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A documentary exploring design thinking, a movement that tries to distinguish design as a "surface", from its thinking "behind."
A documentary exploring design thinking, a movement that tries to distinguish design as a "surface", from its thinking "behind."
335 backers pledged $18,645 to help bring this project to life.

About this project

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$18,645

335

We've just reached our goal on Kickstarter, and we're celebrating!

Twenty state of the art "Design Thinking USB Mini Drives" are waiting to be sent out to our backers; each designed by different graphic designers with selected quotes from our interviewees. 

How to Win:

Step 1. Go to our Kickstarter (http://kck.st/l72AoA). Pledge $5 or more. 

(If you've already pledged, jump to step 2.)

Step 2. Send a message to us on Kickstarter, and say, "I want to win!"

That's it! Raffle draw will happen at the end of of August, with the whole process filmed. Stay tuned!

For more info, visit our website: http://www.designthinkingm​ovie.com/
Questions? Email us: designthinking.movie@gmail​.com

-8/13

Hello Kickstarters! 

We are proud to present a documentary exploring the idea of “design thinking”!

It will be one of the very few documentaries on design, and certainly the first about the impact design thinking has on the world.

If your reaction is one of these:

1. Design is cool. What's design thinking?!
2. Move on! Design thinking is dead.
3. That's the hottest buzzword and answer to world peace!!! I can't miss this!
4. But I'm not a designer...?

You should join us -- this film is for you!

What's our Project?

Design Thinking was applied as a term and methodology by a design firm in 2008. It was received as a tool to solve every problem, from daily life decisions to business challenges to world hunger problems. Attention and debates followed; some insisted on design education in all K-12 schools, some declared it is just marketing tool for that firm, some hoped it would turn his company into Apple. Some said it’s nothing new, just a new packaging of how creative people do things. 

Why do we want to make a film out of this? Three reasons:

1. No one is doing it.
So many great ideas are scattered and bounded only to the design community. We want to document it visually so more people can know this is happening. 

2. It is a voice for all the “creative thinking” people.
This is not just about designers. This is a shout out to the left-brain dominated world that intuition, observation, experiments and mistakes are important!

3. It is part of a bigger trend in our world.
Values and priorities are changing in our world. Our film explores the changes, through the specific lens of "design thinking." 

Through many interviews, we'll ask questions like: What is design thinking? Does it matter to me? What are the pros and cons? Why is it happening now?

Being visual thinkers, we believe that making a documentary film is the most intimate and interesting way to explore these ideas.

How will we do it?

We are a team of four, two from a media studio with filmmaking expertise, two from a non-profit with first-hand observations in and out of the design community. 

We are doing the filming and interviews first, and sit down to cutting the film, find musicians to work out great soundtrack, set time for productions and marketing work, and prepare for screening.  

We approach filmmaking by two ways: 

One, interviewing important practitioners and visionaries who have strong standpoints on the subject. We want to present conflicting opinions. We also want people from different disciplines sharing their thoughts. 

Two, exploring practices and happenings in our world, that demonstrate the philosophy we have behind this film. We want to find stories that inspire. Not necessarily design thinking stories, but those that highlight same values. 

After gathering materials, we will sit down to create the story we want to tell. We will find talented musicians to help do so. We will reach out to engage people and organizations to listen to the story, and think about what their own needs are. 

This is a film and a movement. Our ambition is global: we start here in the U.S., and will spread it to Asia and Europe. It will have different meaning to these different cultures. There will be digital release and screenings, and we will work very hard for physical releases.

Who are in our movie?
As of June 2011, the interviewees include: Angela Yeh, Bill Moggridge, Dan Formosa, George Beylerian, Paul Pangaro, Richard Grefe, Roger Martin, and Susan Szenasy.

As of August 2011, we also interviewed Cory Smith, Gadi Amit, Jon Pittman, Udaya Patnaik and Zachary Rosen & Matthew Cheney (Mission Bicycle).

How Can You Support Us?

So far we've been working very hard to make everything happen on our own: we've been doing all the producing, directing, cinematography and editing. Being based in SF, we even flown to New York to shoot the interviews. 

Even with great determination, we still need your help to get this film done and take it to the next level. Right now 50% of the film has been done out of our own pockets. We believe that with your help this film can really be done and reach more people. 

Your funding will help cover traveling, filming, post-production and marketing costs. It will feed our tummies and hire us professionals. 

And it means a lot when someone who's really interested lends a hand.

How Can We Thank You?

In the right hand side, you can see different amounts of "Pledge," which indicates monetary investment. You can always pledge higher than the listed number -- it will help us make the film even better! 

One Pledge is special -- back us with music instead of money! If all goes will, you will show up in film credit. Now that's another way to work together :)

Also listed are the "Rewards" we want to give you in thanks for your attention and investment!  

想看中文版預告片,請前往:http://youtu.be/fR9wMJXFIE8

FAQ

  • 2012 Spring, most likely beginning May. We will send film as rewards to Backers as soon as we can, within 2 weeks most ideally.
    Originally we expected to launch the film in October, 2011.

    Last updated:
  • We interviewed the following people, plus some friendly appearances:

    Alex Osterwalder, Author of Business Model Generation
    Angela Yeh, Founder of Yeh IDeology
    Bill Moggridge, Director of the Cooper-Hewitt, National Design Museum
    Cory Smith, CEO of Hub Bay Area
    Dan Formosa, Co-Founder of Smart Design
    David Kelley, Founder of Stanford d.school and IDEO
    Gadi Amit, Founder of New Deal Design
    George Beylerian, Founder of Material ConneXion
    Jack Perez, Director of Mega Shark vs Giant Octopus
    Jennifer Pahlka, Founder of Code for America
    Jon Pittman, VP Corporate Strategy of Autodesk
    Molly Fuller, Co-Founder of Hands On Gourmet
    Paul Pangaro, CTO of CyberneticLifestyles.com
    Richard Grefé, CEO of AIGA
    Roger Martin, Dean of the Rotman School of Management at the University of Toronto
    Sarah Stein Greenberg, Managing Director of Stanford d.school
    Susan S. Szenasy, Editor in Chief of Metropolis Magazine
    Tim Brown, CEO of IDEO
    Tony Yu-Chen Tsai, PhD Candidate of Chemical & Systems Biology, Stanford University
    Udaya Patnaik, Co-Founder of Jump Associates
    Vince Voron, Head of Design in Coca-Cola North America
    Zachary Rosen & Matthew Cheney, Founders of Mission Bicycle Company

    Last updated:
  • Our Kickstarter campaign has ended, but we still welcome contributions and sponsorships. Because honestly, we don't have enough budget to run a full film project. Write to us at designthinking.movie@gmail.com!

    Last updated:
  • 3 Ways: First, anyone from any country can contact us to host a screening. We will share those dates on our website/facebook. Second, we will be showing up on film festivals. Third, the film will be available for purchase/streaming etc later on.

    Last updated:
  • It is fun and interesting and will keep you thinking about it & asking for more.

    Last updated:
  • Check out the lower right corner, you'll see us smiling at you. Look at our websites to see what we do normally.

    Last updated:
  • You can still pledge the amount of your choice, and choose not to receive the reward (or only part of it).

    Last updated:
  • Yes, official website: http://designthinkingmovie.com
    Visit our blog: http://designandthinking.blogspot.comhttp://esignthinkingmovie.com/blog
    Track us on facebook: http://facebook.com/designandthinking

    Last updated:
  • If you speak Chinese you're in luck. We have Chinese subtitles edition. We are still working hard to make other language subtitles available but it is not a simple task. We will let you know if they are coming out.

    Last updated:

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Thank you for telling us you're interested! You made this film possible. We will keep you posted on our next steps.

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    20 backers
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  2. Reward no longer available

    Pledge $1 or more About $1.00

    Back us in terms of music instead of money! Once approved, we will use your music as soundtrack. (Must be your original work)

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    Reward no longer available 20 backers
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  3. Select this reward

    Pledge $5 or more About $5

    Thank you for your encouragement! Allow us to give you a special "Thanks!" on our blog and facebook page.

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    19 backers
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  4. Select this reward

    Pledge $15 or more About $15

    A digital version of the full-length film. You will also receive a special "Thanks!" on our blog and facebook page.

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    149 backers
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  5. Select this reward

    Pledge $30 or more About $30

    You will receive the DVD AND a digital version of the movie, as well as a special "Thanks!" on our blog and facebook page.

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    51 backers
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  6. Select this reward

    Pledge $45 or more About $45

    You will receive a specially-designed T-shirt AND digital version of the movie, as well as a special "Thanks!" on our blog and facebook page.

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    24 backers
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  7. Select this reward

    Pledge $60 or more About $60

    You will receive a specially-designed T-shirt AND DVD AND a digital version of the movie, as well as a special "Thanks!" on our blog and facebook page.

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    22 backers
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  8. Select this reward

    Pledge $100 or more About $100

    You can choose the full interview edit from one of our interviewees (digital version). You will receive a specially-designed T-shirt AND DVD AND a digital version of the movie, as well as a special "Thanks!" on our blog and facebook page.

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    14 backers
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  9. Select this reward

    Pledge $200 or more About $200

    Thank you for your patronage. If you like, we will feature your opinion of our film's topic on our blog. You will also receive a specially-designed T-shirt AND DVD AND a digital version of the movie, as well as a special "Thanks!" on our blog and facebook page.

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    Limited 3 backers
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  10. Select this reward

    Pledge $800 or more About $800

    A special Backers Edition Movie Poster! See your name on it! Also, you will receive a specially-designed T-shirt AND DVD AND a digital version of the movie, as well as a special "Thanks!" on our blog and facebook page.

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    Limited 2 backers
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    Pledge $2,000 or more About $2,000

    Thank you for your patronage. You will be presented with "Special Thanks" credit in our movie. We couldn't have done it without you!

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    Pledge $3,000 or more About $3,000

    Thank you for having faith in this project. You will have a screening and discussion with the production team, and 4 bonus DVD's, in addition to "Special Thanks" credit in movie, a specially-designed T-shirt AND DVD AND a digital version of the movie, as well as a special "Thanks!" on our blog and facebook page.

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    Reward no longer available 2 backers
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Funding period

- (60 days)