You are on a desert highway.
The still, cool night air is broken only by the roar of an engine, controlled by your white-knuckled grip of the steering wheel. While your 289 V8 Mustang rips up a crumbling river of pavement with crisp power and torque, inside this endless valley, the ride's bright, beaming headlights make for just specks in a sea of darkness.
Even with such a strong machine, you... are... nothing.
. . .
Our story starts and ends with ambition. From the scope displayed in our piece, to the execution and storytelling craft-work, our extremely talented team of the film industry's all-star up-and-comers is hell-bent on redefining expectations and subverting assumptions.
Our piece of art is a seven and a half minute short film about the struggles of finding the courage to fight back against seemingly immovable larger forces. The canvas of this project is beautiful 35mm CinemaScope film stock, maxed out with beautiful anamorphic lenses and crisp sound design. Our piece is a technical wonder--a throwback really, meant to make its world feel massive and our heroine seem impossibly small.
A young woman accepts a job driving a classic muscle car across the desert despite an extremely limited amount of time to complete the job.
On the way, she encounters the bane of any driver's existence--the highway red light at an empty intersection... in the middle of nowhere.
Like any great story, our character evolves from a very passive victim of her environment, to an active force in her own fate--succeeding thanks to a resourcefulness and skillset she possessed from the outset.
The strategic gauge for success with this project should be divided into two halves: the Creative Side and the Business Side.
Thematically, our project focuses on an issue that, frankly, shouldn't even be one for a society masquerading as an equal opportunity game--feminism. Over half of the world's population is female, and yet bias, misinformation, and subjugation continue to hamper the brightest minds the civilization may never know. Culture is supposed to combat these misdeeds by holding a mirror to society, but art has failed mightily. As filmmakers, our team feels the duty to shed light on this oppression and subvert it with a relatable character fighting back.
Often, these socially conscious pieces are often discarded for simply fun or stereotypical feats of technical strength. But by using the most difficult techniques in filmmaking, we will absolutely gain attention of trendsetters and craftspeople throughout our industry--gaining entry to influential festivals on technical prowess alone. Thus, creating a Trojan horse of social influence.
We aim to bring a story with purpose and cultural meaning to the film-going public and hope to inspire similar projects.
As a simple breakdown, a standard for creative success in our piece can be measured by these three intentions:
- Forwarding the cause of feminism, by way of evolving a passive female character in a relatable but disadvantaged situation, to an active force in her own fate, upending the power structure in which she is trapped.
- Achieving the highest level of technical acumen in producing a complicated and someone, over-produced piece
- Creating a model for other ambitious socially-conscious young filmmakers to follow
As mentioned above, short films are not typically profitable ventures from a business perspective. Short films are typically just demonstrations of technical skill, or a showcase of gimmickry. By pushing a strong narrative, rich with hot-button and socially relevant themes, we may be able to assert an ability to call ourselves an exception.
As for standard avenues of distribution, we seek, as a promotional means, entry into a major film festival's short-form program. Short films pretty much live and die by these festivals, and our story, combined with the noticeable craft, should make for great festival fodder.
After competing in the major film festival's short-form program, we aim to use the momentum of publicity to move on to digital platforms such as curated featured playlists of both YouTube and Vimeo's front pages. Also targeting blogs and industry influencers to help spread the themes of the piece.
Eventually, we want to move on to doing much larger projects with similar themes, all with the intent of influencing social and cultural thought--thoughtful filmmaking with a purpose. By being successful in our first endeavor with the support of sites like Kickstarter and all of its users, we can truly make an impact.
On the business side of the project, the barometer of our aim shall be held by these three tenants:
- Gaining competitive entry into a major Festival's Short Program
- Social Media Savvy Distribution
- Interest in Future Projects
Risks and challenges
This project requires problem solving at the highest level. Most short-form content productions are not inherently money-making ventures. Passion and a love of the craft are the lifeblood of this field. By creating the most artistically challenging short film we can muster, our team's heart can only be compared to that of a champion racehorse. Inherently, we run into a multitude of hurdles, and welcome these challenges.
- To properly create this project, guaranteeing all technicians and artists are paid and appropriately handled, we must first create a business. Start-up costs of this business are among major "boxes" to "check."
- This fundraising campaign will "roll-out" in three parts, each part polishing and refining the support process as well as the development of the product. In order to cover that aspect of the project (Pre-production), we must have pledged capital to counter-balance any debt or collateral extended to front the initial costs.
- To tell the best story possible and convey our themes as they deserve, he have to shoot on film in a grand presentation format--CinemaScope. While this is an old and timeless style, it is rather expensive and requires costs before and after the shooting dates.
- Despite inspiring filmmakers and suppliers alike with the grand vision of the project resulting in phenomenal deals on gear, craft, and film stock, we still have to pay for expensive tools to help tell our story in the way which it deserves.
- Ushering the project from shot to completed is a long and difficult task complete with hurdles containing hurdles of their own. Stock processing, Sound design, and color are all challenges that will need to be met with enough cash reserves to finish, before they ever start. Thus, protecting the integrity of the project.
- Once the project is complete, submissions for festivals, and consequently exhibitions of the product are very expensive. This is another general cost to be factored in our budget.Learn about accountability on Kickstarter
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