork of your chosen card by Alessandra
    • Add more Fillide decks for just €10 each
    • Add another brick of decks for just €85
    • FREE SHIPPING (*to EU and the USA)
    Less
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    Limited 4 backers
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  20. Select this reward

    Pledge €1,200 or more About $1,369

    Brick o' Bricks 144 Decks

    Get 144 decks of Fillide playing cards at a large discount. That's 12 bricks of 12 decks, or seven thousand four hundred and eighty eight beautiful playing cards!

    Includes:
    • 144 x Fillide Decks (Colours can be chosen after campaign)
    • FREE SHIPPING (*to EU and the USA)
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    0 backers
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Funding period

- (30 days)