I've put out several limited edition collectible releases over the years. I thought this was an opportunity to let both old and fans pick and choose what they wanted, and also avoid making people take something they already have.
The most important tier is the BASIC PACKAGE (second one down on the right). 15 tracks in a lovely package with art and lyrics and your name on it for 15 bucks including shipping to your door. If you don't care about t-shirts, vinyl, or framed photography, that's the one to go for.