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Keep your MacBook AC power adapter plug from getting lost. Read more

56
backers
$748
pledged of $8,750 goal
0
seconds to go

Funding Unsuccessful

This project's funding goal was not reached on July 18, 2014.

Keep your MacBook AC power adapter plug from getting lost.

About this project

As see on:

If you have an Apple MacBook or iPad, you have a power brick with detachable AC adapter plug. The plug (affectionately referred to as a "duck head") is easily forgotten or lost when not being used. Like when you've been using the extension cable.

Adapter Plug Highlighted
Adapter Plug Highlighted

 Your backing of this project will allow us to:

  • Design a solution that is aesthetically pleasing
  • Make it quick and easy to use. Just peel and stick.
  • Use injection molding to mass produce the part, which in turn means: Available to more people, lower cost per unit, and use of durable ABS plastic to match your Apple power supply

Development

I originally created a rough model in Sketchup and had it 3D printed to prove out the basic design. I'm not an industrial designer, so it's functional but the plug could be accidentally dislodged, and it's not as polished as I'd like.

Original CAD Prototype
Original CAD Prototype

 

Original 3D Printed Prototype on AC Adapter
Original 3D Printed Prototype on AC Adapter

Since then, I've been working with a product designer to improve the retention, make it more aesthetically pleasing, and insure that the tolerances are appropriate for the injection mold process. The final version will be made of gloss white ABS plastic, to match the Apple power brick. It will include a self-adhesive foam piece to quickly and easily attach to your power supply.

CAD Drawing of Prototype Rev 2
CAD Drawing of Prototype Rev 2

 

v2 3D Printed Prototype on AC Adapter
v2 3D Printed Prototype on AC Adapter

 

Proto v2 In Action - It really works
Proto v2 In Action - It really works

Compatibility

The holder fits pretty much any Apple AC power adapter that utilizes the duck head style adapter plug. This includes:

Money

Why do we need your help? Simply put, manufacturing is expensive. We want to use a process called "injection molding" to create a product that is as close to Apple quality as we can get. Unfortunately this requires a hefty set up cost. There are also quite a few steps involved with mass producing even a very simple plastic part. Our baseline goal should be just enough to cover the design and manufacturing costs to get this into production. A somewhat simplified view of the steps:

  • Industrial design (make it work, make it pretty)
  • Prototypes (one-off creations used to test designs)
  • Tooling (metal cavity used to injection mold the plastic into shape)
  • Production run (minimum order quantity required by factory)

Schedule

The existing v2 prototype is functionally done. There is some cleanup to do regarding tolerances, and design for manufacturing (DFM). Tool development (i.e. the mold for injecting and forming the plastic), sample delivery, and production timelines are based on good faith estimates from our manufacturer. All said and done, we should have production parts start landing in backers hands in about 4 months.
Estimated Production Schedule
Estimated Production Schedule

Rewards

Thank You

Thank you for taking time to review our project. And it really is "our" project, as your backing helps independent Makers and entrepreneurs take ideas like this one from a napkin sketch to a real product that everyday people can use. Make your pledge and share on social media so that we can bring this to life!

U.S. Patent Pending

Risks and challenges

Taking any product from prototype to mass production comes with its own set of hurdles. I've chosen to partner with a industrial designer and manufacturer experienced in developing this type of product as a way to help mitigate risks as much as possible. This includes good faith estimates covering both costs and schedule.

I have several years experience as a product manager for high-tech hardware products, and have a firm grasp of what is required for successful New Product Introduction (NPI).

This is my second Kickstarter project. My first was fully funded, and delivered on time.

Learn about accountability on Kickstarter

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Rewards

  • You selected
    $5 reward

    42 backers Limited (58 left of 100)

    TREND SETTER: Help us get started! 1 Duck Head Saver at a super price. US shipping included.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $10 reward

    2 backers

    EARLY ADOPTER: 1 Duck Head Saver. US shipping included.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $15 reward

    0 backers

    IMMORTALITY: Your name listed on the web site as a Backer who helped make this project a reality. PLUS 1 Duck Head Saver. US shipping included.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $25 reward

    0 backers

    INSIDER: Personalized Thank You letter from my Chief Morale Officer (Finn the Bull Terrier). PLUS 1 Duck Head Saver, and backer web site listing. US shipping included.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $35 reward

    10 backers Limited (490 left of 500)

    ANGEL BACKER: Get 1 high quality prototype Duck Head Saver in commemorative Kickstarter green. Available weeks before mass production. PLUS 1 production Duck Head Saver, a personalized Thank You letter, and backer web site listing. US shipping included.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (30 days)