The Maraschino Video Series will be designed to benefit existing and future Digital Amp Co customers!
We wish to cover the following topics with our new videos:
New product announcements
- Use of our products in various systems and configurations
- How to pack our products for shipping (unpacking too)
- Miscellanous (accessories, industry trends, etc.)
As you can see, descriptions of our products are just the beginning. We would like to provide other information, including a glimpse into some interesting ideas about the future of audio. This includes set-ups for:
- Home Theater
- Convenience Audio
- Car Audio
- Much more!
If a picture is worth a thousand words, a video could be worth a million words!
We have researched the effect of video on marketing, especially through social media such as Facebook. We feel it would be optimal to use our YouTube Channel for storage and delivery of our video series. We have a few videos there already for testing.
There are some variables involved in posting videos on social media for marketing. One is if the content is stored on YouTube or the social media platform. When posting as a YouTube video, a link to the content is posted, not the actual video. We are testing to see what works better on various platforms. The effect this has on Search Engine Optimization (SEO) is also under investigation.
Generally speaking, social media posts with video receive many times the attention of photo-based posts and hundreds of times the attention of simple text posts.
Links to our videos are also suitable for blog posts. We also have a board on Audio Circle where we can post links to our videos. Our thread on AVS Forum is another place to post such information.
Use of videos to sell demo and refurbished goods is also a consideration. We have a continual flow of demo pieces from upgrades and shows. Videos describing the equipment for sale are very helpful to sales people.
Here are some of the products we wish to make videos about:
- Stereo Maraschino
- In-Line Maraschino, including “hanging instructions”, and accessories
- Desktop Maraschino and accessories
- Megaschino -- our new higher power Maraschino, offered initially as a Classic Cherry upgrade
- DAC DAC and accessories (like our new USB to SPDIF converter)
- Speaker Snakes
We will be adding more information based on your suggestions. Thanks again for checking our project out. We hope you decide to support our Kickstarter project. CHECK OUR PROJECT UPDATES FOR MORE INFORMATION. We have introduced two new products in our updates with lots of information.
Please make a pledge to support our project.
THANK YOU FOR VISITING !!!!
Risks and challenges
RISKS ARE LOW
Digital Amplifier Company has successfully designed and built amplifiers for 20 years and counting. We have produced videos as well. Confidence is very high that we will be able to create a sucessful video series about our products.
We will maintain our focus on the customer. This has given us a growing and loyal customer base. We feel this video series will have a significant return on investment. We predict that these videos will be helpful to existing and future customers.
Our biggest challenge with this project is dividing up the subject material into individual videos. What to cover for a specific product is relatively simple, but when it comes to various use cases for our equipment, there's a lot to cover.
One other concern is attaining .
HOW WE WILL USE THE MONEY
The funds will be used to pay our videographer as well as providing the necessary equipment for the video shoots.
SUPPLY CHAIN / TIME LINE
The time line for delivery of the video series is not strict (three months end-to-end proposed) but must be rapid enough to keep up with additional product introductions.
No supply chain issues exist for this project aside from sourcing for rewards, which occurs as normal business operation.
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