Let get that funding level hit!
I'd like to take this opportunity to say hello to all our backers, both old and new! It always reaffirms our belief in the Diehard project when people get on board and support us :)
I had a backer ask if it had been our intention to not have freebies and discounts as the campaign ran, and it made me think I should perhaps give you all an explanation of where we are coming from.
Our first KS indeed had larger discounts and a small range of freebies, but it was mainly designed to sell single figures, and the pledges were for amounts. This time round as we are selling an army, we put the emphasis on units. Understanding the need to buy larger numbers of figures we decided to discount the units up front, so instead of costing £30 for 5 man unit it costs only £15. Once we start hitting the stretch goals single figures will be released and will cost £6. Our aim is to recoup some of our upfront discount with the later figures. This isn't through some evil greedy profit driven goal, i'm in the wrong business if that were the case. It's simply that selling a figure for £3 gives us minimal profit.
We are a small company and Diehard Miniatures is a side business as we all have day jobs. It has taken me the best part of 6 months to get this KS up and running. I've personally paid up front for concepts and master moulding, and put in around 3 months of work hours to sculpt the new figures. Our passion drives us, and we have a dedicated fan base who we really appreciate.
Basically as a small independent company we cant give you free stuff without it hurting us. What we can do is give you great sculpts, and a promise of greater things to come. Each year we will build on the range and give you a greater understanding of the game world behind our range. Who knows there may even be a game at some point :)
Thank you again for giving us your support!