Funded! This project was successfully funded on September 25, 2011.

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Comedy web series about a bi-racial family of florists. Working to change t.v. programming one diverse web series at a time.

THE GOAL:  $8000

THE PROJECT:  Modern Family Business is a comedy web series about a bi-racial family who owns a suburban flower shop.  Help us change the way television looks on-screen and behind-the-scenes.

The clock is ticking.  We have 30 days to raise the money needed to complete and launch our web series “Modern Family Business.”  Our goal is $8000, but since Kickstarter (this website you’re viewing right now) is an all-or-nothing endeavor, we’ve kept our official amount low (that’s the amount over to the right there ----->) so that we get at least a little money to help with our costs.  But we really need $8000 to get this baby launched properly!

So, what exactly is it that we’re asking you to support?  Good question! 

“Modern Family Business” is an independently-produced comedy web series created and directed by Destri Martino (that’s me) and co-written by Juliet Walker, John Schaffer and me.  Six episodes have been written and shot, and when we finish editing, they will be posted on a number of online portals that host web series (YouTube, Blip, etc.) for all the world to enjoy.


WHAT’S THAT I HEAR ABOUT DIVERSITY?

I came up with the idea for the series in order to create a sample of my comedy directing skills-- basically a calling card to help me transition into television directing.  BUT, it quickly became more than a calling card—it became a passion project.

I have always loved television (as a kid I would plant myself in front of the t.v. for so long my little elbows would dry out) but as an adult, I started to grow frustrated with what was missing—women and people of color.  So, when creating this project, I wanted to make sure I didn’t follow the same pattern I saw on television.  I wanted it to reflect the diverse circle of friends I have and, more specifically, break down a few stereotypes.

So, I created a show about an Asian woman (“Kim,” played by Teresa Huang) who is married to a white guy (“Brian,” played by John Schaffer) and has a teen daughter who thinks she might be a lesbian, but her parents don't know (“Morgan,” played by Cortney Lee). They’re just your typical all-American family running a small business-- a flower shop called Kim N Bloom. 

Kim has a brother (“Chad,” played by Alvin Lam) who is quite successful with the ladies, and a floral designer who is over forty and still sexy (“Jessica,” played by Pamela Mattioli).  "Modern Family Business" is a story everyone can relate to and I really think you’ll like it. 

If this show does well as a web series, it will help send a message to networks, producers, production companies, and everyone else involved in the creation of new television programs, that viewers want to see more diversity in front of and behind the camera.  Will you please help me send this message?

THE STATS

  • Women made up 11% of television directors during the 2010-2011 season. For more information about the state of women behind-the-scenes in television, take a look at this recent article published in the L.A. Times "Number of Women Working in TV Falls" (Aug, 23, 2011).

  • In 2008, Asian-Pacific Islanders filled 3.8%* of the roles in film and television.  More info in this article: "SAG stats: Diversity Lags" Variety, Oct. 23, 2009. *And remember, these are not all lead rolls.  In fact, many are practically invisible.  So, think about how many you actually end up seeing on screen in that already tiny 3.8%.

Please help support women and minorities in front of and behind the camera by backing "Modern Family Business" at any level.  Send a message to content producers that viewers want more diversity.

FOLLOW US

You can also help us by spreading the word-- blog, tweet, Facebook and email your friends about our project.  And, be sure to follow us on Facebook and Twitter to get the latest news the minute it's posted.  We already have a bunch of photos and postings on Facebook, so why not head on over there now?

FAQ

  • Here are the things that will be covered by your donations (if we make it to $8000):

    - Remaining production costs
    - Post production (editing, music, FX, etc.)
    - A full-service website
    - Publicity assistance- PROMOTION, PROMOTION, PROMOTION
    - Promotional items
    - Incentive items
    - Launch event

    Please let us know if you have questions about any of the above items.

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  • Well, first I'd faint (seriously, this could happen, I faint pretty easily) and then we would put it in the bank so it can be used for SEASON 2 of "Modern Family Business!" And then we send out thank you cards. That would be pretty awesome...

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  • No, only you and the project owner will be able to see the amount of your pledge. Also, you choose whether or not you want your name to be listed at all (but you will still never be asked to reveal the amount you gave).

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  • Absolutely! All you need is a valid credit card.

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  • We shot all six episodes in July and August and we are now in the post-production phase. Our editor is cutting, our composer is working on music...and if we raise enough money, our website designer will be building a website and our publicist will be publicizing. Please help us pay for the other key people we need to get this project launched the right way.

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  • Kickstarter is a company that facilitates fundraising for creative projects. They provide the space, easy credit card processing and even an audience sometimes. They also take a percentage of donations to make this happen. So does Amazon, who does the actual processing of money (aprox 8% between the two of them). We understand, they have to run a business. But now that you know that, maybe you'd like to give just a wee bit more?

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61
Backers
$4,130
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  • Pledge $1 or more
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    8 backers

    1 Brian's Favorite Pen. Show off your support for the show with this stylish MFB ballpoint pen. And, we'll thank you on our Facebook page, too.

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    6 backers Limited (94 left of 100)

    SPECIAL LIMITED TIME OFFER for our 100 @ $25 campaign - The creator and cast members of the series will read your name in a special THANK YOU VIDEO that will be posted on YouTube + a Chad N Bloom Calendar and Brian's Favorite Pen. (Only available for one week- offer expires 9/21/11 - the thank you video incentive only applies when you choose this option).

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    11 backers

    1 Chad N Bloom Desk CALENDAR. This awesome incentive features funny sexy photos of our resident stud, Uncle Chad. You will not be sorry to have this calendar on your desk! + a Thank You on our Facebook page + Brian's Favorite Pen.

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    5 backers

    All of the above, PLUS a Thank You in the CREDITS of one episode of Modern Family Business.

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    7 backers

    All of the above, PLUS an invitation to our launch event in October. (You must provide your own transportation to Los Angeles) + a Thank You in the credits of TWO episodes.

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    3 backers

    All of the above, PLUS a DVD of all six episodes of MFB signed by the director + a Thank You in the credits of all SIX episodes.

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    0 backers

    All of the above, PLUS a BEAUTIFUL BOUQUET OF DAISIES delivered to your door by a local florist (a $35 value). Sorry, this is only available to U.S. residents.

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  • Pledge $500 or more
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    0 backers

    All of the above, but instead of flowers valued at $35, you'll receive a beautiful $60 MIXED FLOWER ARRANGEMENT delivered to your door by a local florist. Again, only available in the U.S., sorry.

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    0 backers Limited (6 left of 6)

    INDIVIDUAL SPONSOR - All of the above, plus you'll receive ASSOCIATE PRODUCER credit on two episodes of MFB + a Copy of the SCRIPT, signed by all three writers.

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    0 backers Limited (12 left of 12)

    BUSINESS SPONSOR - The name of your business and website will be featured on a pre-roll SPONSOR CARD (this appears just before the opening scene of an episode) for one episode + an AD for your business will appear on our new website for one month. Please note: producer reserves the right to choose which episode the pre-roll credit appears in.

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    0 backers Limited (2 left of 2)

    INDIVIDUAL SPONSOR - EXECUTIVE PRODUCER credit + all of the above (except for Associate Producer credit because you'll be the big bad Exec Producer instead!).

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  • Pledge $5,000 or more
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    0 backers Limited (2 left of 2)

    BUSINESS SPONSOR - The name of your business and website will be featured on a pre-roll SPONSOR CARD (appears before the opening scene) of EVERY episode + an AD for your business will appear on our new website for one YEAR.

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Funding period

- (30 days)