A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:
Proof of Concept
Explorations that test ideas and functionality.
Demonstrates the functionality of the final product, but looks different.
Looks like the final product, but is not functional.
Appearance and function match the final product, but is made with different manufacturing methods.
Appearance, function, and manufacturing methods match the final product.
What Is McQuaidFrame?
McQuaidFrame is a Screen Protector PLUS. Each screen has markings printed for vertical 9:16 and square 1:1 crops allowing you to properly frame your shots in the moment and not in the edit bay.
I'm Denver McQuaid, a LA based VFX & Motion Graphics artist who's been creating social media videos on Instagram and Musical.ly with over 39,000 followers. I always struggled knowing what my square and vertical crops were on set. I needed a solution but there weren't any. So we made it.
McQuaidFrame comes in several designs for a range of cameras. Each version has been hand measured for precise markings to benefit you the most while filming. Cameras are not a one size fits all cookie-cutter world and neither is McQuaidFrame.
Reuse or Recycle
Our high quality tempered glass is made to last, if you want it to.
If you're more of a 'use it when I need it' kind of person that's totally cool! McQuaidFrame is 100% recyclable.
Why Did We Make It?
With social media platforms like Instagram, Snapchat, Musical.ly, and Facebook favoring vertical videos and ads, the way we record must adapt. If you've ever tried to crop a normal video into a vertical sequence you know the problems you can face; cutting off most of the video or adding those dreadful black bars.
The Pros Need It, so You Do Too
I had the idea came while interning on a large commercial shoot in Los Angeles, California. Our cast and crew exceeded 200 talented members including an Oscar Winning Cinematographer. So what was the problem?
The final commercial needed to work horizontally and vertically for Instagram but the crew had no way of telling where their vertical crops were. They shot extra wide as a safe "buffer" for vertical instead of getting the exact shots they wanted. McQuaidFrame fixes that.
What Cameras are Supported?
We currently have select models but plan to expand to a more robust line of cameras with your contributions.
Sony: a6000/a6300/a6500 (Stretch Goal $20,000: a7 series including the new a7 iii)
Canon: 5D mark iii, 5D mark IV, Rebel T7i, T6i, T6s, T5i, T4i, (800D, 750D, 700D, 80D, 70D), 7D mark ii, m3 (Stretch Goal $25,000: Canon Cinema Series)
Panasonic: GH5, GH5s (Stretch Goal $17,500: GH4)
Stretch Goal $32,000: Introduce a Nikon line
What if my camera isn't listed?
We are adding new camera models to the line up as we progress forward. If we exceed our campaign goal, the extra money will be used to make more camera lines. Let us know what camera model(s) you have and we can let you know what's next in development! We look forward to expanding our product line as the company grows.
What You Get
Why do you Need my Money?
Creating a product that has never been done before is a bit resource intensive. My partner and I have invested to get the ball rolling and prototyping various designs. Your contributions help us bring McQuaidFrame to life in a much bigger scale. The goal is to expand to dozens of different models for each camera out there.
The most popular cameras get priority treatment but we want to branch out to other models that have their own faithful user base. We need enough capital to foot the production bill before the new lines can be available for purchase.
Kickstarter provides several benefits for us. First being an online outlet for us to reach potential contributors like yourself on a global scale. Second, Kickstarter has developed its own name brand, sense of quality, and spunky start up vibe that people have come to know and relate to. Basically if the project is on Kickstarter, it must be serious. And dammit we're serious.
Risks and challenges
We can tell you from personal experience that there is a need for McQuaidFrame. That being said, our biggest strength is also our biggest weakness. Demand. There are so many camera models to choose from with new ones coming out every month that creating a line for each model is impractical in the beginning. Researching to decide which camera models to invest into first before expanding out is our top concern.