THE UNDRESS is Kickstarter's #1 most successful women's fashion product of all time, with over $1,386,000 raised in total!
Have you ever resorted to changing clothes using a towel or hiding in the car before or after your activities? That’s why we created The Undress so you can CHANGE out of what you’re wearing AND get into a new outfit - and it only takes about 30 seconds.
Security, peace of mind, and convenience in a unique fashionable solution.
- Remove Your Top: First, bring The Undress to your waist. Then use the soft handle to guide the front of the dress underneath anything you want to remove. Bring the straps over your head, and cinch both the neck and back cord locks to secure. Finally, simply remove your top and bra.
- Remove Your Bottoms: Insert your hands into the side access openings to easily remove your bottoms. Done!
- Put your bra and top over The Undress, and use the special side openings to put on your bottoms.
- Next, simply loosen the cord locks and use the soft handle to guide the straps under all your top layers. Then just slip out of The Undress, and you’ll be in your new outfit!
The Undress changes to fit YOU. Women’s bodies are very different, but most clothing companies design clothes to fit their idea of ONE ideal shape. So, we sought to challenge the norm and solve a complex problem with a simple, elegant solution - our brand new EVERFIT SYSTEM.
With three adjustment points, The Undress transforms to your own perfect fit!
The Undress is so size friendly and adjustable, that Size “B”, fits women from Extra Small through Large, Size “C” fits women sizes XL-3XL, and we now have Size "A" for Youth!
UPDATE: Detailed measurement information will be provided in the Backer Survey. You will be able to review all sizing details before placing your order (as well as choosing color(s) and providing all information needed to complete your order). Thank you!
The Undress changes to match your style - Transform The Undress in 4 ways by using a combination of the cords, cord locks, and belt loops. It’s like 4 dresses in one!
The Undress IS wearable everyday, and we hope it becomes a favorite item in your wardrobe that you wear on a regular basis.
NEW! Built-in Bra Padding: The Undress Version 3 has a brand-new soft padded lining that provides additional coverage in the chest area of The Undress. The padding is pliable (like swimsuit padding) and gives you perfect coverage. You can now wear The Undress casually, and without a bra if needed.
Built-in, removable shelf bra (add-on option): If you need support, quickly add an optional, fully adjustable shelf bra strap to provide better coverage and support for those who prefer it!
Two Hidden Pockets: The Undress has zippered side-access openings with convenient hidden pockets to hold your small items like a cell phone, keys, and more.
Self Packing: Convert The Undress into a small shoulder bag to take small items with you. You can also pack it away in your gear bag or car so you are prepared for everything!
Car Seat Cover: Don’t have time to change out of your sweaty clothes after a workout? Don’t get you car seat dirty - use The Undress as an emergency car seat cover instead. It’s built to be as tough as you are.
The Best Dress for Travel: The Undress is versatile and perfect for any destination. From the beach, the bar, a night on the town, or after a run - you’ll be prepared for anything on your travels. You can even change on a crowded tour bus or plane!
Love it, or send it back! If it doesn’t fit, you can send it back and exchange for a different size, or get your money-back. No questions asked!
SOLIDS: Content is being updated. Final content will be posted in the Backer Survey.
- Blue Tribal: 95% Polyester/ 5%Spandex
- Blue Chevron: 97% Polyester/ 3% Spandex
- Summer Weaver: 96% Polyester/ 4% Spandex
- Midnight Floral & Burgundy Floral: 83% Polyester/ 17% Spandex
ATHLETIC: 50% Polyester/ 50% Bamboo Charcoal (all colors)
*If you see a color or print you like, please pledge as we may have these colors and prints exclusive to this campaign, and most likely will not be available in the future.
Due to the nature of fabric supply, some dresses may be limited in availability depending on the success of this campaign. The earlier you back this project, the better your selection will be, as we will be allowing earlier/certain backer groups to choose first. In a rare case if fabric suppliers may not be able to provide the fabric shown, we will find a similar alternative.
**As is the nature of Kickstarter, all products shown are prototypes, and final designs, colors, fabrics, specifications, etc. may change.
PLEASE REFER TO YOUR FUTURE BACKERKIT SURVEY FOR FINAL COLORS & SPECIFICATIONS
Introducing The Super Shawl Version 3! The brand new Super Shawl now has sleeves! So, on top of using it like a regular shawl, you can wear it like a cardigan to keep you warm when you're on the go. The Super Shawl is the perfect companion to wear with The Undress!
- You will choose your size and color after the campaign is over via a special email survey sent after June 25.
- Dresses shown are prototypes and final color choices are dependent on actual availability of fabrics shown at or near end of campaign.
- For limited colors & prints, earlier backers will get first chance to order, so pledge early for the best selection!
- Photos of size comparisons are below in our photo gallery! (scroll down)
- To pledge to our project, Click the green “Back This Project” button on the campaign page
- Next, select the reward you'd like to receive and your pledge amount will automatically populate.
- Log into your Kickstarter account.
- Pledge with confidence. You payment will not be completed until the campaign ends successfully, so reserve your Undress, now!
Hi, we’re April and Dennis and we’ve worked for 3 years to develop what we believe is the most amazing dress system in the world that every active woman would love!
We have come back to Kickstarter because of this community, a community that cares and challenges us to grow and improve our products and ourselves.
When you pledge for The Undress today, you help our little company accomplish new things like develop a wholesale program for the first time so we can sell The Undress in running, yoga, and other specialty stores; pursue worldwide distribution, and redevelop the brand as our next evolution of our transformation.
We have a unique opportunity, and we can’t do this ourselves - we need your help. We invite you to join thousands of our backers worldwide who are courageous, daring, bold, and passionate women from all over the world that represent the Courage to Change. Please pledge, and please share, and we look forward to having you become the first in the world to own The Undress Version 3, and join our founders family.
Co-Founders Dennis Caco & April Estrada
Founders - Dennis Caco & April Estrada
Customer Service and Fulfillment Technology - Marat Z.
Videographer - Matt M.
Assistant Camera - Kyle S.
Gaffer - Nicholas C.
Key Grip - Kevin F.
Photography - Jenna M.
Graphic Design - Nestor P.
Customer Service Support - Wayva
Production Manager - Clio K.
Mr. Money Bags - Ben A.
Padres Numero Uno - Margerita and Jerry Estrada
Models: Evelyn Sun, Breanne Vaca, Luci Hanley, Jodi Gilbert, Natonya Pacchiarotti, Mandolin Badger, Steph Villegas, Kristi Kuttner, Kathleen Meehan, Tania Vasquez, Krisha Daugherty, Taylee Madrigal, Sidney Sarmiento, Nikki Jimenez, Jennifer Santini, Myla Tyco Generoso, Hawley Woods, Breeanne Macouzet
Test Fit Team: Monique Ramos, Anavie Leelin, Sarah Dejesus, Rachelle Caco, Melissa Mednick, Chabeli Cazarez, Kristi Robusto
Eve Cafe & Yoga in Encinitas, CA
Boys & Girls Club of San Dieguito
Casa de Doug Sutton
Will, Cynthia, and Jeffrey
A HUGE THANK YOU to our incredible team and everyone who blessed us with their time, energy, talent and support throughout our entire journey of creating The Undress Version 3. This truly has been the most amazing experience and it would not have been possible without all the people who believed in us and believed in our vision. We send all our love and gratitude to you all and the impact you all have made to us will always hold a special place in our hearts!
Thank you to my parents, Margarita and Jerry, for being our #1 fans and for all your encouragement & support! Also a huge thank you to Denny for being there for me and for letting us borrow your fancy camera! And a thank you to my sister, Stephanie, for your help and for all the funny, random Instagram posts you send me! ;p -April
Thank you to my wife Rachelle, and my son, Drake for bearing with me and supporting me as I work hard to fulfill all of our dreams! Thank you to my Mom, my family, my friends, and partners for you undying support of all of our crazy projects. - Dennis
Do you have a guarantee? Yes! Love it, or send it back for a money-back guarantee! No questions asked!
Do you guarantee it will fit? Yes! If it doesn’t fit, you can exchange for a different size, or get your money-back. No questions asked!
Why isn’t the bra strap included in the price? After we surveyed our customers, it was 50/50 in favor of a strap. So we did not want to force someone to buy the strap if they did not feel the need to have it. Also, it is quite laborious to make, so it does cost quite a bit to produce, and we make very little, if anything, on this item.
How did you decide on the length, and why isn’t there a long version? This was debated and we made prototypes of both this current length and a longer version. We had test fitters try both, and the shorter length was the favorite BY FAR. The longer dress was quite cumbersome in comparison. But hey, if you really want a long version, email us and maybe we can be swayed!
When does it ship? Our target dates for Kickstarter Orders are September-October 2017. These are estimates and are subject to change.
Are the prints really limited to Kickstarter? These prints are chosen specifically for Kickstarter and we plan to sell them out during this campaign. So, if you want any of the prints, you should back them early during the campaign.
What is the fabric content? Information is being updated and all final fabric content will be posted in the Backer Survey. At that time you will be able to review all available fabric options before completing your survey and finalizing your order.
What is the washing/drying instructions? Information is being updated and all final care instructions will be posted inside the Backer Survey. At that time you will be able to review all available fabric options before completing your survey and finalizing your order.
What if I fall between sizes? If you fall between L and XL, we recommend picking Size C and use the Everfit System to adjust The Undress to your desired fit.
International Orders / Shipping - Duties, Tariffs, Taxes are not included in price, and are the backers responsibility.
Limited Fabrics - Some of the PRINT fabrics are limited based on availability from our suppliers. We will do the best we can to provide all prints options to everyone, but this may not be possible. We will try to allow backers from earlier reward levels to select first (backers who ordered $194 or more dresses will also get choice priority.)
This is NOT a perfect system, although we believe it should work well. :)
Hopefully, our fabric suppliers have everything we need and this will not be an issue.
Also, we may continue our campaign into Indiegogo (at an increased price of course), and will reserve the option to have prints available there if they have not sold out in Kickstarter first. Kickstarter backers get choice priority over Indiegogo backers. Indiegogo backers may not have the full selection available.
It is vitally important that you fill our your order surveys as soon as you receive them, to help us navigate a potentially difficult ordering process. We will send order surveys in "waves" starting around July 7-15 (but this is an ESTIMATE. We will keep in touch via updates).
Risks and challenges
Hi! We LOVE Kickstarter and have already had 3 very successful campaigns, The Undress Version 1, The Undress Version 2 SPORT, and The Undercover in which we delivered over 13,000+ units in all three campaigns in 2015 and 2016 and 2017!
Our factory production is already scheduled, and our fabric, trim, hardware are already sourced. We're confident we will be on time for delivery on this project, and the product will be of highest quality! Pledge with confidence!
FABRIC LIMITED - We purposely have chosen fabrics that will be limited in production. If we happen to sell a "bazillion" dresses, we may add more designs and colors to balance the needs of the high volume of orders. Fabric supply is ALWAYS a commodity, and we will do our best to provide all choices to all backers (but know availability is highly dependent on suppliers)
We're veterans at this point, and we are very confident in our ability to fulfill on all pledges since we have be successful three times before!Learn about accountability on Kickstarter
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