THE GOAL: $8000
THE PROJECT: Modern Family Business is a comedy web series about a bi-racial family who owns a suburban flower shop. Help us change the way television looks on-screen and behind-the-scenes.
The clock is ticking. We have 30 days to raise the money needed to complete and launch our web series “Modern Family Business.” Our goal is $8000, but since Kickstarter (this website you’re viewing right now) is an all-or-nothing endeavor, we’ve kept our official amount low (that’s the amount over to the right there ----->) so that we get at least a little money to help with our costs. But we really need $8000 to get this baby launched properly!
exactly is it that we’re asking you to support? Good question!
“Modern Family Business” is an independently-produced comedy web series created and directed by Destri Martino (that’s me) and co-written by Juliet Walker, John Schaffer and me. Six episodes have been written and shot, and when we finish editing, they will be posted on a number of online portals that host web series (YouTube, Blip, etc.) for all the world to enjoy.
WHAT’S THAT I HEAR ABOUT DIVERSITY?
I came up with the idea for the series in order to create a sample of my comedy directing skills-- basically a calling card to help me transition into television directing. BUT, it quickly became more than a calling card—it became a passion project.
I have always loved television (as a kid I would plant myself in front of the t.v. for so long my little elbows would dry out) but as an adult, I started to grow frustrated with what was missing—women and people of color. So, when creating this project, I wanted to make sure I didn’t follow the same pattern I saw on television. I wanted it to reflect the diverse circle of friends I have and, more specifically, break down a few stereotypes.
So, I created a show about an Asian woman (“Kim,” played by Teresa Huang) who is married to a white guy (“Brian,” played by John Schaffer) and has a teen daughter who thinks she might be a lesbian, but her parents don't know (“Morgan,” played by Cortney Lee). They’re just your typical all-American family running a small business-- a flower shop called Kim N Bloom.
Kim has a brother (“Chad,” played by Alvin Lam) who is quite successful with the ladies, and a floral designer who is over forty and still sexy (“Jessica,” played by Pamela Mattioli). "Modern Family Business" is a story everyone can relate to and I really think you’ll like it.
If this show does well as a web series, it will help send a message to networks, producers, production companies, and everyone else involved in the creation of new television programs, that viewers want to see more diversity in front of and behind the camera. Will you please help me send this message?
- UPDATE: Last week, the DGA released their study on the number of women and minorities directing t.v. shows in the 2010-2011 season: DGA Report Assesses Director Diversity In Hiring Practices For Episodic TV (DeadlineHollywood.com).
- Women made up 11% of television directors during the 2010-2011 season. For more information about the state of women behind-the-scenes in television, take a look at this recent article published in the L.A. Times "Number of Women Working in TV Falls" (Aug, 23, 2011).
- In 2008, Asian-Pacific Islanders filled 3.8%* of the roles in film and television. More info in this article: "SAG stats: Diversity Lags" Variety, Oct. 23, 2009. *And remember, these are not all lead rolls. In fact, many are practically invisible. So, think about how many you actually end up seeing on screen in that already tiny 3.8%.
Please help support women and minorities in front of and behind the camera by backing "Modern Family Business" at any level. Send a message to content producers that viewers want more diversity.
You can also help us by spreading the word-- blog, tweet, Facebook and email your friends about our project. And, be sure to follow us on Facebook and Twitter to get the latest news the minute it's posted. We already have a bunch of photos and postings on Facebook, so why not head on over there now?
- (30 days)